Tuesday, January 16, 1973

THE MICHIGAN DAILY

. Page Nine

Tuesday, January 16, 1973 THE MICHIGAN DAILY Page Nine


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--aet tebpect4
'Super Bowl VII" .. .
fluff, glop and schmaltz

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State

nips

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j. john papanek.


THERE ARE THOSE omniscient observers of sport who say
that the game called the Super Bowl is overworked, over-
managed and overrated; that all seven renewals of the classic
have been dull, boring, one-sided affairs.
Sunday's Super Bowl was no exception in that respect, but
everyone who thinks that the Super Bowl is just a football game
has his head someplace where it doesn't belong..
It doesn't take a PhD in sociology to realize that of all the
things the Super Bowl is, a football game is just a small slice.
And what are all these people talking about anyway? From every
piece of evidence I can find, there exists no such thing as the
Super Bowl.
What I watched on my tube Sunday afternoon was a multi-
million dollar TV extravaganza called "Super Bowl VII"-a five-
hour inelange of fluff, glop and schmaltz, flavored with a dash
of football - that phenomenon that used to be a game, but
changed in the past four or five years to become some sort of
societal panacea. N
"Super Bowl VII," its Roman numerals lending it an etheral
air, generally reserved for world wars or Popes, or something,
was in small part a football game. And of the 75 million people
in this country and elsewhere who witnessed the great event,
the 90,000 actually seated inside the Los Angeles Coliseum got
the rawest part of the deal.
Look, a full 90 minutes before game time, while the L. A.
freeways were choked with cars creeping towards the Coliseum,
I was already in my game seat, sipping my first cold beer of a
refrigerator full, and reaping the benevolence of NBC. All I had
to do was allow myself to be subjected to a few "Watch Joe Na-
math Get Creamed" commercials, and I got to see a one-hour
multi-media lecture in Super Bowl History.
Still thirty minutes before game time, we TV viewers were
able through the magic of television to "drop in" on an informal
strolling chat with ace announcer Curt Gowdy and ace every-
thing Joe Namath. Lucky for us that NBC just happened to have
a few color cameras, microphones, and a thousand miles of film,
at that incredibly beautiful Southern California shoreline where
Namath and Gowdy happened to be. A nice touch.
Game time finally arrived, and by now everyone knows what
happened. It was a dull game ,and It would have been the same
on a crusty high school field or a cow pasture, if you were
there."
But on television, it was a marvelous combination of elec-
tronic technology and television journalism. Replays not from
one, but from three angles instantly dissected every play of con-
sequence. Gowdy was at his best/worst, and Al DeRogatis filed
his wits as sharply as dull can get.
But the main thing about "Super Bowl VII" is that it is to
football what TV movies are to movies. Here was a show wit-
nessed by 75 million people-an advertiser's dream, born out by
NBC's advertising rate of between- $150,000 and $200,000 per min-
ute.
Commercialism is the essence of "Super Bowl VII." And one
could not help remember the days when football and baseball
games were sponsored exclusively by beer and cigaret com-
panies. In those days the average TV sports viewer was Archie
Bunker-a paunchy beer-guzzler type.
Obviously, things are no longer the same. The appeal of pro-
fessional football has spread to the affluent and sophisticated;
Richard Nixon, as everyone knows is America's favorite fan, with
Henry Kissinger, Spiro Agnew et al, following in descending
order.
Look at the commercials in Sunday's game. The bulk of
the advertising was for life insurance companies, automobile
tire manufacturers, Xerov copiers.
Old standby Gillette even threw in a concession to the "new
liberated woman" who is becoming more interested, it seems,
in pro football: A brash but beautiful blonde strides around the
Dolphins locker room, and grabs a can of Gillette Dry Control
out of one of the players' locker. Then she turns to walk out,
stopping to slap Bob Griese on the ass with a "Nice game, Bob."
But of all sugar-coating that NBC and the NFL slapped in
layers upon the football game, nothing was as vile as the half-
time show. Now I confess that when it comes time for halftime
shows, I generally get up and fill my glass or empty my bladder.
But this particular one I stayed for, because as we all know,
the world famous Michigan Marching Band was headlining. Now
everyone conjurs up their own image of the University of
Michigan. Without sounding like a homer, I have some degree
of pride in the U of M, because I know it to be a community
of people who are serious about one thing or another, and not
given to sugary-sweet treatments of anything.
Well, sure enough, the Super Bowl halftime was another one
of those "America is beautiful" sops. Not that it isn't true, but
when the high point of the show was Andy Williams singing way
off key, "Marmalade, molasses and honey, cinnamon and sassa-
fras tea," the Michigan Band and the NFL are missing a big
chance to do something effective for 75 million people.
The band formed an outline of the U.S. while the Citrus Col-
lege Choir sang "This Land is My Land," and boy was I glad
to be watching on the tube, because the poor suckers in the
Coliseum did not get to see the glorious scenes of Americana
that NBC was showing .over the singing: things like a traffic
jam on the Los Angeles freeways, the Capitol, the White House,
Mount Rushmore-all the things that make America great!

