The Michigan Daily-Wednesday, October 26, 1977-page 3 ItJU SEE S fPEI4CAL WNW, No, you take it Some people, although willing to steal anything else, simply refuse to steal the thunder from their partners in crime. That kind of argument, perhaps over who got to lift the next television set, or who made the most noise breaking in the door, split up a pair of burglars in Minneapolis yes- terday. The pair apparently began arguing shortly after breaking into one of several apartments, and each fought for their pride with gunfire. Police took one of the burglars into custody, and later found several tele- vision sets in the car. The second burglar, however, fled on foot, although wounded. It leaves us to wonder whether it's crime or teamwork which doesn't pay. Happerings.. .. should keep you hopping all day ... begipning with an annual sale of theatrical costumes in the Frieze Building ... then go on to open an exhibition by Ann Arbor painters in the Rackham Galleries at 10:00 a.m. ... stay there until 3:30 p.m. then meet with the Polish Speaking Circle in the East European Studies Reading Room in Lane Hall ... you then have fifteen minutes to catch the beginning of David Kupfer's talk on "EEG Sleep Research and Affective Disorders" in Room 1057 of the Mental Health Research Institute ... at 4 p.m., Boris Verkhovsky will address the topic of "Marketing and Investments in Research and Technology Devel- opment" in Rm. 229 W. Engineering ... also at 4 p.m., Georges Pasteur discusses "Selection in Local Populations of Lizards" in Rm. 3056 of the Natural Science Building ... moving right along, at 4 p.m., Basil Al- Bustany of the World Bank outlines "Oil Prices and the Balance of Payments in Arab Economies" in the CRED library, 5th floor of ISR ... at 4:10, George Barnard Shaw's Dark Lady of the Sonnets will be on stage at the Arena Theatre in the Frieze Building ... also at 4:10, Dr. Jelena Hahl lectures on "The Light Sound Dramas of Kandinsky" in Aud. D of Angell Hall ... then take an hour or so off for dinner, before attending a meeting of the Ann Arbor Libertarian League in Room 4 of the Michigan League ... and the beginning of a mini-course on energy conservation is at 7 p.m., Rm. 124, E. Quad ... at the same time, the Society of Automotive Engineers.will meet in Rm. 311 W. Engineering to discuss "The Buick Turbo-Charged V-6 Engine" and other such delights ... at 7:30 the May 4th Coalition will gather in the Anderson Room to discuss the Kent State problem ... and AKTSIA will meet at Hillel at 1429 Hill ... the Baha'i Student'Association will meet at the same time at the International Cen- ter ... Ilse Graham will lead a seminar on "Heinrich von Kleist, 1777-1977: Homage to a Misfit" at 8 p.m. in the West Conference Room in Rackham ... the Max Kade German House will show "Nicht Versohnt Oder Es Hilst Nur, Wo Gewalt Herrscht" at the same time ... and the long day of tough choices ends up with the Carl Jung discussion group at the Canterbury House at 8 p.m. 0 Education for profit It used to be that little kids would go to school for lack of alternatives or for fear of parental punishment if caught at hooky. But now, in Dade County, Florida, sone kids will be going to school to collect Frisbees, hamburgers, T-shirts, yo-yos, and all those things you wish you could have gotten as a reward just for going to school. The prize system goes further than that, however. Teachers can earn gasoline, record albums or dinners, merely for showing up to classes they were hired to teach. The school systems in question have gone "away from basics" just to get back to basics - with high truancy, the systems would lose out on state aid. On the outside ... Wecan all look forward to another gloomy day. The showers which are expected in the morning should pour out by noon-time, and the clouds should break up by the end of the day. Tomorrow's high will be around 65, the low around 53. Batting average to date is 77 per cent. Boob tube ads bitting the silver screens NEW YORK (AP)-If you hope to escape the noisy barrage of commer- cials on television by taking in a movie, you may be in for an unpleasant sur- prise. Beginning today, up to three minutes of commercials will be ap- pearing on the silver screens in 1,800 theaters in major U.S. cities. But the big screen commercials won't be as obnoxious as many of those on television, says a spokesman for one theater chain. BECAUSE