Y kan A& :43attg Vol. LXXXI, No. i Ann Arbor, Michigan-Wednesday, September 2, 1970 Wolverine Sports Section-Eight Pages WOLVERINE SPORTS ". . I footbal: Run for the roses -Daily-Thomas R. Copi USC's Clarence Davis (28) streaks by Mike Taylor By LEE KIRK Associate Sports Editor THE COLD SHADOWS lengthened across the Tartan rug in Michigan Stadium - but noth- ing could chill the delirium of tens of thousands of Wolverine partisans as they swarmed all over the synthetic surface and tore down one of the supposedly indestructible metal uprights. Michigan's 24-12 victory over Ohio State, "the greatest college team ever" had just assured the Wolverines of a trip to the Rose Bowl as Big Ten co-champidns, and had put the campus into a euphoric state that was to last for days. The Maize and Blue later dropped a 10-3 de- cision to Southern Cal and the Wild Bunch in Pasadena, but their chances to win were virtual- ly doomed even before they took to the field. Several key players suffered injuries in practic- es prior to the game, and Coach of the Year Bo Schembechler suffered a heart attack just two hours before the kickoff, depriving the Wolver- ines of. their inspirational leader. The loss to the Trojans was a b i t t e r pill to swallow, but it couldn't tarnish the glitter of a sparkling sea- son. BACK IN SEPTEMBER when practice opened, California seemed as far away as the moon. The Michigan eleven not only had to adjust to a new coach - and the Big Ten is notoriously rough on rookie mentors - but to a host of new assistants that Schembechler brought with him when he came to AnnArbor from Miami of Ohio. Ron Johnson, the All-American halfback, and all-conference quarterback Denny Brown h a d graduated, depriving the Wolverines of the one- two punch that had re-written the offensive record book. It looked as though Michigan would have a 'rebuilding year from the ground up. It was thus a very uncertain quantity that took the field to face the Commodores of Van- derbilt. But after the dust had settled (if that can happen on Tartan Turf), a lot of the doubts had disappeared. Sophomore Glenn Doughty, a converted end, moved into the vacant tailback slot admirably, blasting through the wrong hole for an 80-yard TD jaunt, and averaging over nine yards a try. Don Moorhead had a strong debut at quarterback, accounting for 145 yards passing and running. The Wolverine defense kept the Commodores well in check, as middle guard Hen- ry Hill spent most of the afternoon working out with the Vandy backfield. The 42-14 Michigan triumph seemed like a fine way to start the season, and the Wolverines decided to follow much the same script a week later against a big but slow Washington team. Doughty rambled for 91 yards and Moorhead passed the Huskies silly, hitting 14 out of 19. The result was a lopsided 45-7 Wolverine victory. THE FIRST SATURDAY in October brought na- tional powerhouse Missouri to Ann Arbor. The Tigers looked to be the class of the tough Big Eight Conference; they were big, fast and ex- plosive. This was the game that figured to show just how Michigan could be. Unfortunately, the game only showed how-sloppy the Wolverines could play. Tim Killian gave Michigan an early 3-0 lead with a 40-yard field goal, and the second quarter opened with t h e Wolverines driving goalward from the Tiger ten-yard line. On the first play of the period, however, Moorhead dropped the ball cutting in over left tackle, and Missouri recover- ed. Thus began one of the most hellish quarters a Michigan squad has ever experienced. The Wol- verines turned the ball over three more times, and the Tigers waltzed up and down the field Rising athletic costs cause budget squeeze By ERIC SIEGEL Sports Editor THERE WAS A TIME, not too long ago, when big-time intercollegiate athletics was rolling merrily along towards easy street. Interest was increasing, attendance was rising and the biggest job of the ath- letic director was to smile away the football * team's mediocre finish at the winter meet- ings of alumni clubs ana say, "Yeah, but you should see the halfback we have coming up from the freshman team. Man, can he run!p" Today, interest is s t il11 increasing, at- tendance is still rising and athletic direct- ors are still expected to maintain something called "good alumni relations." But the modern athletic director more often talks like a corporation treasurer than an alumni-relations propagandist, and he probably spends at least as much time balancing thee' athletic department budget as he does increasing his consumption of Scotch and sodas. THE REASON BEHIND this new image is simple: Athletic financirg is the num- ber one problem of athletic directors across the country. And it is a problem that, ac- cording to some officials, is fast becoming a crisis. The first publicized indication of the ex- tent of this crisis came a little less than two years ago. At that