What a vehicle such an event could have been, to call atten-
tion to poverty and repression in this country; the increased
bombing in Vietnam, or some other less political but equally
important theme.
I rather expected something different from the Michigan
Band, but I suppose that "Super Bowl VII" dictated what it had
to do just as it dictated that a silly football game be built into a
colossal Armageddon.
I suppose, though, that it's just another incarnation of Ameri-
ca - land of opportunity, clean living, football, marmalade, mo-
lasses, cinnamon, and sassafras tea.
Yecccch.
COMPARE
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AIR CONDITIONED, AUTOMATIC TRANS.,
POWER DISC BRAKES. RADIAL TIRES, TINTED

Iowa at
By The Associated Press
IOWA CITY, Iowa-Hot-shooting
guard Mike Robinson sank a 15-
foot jump shot with one second
remaining to give Michigan State
a 76-74 Big Ten Conference basket
ball victory over Iowa last night.
The Hawkeyes led by seven
points, the greatest margin for
either club, at 12:39'in the second
half, on unanswered baskets by
Kevin Kunnert and Candy La-
Prince, which put Iowa in front,
56-49.
But the Spartans, led by 5-foot-5
guard Gary Ganakas-who tallied
his first bucket of the game with
11:58 remaining-and Robinson re-'
gained a 64-64 tie at 6:53.
Iowa came back to take a four-
point lead, 70-66, at 4:23 on a Rick
Williams field goal and a pair of
Kunnert free throws. Robinson and
center Bill Kilgore deadlocked the
game at 74-74 with 2:57 remaining.
Iowa dropped into a 2-3 zone
in the waning moments, but never'
regained control as the Spartans
used three time outs and effective
stalling to freeze the ball until
Rnhincnn wsc cnrecSfinnl hi,

horn

EMU

daily
sports
NIGHT EDITOR:
BOB HEUER
ed in 24 points last night as Ohio
State squared its season record
at 6-6 with an 85-79 intersectional
basketball victory over Georgia
Tech.
The Buckeyes bolted to a 9-0'
lead at the start when Tech failed,
to score in the first 5:32 of the'
game, but the Yellow Jackets slow-'
ly erased that lead and ventually
moved out to a 72-69 lead with
5:07 remaining.
But the Big Ten team rallied
and went ahead to stay on Hor-
nyak's two free throws with 4:08
left in the game.
Wardell Jackson added 18 points
for the Buckeyes, Steve Wenner 12

runners

nu nsun wa succ siu un n s
last second jumper. and Luke Witte 10. Andy McCain
Robinson led all scorers with 38 paced the Jackets, 3-8, with 25
points as the Spartans increased. points and Steve Sherbak added
their conference record to 2-1 and 19.
9-3 overall. For the Hawkeyes, the
loss was the third in four league Hukers ham
outings and they are 6-6 on theH