the cost of the movie commercials is high-about $18 per 1,000 viewers compared with about $4 per 1,000 viewers for many television commercials-industry officials expect a "high class" product in the movie houses. "These will be soft, entertaining commercials, not the king of hard-sell commercial you see on TV for deodorants," said one spokesman. "They'll be scenes like beautiful footage of skydivers falling through the sky into logos of soft-drinks. That sort of thing." IN ADDITION, spokesmen say that, unlike TV commercials, the movie ads will not interfere with the continuity of the show. "Sure, the initial reaction might be resentment," said a spokesman for the New York-area exhibitors. "After all, people leave their homes and televisions because they don't want to see commercials." But he and others involved in the new trend say commercials in movie theaters are needed to' help offset declining earnings. And, under one plan, proceeds from the commercials will be used to produce movies to coun- ter what some theater owners say is a shortage of films. A FEW THEATERS around the coun- try have been experimenting recently with local ads for neighborhood businesses and some theaters have for years used still slides to advertise local businesses. But two new operations are set to begin using the commercials in movie houses on a nationwide basis. Roger Rautchuel, a Frenchman whose firm already sells $20 million worth of movie-house advertising each year to European clients, said the American operation will begin today in 1,800 walk-in theaters in New York, Los r Angeles, Chicago and other major cities. Under Hautchuel's plan, each theater will run three minutes of commercials before each feature film. Movie house owners will share in one-third of the proceeds. Another firm, Cinemavision, Inc., of Nashville, Tenn., plans to begin producing three-minute blocks of commercials by mid-November. Within three months, the firm expects to be serving 4,000 theaters. The industry spokesmen said resear- ch projects showed there would be little adverse moviegoer reaction to the commercials. But to help offset any possible resentment and criticism, many exhibitors are planning to distribute handbills to customers, ex- plaining why the commercials are necessary. ,kDl Y CED CC)UPSE IN s CKI i i i EDUCA,,Tll()N, i I. " 1 i i i s 1 I i I I 6 cr4:) B i i IERIO j E I i i I I I r t r r r i t 1 RID W r a A y 1 V 3 9 I .&f 1 I V V ................ ............ ................ .............. .............. .......... .......... .................... ............... .............. ................ .............. .................. ................... .................. ................... ............... .................. ............ .............. Ruby,) Ruby r i ' _, . . ' a s i Sensual. But uplifting as well. Brilliant. But subtle too. Gato draws the title of his latest album from the familiar standard contained within. While the bulk of the work is fashioned from personal originals and uni- versal impressions of contemporary songs by Marvin Gaye, Stevie Wonder and Herb Alpert. If you've already heard Gato's first A&M album, "Caliente, you happily know what to expect. Because I I I i I -' A/Ich Home / Thursday, October 2 Theta Delta Chi presents: Mad Miller Olvmpic J, . r- tr you've already experienced how - w his tenor sax "rises up from the soil and reaches the flesh' But if his new release finds ii, igan coming '77 71 r K t i t you a liftle behind in your required listening, there's no better time than now to catch up with both of Gato'sA&M albums. I I\t "RUBY, RUBY." FROM GATO BARBIERI. } ' / Triangle Fraternity house 1501 Wastenaw 8pm Friday, October 28 Maize'n Blue Day (wear your colors) Evans Scholars' Car Bash north end of E University -C.C. Little Bldg. 3pm Homecoming Parade & Sigma Chi Pep Rally parade leaving Dental school at 730pm pep rally immediately Following at ia3 UAC Homecoming Dance Union Ballroomnds qade aidmision=$1 beer b, soft drinks 9.30ipm Saturday ,October, 29 SAE Mud.Bowl '77 corner of Wastenaw & S University 10 am UAC Lawn Display A GEM OF A NEW.ALBUM ON A&M RECORDS & TAPES. RECORDS Produced by Herb Alpert -a Judging Mich an vs. Iowa Stadium 1p office of Mar Events presents: Waylon Jennings in. concert with Hank Williams Jr. & Jessie Colter Crisler Arena 8:30pm tickets: S6& S7 ' ' .', ' i1 4.p "< I. \1- SCHOOL IDS' m _ _ .....