Page Two

THE MICHIGAN DAILY

Sunday, November 5 1972

PaeToTEMCIGA AIYSudyNvmbr5,17


NATIONWIDE BROADCASTS

TVra
NEW YORK - Fourteen of the
highest-paid reporters in the na-
tion will assume battle stations
here this week to cover Election
Night for the CBS, NBC and ABC
television networks.
They'll be supported by more
than 11,000 people, an army bare-
ly fewer in number than the
population of Sweetwater, Tex.
There will be squads of com-
puters to speed up the results,
actual or anticipated.
The reporters will forecast,
analyze and report the emerging
political shape of the nation
from imposing sets within the
huge studios of the three major
networks.
And as usual they're in a three-
network fight to blend swift,
sound journalism with sufficient
show biz flash to rack up rating
points. Industry sources estimate
it's costing between $9 million
and $10 million.
The networks' huzzahs over
their Election Nights used tovbe
mind-boggling. The drum-beat-
ing is still there, but it's rela-
tively muted this year.
And the emphasis this time is,
on the whys and hows of the na-
tion's voting, not the comput-
er wizardy that makes viewers
suspect that networks "project"
the next President five seconds
after a poll closes in Allagash,
Maine.
Not all viewers realize that be-
cause of the computers, networks
can make a presidential projec-
tion faster than other races be-
cause the presidency is decid-
ed by electoral, not popular, vot-
es.
Whoever gets a majority -
270 electoral votes - wins. All
each network tries to do with its
computer data is project in ad-
vance how the state-by-state elec-

dogea

t

toral vote will wind up. And re-
port it first.
When the projection hits that
magic 270 mark, anchormen will
announce the projected Presi-
dent-elect. And this year it may
come hours before all tihe polls
close.
The presidential projections
are often criticized on grounds
they cause prospective voters to
stay at home instead of casting
ballots in races actually decided
by popular vote.
Robert Northshield, executive
producer of NBC's election night
effort, agrees "there is a danger
that, say, a guy in San Franclsco
wil hear the projection at 5
p.m. and say the hell with voting
at all.
"And maybe he won't vote for
things that can immediately af-
fect his life - his school board
or a local bond issue. But this
is something that can't be cor-
rected by television. It has to be
corrected by Congress. Perhaps
a universal poll closing time is
the answer.
"You know, though, it seems
everyone's real complaint is that
we've taken the fun out of vot-
ing," Northshield concludes.
This is the second time North-
shield has run NBC's presidential
election show. It's also the se-
cond time for his two opponents,
ABC's Wally Pfister Jr. and
CBS' Robert Chandler.
The three networks won't dif-
fer much in the way they pro-
ject the presidential race, al-
though CBS will try for a minor
jump on the others with an elec-
tion-day poll when its report
starts at 7 p.m. EDT.
The poll is based on 14,000
questionnaires distributed by CBS
workers at 145 key precincts
across the nation.Voters will be
asked for whom they cast their
ballots and such things as their
religion and income.
The data then will be cranked
into a computer to see if it
matches or drastically differs
from previous data on the voting
history and demographic makeup
of those precincts. In short, a
search for a trend.

rup for
The big difference among the
networks will be the way they
report the 33 Senate, 18 guber-
natorial and 435 House races on
election night.
CBS is remaining regional.
Walter Cronkite will anchor the
show as Mike Wallace inspects
the East, Roger Mudd the South,
Dan Rather the Midwest and
John Hart the West. Eric Sev-
areid and author Theodore White
will speculate on the meaning
of it all.
Projections will be made of the
Senate and gubernatorial races,
but not the House battles, ac-
cording to Chandler. The CBS
emphasis on the House will be
its probable political composi-
tion as the votes come in.
NBC also is projecting winners
for the Senate and gubernator-
ial battles, but for the first time
will project the winners of 50
"high-interest" House races.
It is eschewing the regional
approach. John Chancellor and
David Brinkley are in center
stage, flanked by Garrick Utley;
covering the Senate races and
Edwin Newman covering the
House. Catherine Mackin will be
reporting on the gubernatorial
battles.
At ABC, it will be Howard
Smith and Harry Reasoner
against the world, backed in the
studio by correspondent S a m
Donaldson of Capitol Hall. The
big projection will be the presi-
dential one, followed by the
Senate and gubernatorial races.
However, ABC is adamant
about not making any projections
in those late two categories un-
til the polls are closed in any
state involved in a forecast.
Not to be outdone by televis-
andA
MONDAY
21SSH 2P M-- 2AM

Nov.

7

ion, the four major radio net-
works linked to nearly 2,500 sta-
tions acros the country will also
be flashing election-night results
throughout the nation.
Most of the attention will be on
the television reports, but radio's
method of covering the national
vote will be the same.
There will be computer pro-
jections of who won what rac-
es, learned analyses of how we
voted and why and remote broad-
casts from as many as 33 separ-
ate locations with the cries of
winners and losers alike.
ABC, CBS and NBC radio will
have similar election night set-
ups, with anchormen for over-
all coverage and regional corres-
pondents in the field.
The Mutual Broadcasting Sys-
tem, for the first time in a pre-
sidential election, will combine
its national radio coverage with
detailed reports by black re-
porters of voting trends and
races in black communities.