spark turmoil
YPSILANTI, Mich. 0P)-Eastern Michigan University officials
hung a veil of "no comments" yesterday on their investigation
into reports some members of the school's mile relay team
slouched on the floor during playing of the National Anthem
at a track meet Saturday.
Terry Barnard, assistant sports information director, said
the school will "have no comment until investigation of the
conflicting reports on what happened is completed." However,
he said Athletic Director F. L. "Frosty" Ferzacca met yester-
day with the relay team and track coach Bob Parks in an
effort to find out "exactly what happened."
Barnard said Ferzacca was trying to contact officials
handling the Knights of Columbus meet at the Nassau Coliseum
in Uniondale, N.Y., for their version.
Meet Director Jim Foley said yesterday: "There was more
than one Eastern Michigan athlete involved despite the fact they
insisted there was only one. We were sorry we had to disqualify
them, but the tempo of the crowd dictated it."
Barnard said, "He (Ferzacca) does plan on making a
statement," while admitting he has no idea when the probe
will be completed.
Newsmen at the meet said some team members remained
on the floor while the Star Spangled Banner was sung. The
team includes three blacks-Carlos Woods, Willie Sims and
Stan Vinson, all of Detroit-plus one white-Mark Timmons-
from the Detroit suburb of Farmington.
Parks said, "Sims was doing exercises $nd doing squats,
but the other three boys were standing. Sims admitted he was
wrong. He went to the referee and asked that he, and not the
rest of his team, be disqualified. "We had a substitute who
could have filled in for Sims."
The coach insisted, "I don't know what they were doing,
but they weren't protesting." The crowd of 8,551 did not agree.
Spectators booed lustily. Even some of the athletes competing
before the relay, last event of the program joined the shouting.
"Get those Commies out of here," some athletes yelled.
Meet officials disqualified Eastern Michigan from the relay.
One meet official said timers and judges threatened to leave
if the team was allowed to compete.
The Huron runners dtew more boos from the crowd when
Woods, Sims and Vinson jogged down the track with clenched
fists while Timmons trotted about the infield before the relay
began. "They were disqualified because of their disrespectful-
conduct toward the American flag and their personal rebuke
to the people at the Coliseum as expressed by their actions,"
said Foley.
Meanwhile, Ed Mosler, meet director for the U.S. Olympic
Invitational Meet Feb. 16 at Madison Square Garden, said the
National Anthem would not be played at that meet. "It has
nothing to do with Munich, nothing to do with the K of C meet,"
said Mosler. "It's just that the climate of today dictates it."
TUESDAY LUNCH-DISCUSSION-Jan. 16
A PRESENTATION OF SLIDES ON
CH IN A
taken by members of the American Friends Service Committee
delegation to China during the Summer of 1972.
INTERNATIONAL CENTER-12 NOON
SPONSORED BY THE ECUMENICAL CAMPUS CENTER
For Reservations, Call 662-5529

Iowa's R(ick wiliams (43) put up a twisting one-nander last nignt
as Hawkeye teammate Neil Fegebank (15) looks on. Sure-shooting
Mike Robinson's jumper at the horn provided Michigan State with
the winning margin in the 76-74 Big Ten affair.

season.
Buckeyes rebound
ATLANTA-Allan Hornyak

LAKE MICHIGAN BY 2:
JY b-ballers

nipped

LINCOLN, Neb.-A furious sec-
ond-half rally and 22 points by'
forward Lee Harrisstaked Ne-
braska to a 74-67 upset of Okla-
pour- homa last night in Big Eight Con-
ference basketball play.
Harris hit a 20-foot jumper to
put the Cornhuskers into the lead
for the first time at 50-48 with 4:47
to go. Nebraska never trailed af-
ter that.
Big Ten Standings
W L Pet.
MICHIGAN 3 0 1.000
Indiana 2 0 1.000