time, an Associated Press story from Columbus disclosed that the in- tercollegiate program at Ohio State was running at a deficit, despite sell-out crowds at every football game. Since then, officials at at least' one ma- jor athletic power - Duke University - have admitted that the school had consid- 'tered withdrawing from the Atlantic Coast Conference and de-emphasizing all sports except basketball because of financial prob- lems. A similar proposal is reportedly being considered by officials at Ohio University, a Mid-America Conference school where bas- ketball is the big winner and big money- * maker. THE PROBLEM is even m o r e acute at schools that comnete in a major confer- -Daily-Thomas R. Copt Buckeye quarterback Rex Kern is obliterated by Wolverines Capitol), t h e University of Washington (Seattle) and Boston University are just a sampling of the schools which are, faced with a financial depression in athletics. As Michigan athletic director Don Canham says, "Athletic financing is the number one topic of conversation among athletic direct- ors everywhere. "At Big Ten meetings, we spend more time talking about athletic finances than anything else," he adds. WITH INCREASED attendance and in- creased TV and radio revenue, one might ask why the problem is becoming so acute. The answer is simple: At most schools, attendance isn't increasing enough to meet 'rising costs, and the revenue from the media doesn't amount to much by the time it reaches the individual colleges. This last point is important, for it re- futes the popular myth generated by sta- tistics on multi-million dollar TV contracts that colleges and universities ar.e being de- luged with network dollars. This just isn't the case. At Michigan, for example, in 1968- 69 - a ,year in which two football games were on TV - the - total revenue from TV and radio for both football and basketball See FINANCE-Page 4 with the greatest of ease to take a 24-3 halftine lead. The Maize and Blue, staged a heroic come- back in the second half to cut the margin to 24- 17 in the third quarter, but a blocked punt set up another Mizzou score and the Wolverines were eventually embarrassed, 40-17. The first of four consecutive crucial games had ended on a sour note, but there was no time to mull over the Missouri debacle. Purdue's aerial circus, led by Mike Phipps, was coming to town. The Boilermakers were fresh from a, heart-stop- ping 36-35 win over Stanford that saw Phipps complete 12 straight passes to bring Purdue back from a 14 point deficit in the fourth quarter. BUT THE WOLVERINES were ready. Moorhead dueled Phipps to a statistical standoff and the Michigan secondary came up with four inter- ceptions. Captain and All-American tight end Jim Mandich had one of his greatest games, snaring ten passes for 156 yards, and the defense held Purdue scoreless in the second half as Mich- igan rolled to a 31-14 win that thrust them into the center of the Rose Bowl picture. The most memorable incident came after a referee called an illegal substitution penalty on a Wolverine who had helped an injured mate to the sidelines. No one believed the call, least of all Bo Schembechler. He stormed onto the field for a prolonged shouting match with the ref, and got socked with a 15-yard penalty for un- sportsmanlike conduct. Although Bo lost the ar- gument the fans loved it, and they knew they had a coach. ONLY A.WEEK after Michigan stormed into the Rose Bowl picture, they almost faded right out. The Wolverines traveled up to East Lansing to play Michigan State and it looked as though they should have a relatively easy time of it as the Green Meanies had been less than impressive in their first four games. Playing Michigan, how- ever, always seems to bring out the best in the Spartans, and this game also saw it bring out some bad points of the Maize and Blue as well. They fumbled and bumbled and never got un- tracked and took a 24-12 drubbing t h a t was worse than the score might indicate. Things didn't look so "rosey" any more, and the California dreamin' nearly ended the next weekend in Minneapolis. Still numbed from the loss to.Michigan State, the Wolverines went into the dressing room at halftime trailing Minne- sota 9-7. It was clearly do or die time. Schembechler didn't say much at halftime; he is not prone to "win it for the Gripper"-type speeches. In the second half, Billy Taylor, sub- bing for the injured Doughty, really opened up, scoring three TD's and netting 151 yards as the Wolverines took complete charge for a°35-9 tri- umph. The Wolverines returned to Ann Arbor for the Homecoming game against Wisconsin's re- viving Badgers. Taylor was again the hero, get- ting 142 yards and two long scoring runs as Mich- igan did all their scoring in the first half en route to an easy 35-7 win. With all the other contenders, falling to the See ROAD TO ROSES-Page 4 p*~7 - ...A m is.. .: :., .m