THE SUMMER DAILY-MICHIGAN DAILY

Wednesday, May ', 1'973

Pa ep Two


DgTT M D Y H N IW d My 1


RICK DU BROW:
T elvision i view

ENDS THURSDAY!
Hermie, Oscy, & Benjie
They're come a long way snce
that Summer of '421
Class of '44 at 1, 3, 5, 7 &9 pm.
603 ,.t IberI
Theatre Phone 665-6290 P

HOLLYWOOD - The new
frankness in television shows has
been helped along by the increas-
iog number of earthy, adult mov-
ies now being shown on the
home screen.
These motion pictures began to
move in on the nation's airwaves
when the supply of older films,
with more traditional values, was
running short. Some of these
films were being rerun to death.
THIS MEANT THAT b r o a d-
casters had to depend more and
more on the newer supply of
movies, with their contemporary
t.v.
tong ht
6:00 2 4 7 11 13 News
9 Courtship of Eddie's Father
20 Ozzie and Harriet
24 ABC News-Smith/Reasoner
5e Flintstones
6:30 2 11 CBS News-walter Cronkite
4 13 NBC News--Jahn Chancellor
7 ABC News-Smith/Reasoner
9 I Dream of Jeannie
20 Rit"leman
24 Dick Van Dyke
50 Gilligan's Island
7:00 2 Truth or Consequences
4 News
7 To Tell the Truth
9 Beverly hillbillies
11 To Tell Tte'Truth
13 What's My Line?
20 Land of the Giants
24 Bowling for Dollars
50 1 Love Lucy
7:30 2 what's My Line?
4 Festival of Fams'ily tlassics
7 Wild Kingdom
9 Irish Rovers
11 Police Surgeon
13 Truth or Consequences
24 Let's Make a Deal
50 llogan's IHeroes
56 Auction Continues
8:00 2 11 Sunny and Cher Comedy
4 13 Adam-12
7 24 Wheeler and Murdoch
9 Woods and Wheels
20 Burke's Law
50 Dragnet
8:30 4 13 Madigan
9 Singalong Jubilee
50 Merv Griffin
9:00 2 11 Medical Center
7 24 Nes kealers
20 Peyton Place
9:30 9 I ages of Canada
-Doeumentary
20 Seven Hundred Club
10:00 2 11 Cannon
4 13 Searl-Advent tire
7 24 Owen Mac-hall
50 Perry Mason
56 Auction Continues
10:30 9 Quebec: Prospect '73
11:00 2 4 7 11 13 24 News
9 CISC News
50 One Step 1teyond
11:30 2 11 Movie-Crime Drama
4 13 Johnny Carson
7 24 thant of silence-Mystery
9 News
20 Caml Seeling Iflour-Religion
50 Movie
"'Thse Stlawsberry Blonde".
(1941)
12:00 9 Movie
"North West Mounted Police."
(1940)
1:00 4 7 13 News
1:30 2 Movie
"A Psblic Affair." (1962)
11 News
3:00 2 TV High School
3:30 2 News

outlooks, values and subject mat-
ter.
Some of these motion pictures
were seen on local stations.
Some were the newer supply of
movies, with their contemporary
outlooks, values and subject mat-
ter. The law of supply and de-
mand was also working its way
on programmers looking for new
movies.
All of these factors combined
to condition televiewers for more
frank material and attitudes on
the home screen. And this condi-
tioning was important to the net-
works because it meant that new-
er outlooks could be used in re-
gular- television shows.
FURTHERMORE, since broad-
casters were increasingly inter-
erested in younger, urban audien-
ces-who presumably have more
money to spend on advertised
products, and like to spend it-
the more contemporary films,
and video shows, were part of
the pattern desired by television.
Now, as the trend escalates, all
of the adult material that the
newer, televised movies made
possible in video shows Hs mak-
ing it inevitable for viewers to
be conditioned for even earthier
motion pictures on the home
screen.
This doesn't mean the flood-
gates are wide open. Far from
it. Television is still basically
conservative in its social outlook.
For instance, CBS-TV shied away
from putting on the rock festival
movie "Woodstock," previously
announced for this season, be-
cause it made network execu-
tives nervous of some exotic it
language and visual material.
THEN THERE WAS the movie
"The Damned," which CBS-TV
put on its late-night motion pic-
ture series last year. By the time
the network got finished editing
the film for airing to the mass
home audience, you could, as has
been said, have called it "The
Darned."
On the other hand, CBS-TV fai-
O .arvrn

ally did put on Richard Brooks' -
film "In Cold Blood" with only
minor deletions after he refused
to budge in his firm rights to
have approval over the way it
would be seen.
And on May 24, CBS-TV will
present Michelangelo Antonioni's
contemporary movie "Blow-Up,"
starring Vanessa Redgrave and
David Hemmings, although, no
matter what network officials
say, you always have to hlold.
your breath a little before see-
ing how an "adult" motion pic-
ture actually is offered on the
home screen.
"BLOW-UP" is about half a
dozen years old. A lot has hap-
pened to television - and its
audience - in those years.
The Summer Daily and The Michigan
Daily, edited and managed by students
at the University of Michigan.. News
phone: 764-0562. Second Class postage
paid at Ann Arbor, Michigan. 420 May-
nard Street, Ann Arbor, Michigan 48104.
Published daily Tuesday through Sun-
day morning University year. Subscrip-
tion rates: $10 by carrier (campus
area); $11 local mail (in Mich. or
Ohio); $13 non-local mail (other states
0n0 foregn).
Summer Session published Tuesday
through Saturday morning. Subscrip-
tion rates: $5.50 by carrier (campus_
area); $6.50 local mail in Mich. or
Ohio), $7 5 non -10ca1 mail (other,
ctte andtoreigno.
A.
Q$2.00 a


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