By BRIAN DEMING
Battling a deficit throughout most
of the contest the Michigan Varsity
Reserve cagers fell short by a nar-
row two points to Lake Michigan
College last night. The winning
score came with only two seconds
on the clock as Lake Michigan's
John Hunt swished a 15 footer to
hand Michigan a 77-75 setback.
The Wolverines struggled from
behind since early in the first half
and were as much as ten points
behind at various times. But with
90 seconds left the Wolverines took
a 75-73 lead. Lake Michigan
couldn't make the tying field goal'
and Michigan regained possession
with a minute left.
The scant multitude of 51 raised
a meek cheer in vast Crisler Arena'
at the apparent advantage but the'
Wolverines lost the ball on offense
and Wayman Britt fouled Lake
Michigan's Hunt and the score was1
NHL Standings

This Week in Sports

Montreal
Boston
N. Y. Rangers
Buffalo
Detroit
Toronto
Vancouver
N. Y. Islanders
Chicago
Atlanta
Minnesota
Los Angeles
Pittsbug
Piadelphia
St. Louis
California

East
W L
26 6]
28 10
28 13
23 14
21 16
15'22
12 27
4 36
West
24 16
20 19
20 16
20 20
18 20
18 20
15 21
8 24

T
11
4
3
7
6
6
6
4
3
7
6
6
6
10

Pts GF GA
63 173 95
60 186 121
59 167 112
53 151 124
48-136 131
36 133 141
30 127 194
12 81 108

WEDNESDAY
HOCKEY-Michigan St. at Coliseum, 8:00 p.m.
BASKETBALL-Junior Varsity at Central Michigan
Frosh at Shaw College
THURSDAY
GYMNASTICS-Southern Illinois at Crisler Arena, 8:00 p.m.4
soon notted at 75-75 with 35 seconds scoring 12 points and grabbing
left. eight rebounds. Schinnerer contri-I
Coach Richard Carter's Wolver- buted to the offensive attack withk
ines called a quick time out to six points and four rebounds.
plan for the last shot. Guard Lloyd The leading scorer in the ball-
Schinnerer saw an opening with game was Lake Michigan's Gilbert
19 seconds left but missed the Jorden with 25 points. James Boyd
layup. scored 21 for the Benton Harbor
Lake Michigan finally gained college and pulled down 17 re-,
control of the ball and called time bounds. _
out with 16 seconds showing. Lake
Michigan coach Ken Maxey, a
Michigan alumnus and former
teammate of Carter, then prepared
his squad for Hunt's winning shot.
"Their rebounding surprised us,"
commented Carter of Lake Mich-
igan's 54-49 edge on the boards.'
"They were much more aggressive
in the first half," Carter remarked.
His Varsity-Reserves came away
with a 27-36 disadvantage at the
halfway point.
Lake Michigan showed remark-
able quickness and speedcthrough
most of the game as Michigan!:
couldn't get their passes inside and
were plagued by turnovers. The
Wolverines had to settle for outside
shots much of the time that were
followed up by inadequate rebound-
ing.
One bright spot for Michigan was
the return of John Bridges to the
lineup. Bridges, 'a junior, was high
scorer on his Freshman team but
was ineligible last year. He came'
back with an impressive 20 points,
high for the team.
Wayman Britt pitched in with
15 points and eight rebounds while
sophomore Bill Ayler added eight
points and eight rebounds.
Freshman forward Chuck Rogers F
had an impressive performancel G O N E FO R

Last night's results
Michigan State 76, Iowa 74
Ohio State 85, Georgia Tech 79
Tonight's game
Marquette at Minnesota
Saturday's games
Purdue at MICHIGAN
Iowa at Ohio State
Minnesota at Indiana
Michigan State at Wisconsin

