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THE MICHIGAN DAILY

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Everyone who owns a pair of Rootscan skip this.
The rest of the world, please note.
Roots is a comfortable, casual shoe - different from
the shoes you grew up in, and different from other
casual shoes, too.
There's nothing else quite like them.
Here's the story.
How Roots are different from ordinary shoes.
The Roots sole is a single, seamless piece.
Inside, it is sculptured to fit your foot.
It cradles your heel and supports your arch. Unlike
ordinary shoes, you stand in Roots, not on them.
The Roots toe is not pointed like the toes of ordinary
shoes. It is broad and rounded like feet so your toes
have room to wiggle and air can circulate to keep
your feet cool.
The bottom of the sole is molded in a "rocker" shape
so that it fits the natural heel-to-toe motion of walking.
The heel is only about the height of the heel on a
tennis shoe and
C t~he "roker"sol
Your shoes are trying
to tell you something curves up toward
the tip of the toe.
If you wonder
whether or not all
this makes any
o sense put one of
your ordinary
shoes on a table
and look at it for a
minute.
f f j Notice that the
heels have worn
taway and the sale
- - has assumed a
comfortable curve. Whether you wear size 3% or 13,
high heel or regular heel, the more you wear an
ordinaryshoe, the more it assumes the shape of Roots
How Roots are different from other casual shoes.
There are other casual shoes that look like Roots at
first glance.
Some have sculptured soles. Others are styled to
look as though they do.
But none of them has the obvious love of good
leather and fine boot-making you'll find in a pair of
Roots.
The difference in Roots is due, in large part, to the
men pictured here. John Kowalewski and his sons
are custom-bootmakers. They built the first pairs of
Roots with the same care and enthusiasm they
poured into the expensive shoes they had made for
exclusive boutiques.
Today they run the Roots factory in Toronto where
every pair of Roots is made.
They pick the leather, set the standards, supervise the
whole operation.
They are of the old school.
So, in Roots you have more than a shoe made for
the way you were born to walk. You also have a
beautifully made pair of shoes, visibly nicer (and a
little more expensive) than the rest.
The trouble with Roots.
The'trouble is, they're so damned comfortable.

Believe it or not, people worry about that.
They worry that after wearing Roots they'll hate their
old shoes.
They worry that after getting used to Roots they
won't be able to wear ordinary shoes.
Some people just like to worry.
But there simply isn't anything to worry about.
Walking in Roots is very much like walking in bare
feet and you've been doing that on and off for most
of your life.

Roots do take some getting used to because they
ask you to use muscles in your legs and back that
have been under-used wearing ordinary shoes.
And of course, they don't look like ordinary shoes
either, which bothers some people.
But, if you're secure enough to deal with a few
characters who want to know why you're wearing
those "funny-looking shoes" you're going to love the
comfort of Roots.
Sold only at Roots stores.
You'll find genuine Roots only at Roots stores
throughout Canada, the U.S. and in Europe.
And you'll find these stores as comfortable
an experience as Roots themselves.
They don't look like ordinary shoe stores.
And the sales people don't act like ordinary shoe
sales people.
You'll find them wearing what they're selling and
servicing what they sell.
As a result Roots customers keep coming back for
more. The record right now is 10 pairs bought in
less than a year, by a man who is definitely old
enough to know better.
Evidently it's easier than we guessed to go bananas
over Roots. oli

"Be kind to feet.They outnumberpeople two to one."


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