Shop at,
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for U of M Souvenirs
SHOWS AT 1-3-5-7-9
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FOJTIK
Commissioner

"DID YOU KNOW that there
are 12 men and 1 woman, 9
Republicans and 4 Democrats
on the current County Board
of Commissioners?"
KATHY


HILARY GODDA
for COUNTY T REASUF
DEMOCRAT
QUALIFIED AND EXPERIEN
College Graduate
Accountant-Auditor
Ypsilanti Treasurer-Controller
Accounting System Design
Concerned About Peoples Proble


RD
RER
CED
ems
Paid Pol. Adv.

Dem.

Pd. Pol Adv.
SAT./SUN.
The Sun of the Sheik did
not arrive Instead we
are showing another
Rudolf Valentino folm:
BLOOD
AND SAND
Dir. FRED NIBLO. Silent
Plus: Chaplin Short:
EASY STREET
DONALD SOSIN at the piano
MONDAY
STEAMBOAT
BILL, JUNIOR
Dir. CHS. REISNER 1928
Buster Keaton appears
with ukulele, bell bottoms
& polka dot tie to fight
it out with his father
over who's to run the
Mississippi River Boat.
Famous cyclone disaster
scene.
DONALD SOSIN at the piano

01



Practical Alternative

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Tue !ceiHe
SHE

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Ann Arbor voters face a perplex-
ing _ variety of alternatives in
choosing a State Representative
from the 53rd Legislative Dis-
trict. Two of the candidates-
one a Democrat, the other run-
ning on the. HRP ticket-advo-
cate wholesale s a c i a I change.
T.h e Republican candidate is
Mike Renner, a young man with
considerable experience in gov-
ernent and politics, whose mod-
erate, pragmatic views occupy
neither extreme. of the political
spectrum.
Renner is 25 years old, and if
elected he'll be one of the
youngest members of the State
House. But he brings more ex-
perience, and more first-hand
understanding of politics and
government, to this challenge
than"mast candidates twice his
age. He will graduate
from Universityof
Michigan Law School ir
December. Ann Arbor
has been his h o m e
since 1965, and he hoF
been involved in local
political activities for
s e v e r a I years. He's
been a member of Con-
gressman Mary Esch's
staff, and an advisor
to State Representative
Ray Sm it.
If elected, Mike Renner
will be a full-time leg-
islator, providing prac-
tical, responsive repre-
sentation for all the
people of the 53rd dis-
trict. "A State Repre-
sentative has to speak
his own mind and vote
his o w n conscience,"
Renner believes, "but
t h e responsibility goes

beyond that. He has to under-
stand the needs and hopes and
expe.ctations of constituents--all
of them, not just a select few.
Then, having listened and un-
derstood, he must act."
Pie in the sky is easy to come by
during an election campaign. But
practicalunderstanding and hard
work are precious commodities.
Remember that when you choose
your new State Representative.
And choose Renner, the Practical
Alternative,
Republicans for Renner
Ward Kuhn, Chairman

J

SUNDAY and MONDAY-
QUARTER NIGHTS
(BEER and WINE)

The Michigan Daily, edited and man-
aged by students at the University of
Michigan. News phone: 764-0y62. Second
Class postage paid at Ann Arbor, Mich-
igan 420 Maynard Street, Ann Arbor,
Michigan 48104. Published daily Tues-
day through Sunday morning Univer-
sity year. Subscription rates: $10 by
carrier (campus area); $11 local mail
(in Mich. or Ohio); $13 non-local mail
(other states and foreign).
Bummer Session published Tuesday
through Saturday morning. Subscrip-
tion rates: $5.50 by carrier (campus
area); $6.50 local mall (in Mich. or
Ohio); $7.50 non-local mail (other
states and foreign).j

CITY NOTICE
ANN ARBOR CABLECASTING COMMISSION
A public meeting of the Cablecasting Commission will be
held on Wednesday, November 8, at 7:30 P.M. in the Council
Chamber at City Hall. The following items are on the tenta-
tive agenda for the meeting:
(1) Action on proposed amendment of Sec. S of operating
rules for the Public Access Channel.
(2) Discussion of further steps to be taken in developing
operating rules for public service channels.
(3) Progress report from Michigan CATV Associates.
(4) Discussion of staff analysis of the desirability of
franchising a second cable TV system in Ann Arbor.
(5) Discussion of allocation of franchise fee revenue.

ARCH ITECTURE
AUDITORIUM
7 & 9 p.m. 7

5c



Daily Classifieds
Bring Results

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REPUBLICAN 53RD DISTRICT

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Admission $1.00
Theatre Club ID cards-75c
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Eve, shows start at 7:30

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UAC-DAYSTAR presents
ames taylor
FRI.,NOV.17 CRISLER $3.50, $4.50, $5.50

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HOW TO GET YOUR RESERVED SEATS NOW:
The tickets have been delayed at the printers and
will not be arriving for a while, BUT .. .
You can reserve the seats you want now. Starting
Wednesday, Nov. 1st you can go to the ticket coun.
ter in the Michigan Union and select and pay for
your seats. (Mon-Fri 11 am-6 pm, Sat. 1-4 pm)
You will receive a bona fide receipt-coupon which
you exchange for your real-live ticket when they
arrive. Sorry, no personal checks.
OR, if you want to send a mail order, send a cash-
ier or certified check, or money order only to UAC-
Daystar, P.O. Box 381, Ann Arbor 48107. Be sure
to enclose a stamped self-addressed envelope. Box
Office 763-4553.


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Residence Hall Applications Are Now Being Accepted for

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LAST CHANCE! 3p.m.& 8 p.m.

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A Limited Number of Unfurnished Three Bedroom and
Furnished Efficiency Apartments Are Available in Family
Housing for Immediate Occupancy.

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