Tuesday, January 14, 1975
THE MICHIGAN DAILY
Tuesday, January 14, 1975 THE MiCHIGAN DAiLY Page Seven
Gov. Rhodes sworn in
Tues., Jan. 14-7:30 p.m.
Wines Field Building
(corner Hill & Division)
GRADS & UNDERGRADS WELCOME
COLUMBUS, Ohio (UPI) - al Guard bullets. scenities, and held aloft ban-
James Rhodes was formally ners. One real: "Remember
sworn in yesterday as the RHODES, a Republican who Kent State, carry on the strug-
state's 63rd governor in cere- was governor from 1963-71, suc- gle against war and imperial-
monies before a chilled gather- ceeded Democratic Gov. John ism."
ing of about 3,000 including two Gilligan, whom he defeated After the ceremonies, the
hundred jeering protesters. in a stunning upset in the elec- demonstrators held aloft a black
The demonstration shouted tion last November. Gilligan flag and peered Rhodes and the
from the rear of the audience, was in the front row at the in- Ohio National Guard during the
mainly against Rhodes' handl- auguration ceremonies. ceremonies. One wore a white
ing of disturbances at Kent About 200 young demonstrat- T-shirt over his outer clothing.
State University in 1970 which | ors marched down High Street On it was a target, with four
left four students dead and nine |to the state capitol building. simulated bullet holes near the
others wounded by Ohio Nation-|Some chanted slogans and ob- bull's eye.
Chrysler starts cash rebate;
dealers report good sales
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DETROIT UP)-The rest of the auto industry
watched closely yesterday as Chrysler began an
intensive sales program to clear its backlog of
unsold cars by offering cash rebates on select
The Chrysler plan, offering a $200 rebate on
select Chrysler models and an additional $100 to
buyers who trade in certain competitors' cars,
received glowing praise from Chrysler dealers.
Other automobile dealers watched with attitudes
ranging from skepticism to hope that their auto
companies would offer similar deals.
IRONICALLY, the Chrysler campaign kicked off
one day before the anniversary of the opening of
production in 1914 on Henry Ford's first auto as-
sembly line, which eventually gave the auto in-
dustry the capability of manufacturing more cars
than it can sell.
Falling sales have left the nation's dealers with
a record 100-day stockpile of unsold cars and
trucks and the industry with layoffs near the
300,000 mark. The companies have been largely
unsuccessful in trying to reduce the logjam of un-
sold models by closing plants. Chrysler's backlog
alone is 138 days.
The Chrysler company in Britain, a subsidiary of
the U.S. automaker, went on a three-day work week
yesterday because of a slump in car sales. The
company has a backlog of 30,000 cars waiting to be
sold, more than any other British car manufacturer.
DOMESTIC DEALERS got yet another jolt yes-
terday when final figures on foreign cars were
released, showing imports claimed a record 16
per cent of the American market in 1974.
That is a 20 per cent drop from 1973 import
sales, but because of an even more severe 23
per cent drop in sales of U.S.-made cars, the
imports share of the market was up from 15.5 per
cent in 1973.
Typical of the reaction of dealers to the Chrysler
rebate plan was that of Wally Sekk, general mana-
ger of Snethkamp Chrysler-Plymouth in Detroit.
"WE'RE GETTING a lot of action," Sekk said.
"We wrote five deals before noon yesterday, while
last Monday we only had three sales all day. The
used car men are busy, too."
Tom Byrne, a salesman for Southern Motors in
Philadelphia, said there was "more than casual
interest" in the promotion.
"Of all the campaigns I've seen run over the
past 12 years, this one works," he said. "We're
getting a lot of calls."
NON-CHRYSLER dealers generally are
watching the promotion closely.
"We haven't had any great reaction to it
yet," said Bob Snyder, general sales mana-
ger. of Roy O'Brien Ford in Detroit. "Of,
course it's too soon to know, really.
"We've had a couple of calls on it, to see if
Ford was going to do anything like Chrys-
ler. But I can't say we've sold any cars to-
day because of the Chrysler promotion. We
might get some before it's over, though."
SNYDER SAID he didn't think Chrysler's
offer was enough. "I don't imagine peopleI
are going to be swayed from a product they
like, to get a Chrysler, for a couple hundred
Harold Brady, sales manager at Lansing
Chrysler - Plymouth, said "floor traffic" at
his firm had probably increased three times.
"People are very enthusiastic and if traf-i
fic continues at the present pace, it will beI
very successful," he said. "We're getting!
inquiries from AMC and Ford dealers about
how it's going."
JOHN EDMUNDS, sales manager at Max
Curtis Ford in Lansing, said the Chrysler
promotion will help all auto sales and pre-
dicts Ford and GM will follow suit.
"People are shoppers right now and aren't
going to be satisfied going to one dealer. I;
think it will stimulate people to get out look-
ing. If they go to Chrysler, they'll probably
look at Ford and Chevrolet.
"Other car makers will have to get simi-
FOUR CHRYSLER dealers in metropoli-
tan Atlanta report sales were encouraged
with the Duster promotion, among them
Charles Fortado, sales manager for Bob
Maddox Chrysler-Plymouth, who observed
that advance publicity had helped car sales.
"The encouraging thing is the number of
people who were looking last Saturday, prior
to the promotion. I keep alog ., and theret
were 35 people in. Usually there've been only
about 15 on Saturday, and this is certainly a
"People come in now and they are at last
talking about buying."
HUNDREDS OF JEERING youths protest the inaugura-
tion of Gov. James Rhodes in Columbus, Ohio, yesterday.
Rhodes' handling of the 1970 Kent State shootings was the
reason for the demonstration.
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