JIL i :43, i1 Section Three-Sports Ann Arbor, Michigan-Thursday, September 7, 1972 Eight Pages Sports at Michigan means different things to different people. To Don Canham, Michigan Athletic Director, sports is a big business. To the coaches like basketball's Johnny Orr and football's Bo Schembechler it means winning, because winning means a national reputation, a national repu- tation means recruiting success and recruiting success means more winning.