'I

Purdue
Illinois
Michigan St.
Minnesota
Iowa
Ohio St.
Northwestern
Wisconsin

2
2
2
1
1
0
0
0

0
1
1
1
3
2
2
3

1.000
.667
.667
.500
.250
.000
.000
.000

51
47
46
44
42
42
37
27

15
121
138
130
148
146
120
124

127
125
11
135
144
153
143
176

Sunday's Results
Montreal 3, Vancouver 0
New York Rangers 5, Philadelphia2
St. Louis 2, New York Islanders 1
Boston 6, Buffalo 0
Detroit 3, Pittsburgh 2
California 6, Chicago 6, tie
Atlanta 4, Los Angeles 1
Only games scheduled
Yesterday's Games
No games scheduled
Tonight's Games
Toronto at Vancouver
Minnesota at New York Islanders
Only games scheduled

GOOD WE HOPE!

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Jesse Winchester
Third Down,11 0toGo
Bearsville album BR 2102
An American exiled in Canada,
he's finally followed up his choice
first album, JESSE WINCHESTER,
with this equally choice LP, pro-
duced mostly by himself, but part-
ly by the ubiquitous' Todd Rund-
gren.
Frankie & Johnny
The Sweetheart
Sampler
Warner Bros. album BS 2675
Frankie and Johnnyuare Frank and
Ruby and John Paul Fetta. They
play guitar and boss respectively,
and have spent the last two years
doino so in Al Kooper's band.
Produced by Al Kooper.

That's right - Lambda Chi Alpha
plans never to have another pledge.
That doesn't mean that we plan to close
our doors when all our current members
have graduated. We have been very suc-
cessful at adapting to change throughout
our history and we don't plan to stop
now. Our purpose is (and always has
been) to guide young men toward im-
provement as individuals through in-
volvement with others.
The day has past when we let college
administrators, similar organizations, and
society tell us that we must subject our
new members to a period called pledge-
ship. An individual's time is too import-
ant to be wasted with a period of second-
class citizenship when he is involved in
an organization with as much potential
for human growth as Lambda Chi Alpha
fraternity.
AXA has long since rid itself of the
old-fashioned pledge training and hazing
syndrome of the '50's. The days of jani-
torial apprenticeships, pledge-class cli-
ques, dual standards of conduct, pseudo-
aen.) ', _ _, _ __tn9 t'1Pf .:t"1 .Y

have been unexcelled in the educational
world.
No other collegiate organization has
ever amassed the millions of members
that the college fraternity system enjoys.
The fact is that our system is older than
most colleges and universities themsel-
ves. Along with negative connotations,
we've obviously been making some gen-
uine contributions in order to grow at
the rate we've grown.
In addition to doing away with the
term pledge and his status in general,
we've developed a new program for pro-
moting the growth of the individual. In
this program we've tried to stress the
traditional values of our fraternity:
friendship, small-group living-learning at-
mosphere, a sense of belonging, individ-
ual growth, and worthwhile human expe-
riences. We offer a comprehensive orien-
tation to our fraternity and its programs,
leadership development, a beautiful and
inspiring ritualistic experience, and a
continuing human development program
as a fraternity member.
Prior to the ritual, an individual is
Inon an s an Asnsint Mmber. This is

however, he is brought fully into the
realm of active membership-attending
chapter meetings, voting, committee
membership, and generally helping to
run the organization.
This program is designed to over-
come one of the major flaws of the en.
tire pledge concept. An Associate Mem-
ber is an individual with God-given tal-
ents and aspirations. He is a product of
his formerenvironment. We want to help
that man continue to grow within his
own framework. He will not be exactly
like his associates. They will come from
different backgrounds, and be at differ-
ent levels of maturity and education.
Therefore, they cannot be herded togeth-
er as a pledge class.
The pledge program assumes that ev-
ery man's needs are the same. Our new
program gives every man credit for
what he is while helping him grow as an
individual. Doing away with pledges is
only one of the changes that has, taken
place at Lambda Chi Alpha.
No matter what you've thought about
fraternities in the past, we suggest that
you talk to one of our members about the
value of our fraternity today. Maybe

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