Wednesday,. September 9, 1970 THE MICHIGAN DAILY Page Seven Surplus seen In athletic funds Licensing, inerchandizing 4 ehnqe may be used By ERIC SIEGEL The Michigan athletic department has embarked on a large-scale revenue-raising campaign that is likely to produce a surplus of more than $200,000 during the current fiscal year. The campaign, which includes a substantial increase in a advertising, the booking of a professional basketball exhibi- tion at Crisler Arena, and the sale of Michigan football pub- lications, may be expanded as early as next year to include licensing and merchandizing techniques. These techniques would involve placing copyrights on items such as Michigan pennants, dolls, footballs and other novelties and selling the rights to manufacturers and distri- butors. They could produce an * unforetold amount of funds in the next several years. Doughty, two others return to action today By JIM EPSTEIN$ Half of the football squad's walking wounded came back to practice yesterday after taking time off for injuries. Glenn Doughty, Tom Darden and Lance Scheffler will all be in uniform for today's situation scrimmage. Doughty, first string tailback and last year's second leading ground gainer, hadkbeen sidelined with a strained knee. Doughty originally injured the knee in last year's Rose Bowl game. Darden returns after missing last week's practice due to a shoulder separation. The 1969 Wolfman has been moved to de- fensive back for the 1970 season. Scheffler, Doughty's b a c k u p man at tailback, has recovered! from a bruised thigh which knocked him out of last Satur- day's practice. Still out of action are sopho- more linebacker Bob Swan, with a strained knee; defensive backa Jerry Dutcher, who has a bruised blood vessel in his arm; and wing- back Greg Harrison, with a bruisedj ankle. A casualty of a different sort was ex-Wolverine defensive end Cecil Pryor. Pryor, who made the Big Ten second team on defense, was cut for the second time in the last week. Pryor, the fifth round draft pick of the Green Bay Pack- ers, was dropped by the Pack last week, picked up by the Philadel- phia Eagles, and given the ax again yesterday. All things come and go but, alas, Gridde Picks is not one of them.: Year after year someone makes the suggestion that we abolish this ego mechanism and year after year, some anemic senior editor demands that it stay in. Having little else to do, this year's anemic has decided to start Gridde Pickings a week earlier than normal, thus giving one and all the dubious honor of choosing between Oshkosh and Weber State. Nevertheless, as thousands, nay millions of you have done in the past, you will neatly clip out this box, circle the team you'expect to win, (adding the score in the case of the Stanford-Arkansas game in case of ties) and grudgingly have your picks into the Daily, at 420 Maynard, by midnight Friday, (12:01 a.m. Saturday morning will be accepted only if you are willing to buy us a beer.) As usual, the fearless forecaster who winds up with the best per- centage will win for himself one gloriously prepared Cottage Inn pizza. (As usual, the loser will not win anything for himself except his own gloriously prepared alibi.) As the week wears on and on and on, various guest selectors will make their bid for immortality. Football Coach Bo Schembechler, will be one of them with a couple of biggie surprises popping up every then and now. 1. Stanford at Arkansas 11. Utah State at Kansas State (pick score) 12. Oklahoma State at 2. USC at Alabama Mississippi State 3. Holy Cross at Army 13. Villanova at Maryland 4. California at Oregon 14. Wake Forest at Nebraska 5. Colgate at Navy 15. Oklahoma at 6. Colorado State at Southern Methodist New Mexico State 16. UCLA at Oregon State 7. Duke at Florida 17. North Carolina State at 8. South Carolina at Richmond Georgia Tech 18. Pacific at Texas at El Paso 9. Washington State at Kansas 19. Virginia at Virginia Tech 10. Kentucky at North Carolina 20. Oshkosh at Weber State Gridde Pickings _ i In addition, the athletic depart- ment is exploring the possibility of hosting a professional football exhibition doubleheader at Mich- igan Stadium. A large percentage, of the gate from the doublehead-: er, which could be held as early as: next year, would go to the depart- ment. There is also a "strong possi- bility" that the conference office % will license a Big Ten seal of ap- proval that would be placed on various types of sporting equip- ment, according to Michigan ath- letic director Don Canham, a member of the Big Ten commit- tee on licensing and merchandiz- ing. It has been estimated that the granting of the seal could produce! thousands of dollars for each con-: ference school. MEANWHILE, informed sources *have disclosed that the financial-! ly-troubled Big Ten is giving ser- ious consideration to a proposal that would allow the conference's second place basketball team to attend the National Invitational Tournament in New York, with the team's share of the tourna- ment money to be divided among the ten conference schools. Last year, three schools - re- ported to be Wisconsin, Illinois,! and Northwestern-ran a deficit! in their athletic department oper- ations, even after such outside funds as student fees and alumni contributions were considered. Michigan ran up a deficit of' $114,000 on a total budget of over! $2.5 million last year in its actual operation. However, alumni con-! tributions allowed the department to show a slight profit on the year. Most of the surplus revenue this year will come from increased gate! receipts from football games,1 which should total about $2.3 mil-j lion for home and away games, an increase of more than $300,000 from last year. Another $100,000 is expected from football-related activities-$37,500 for the national! television rights to two Michigan games, and more than $50,000 in! parking concessions. AIDED BY a massive advertis-! ting campaign with a budget dou- ble that of last year, advance home game ticket sales have, shown a significant increase. Of-' ficials expect home attendance to be between 480-500,000 for six games, compared with 428,780 last 4 year. At the same time, three of Michigan's four road games - Washington, Purdue and Ohio State-are sold out, and more! than 50,000 are expected at the Michigan-Wisconsin game. This would make the total road at- S tendance about 260,000, up more! than 50,000 from the attendance at last year's four r'oad games. The teams split all receipts from! football games. On the basis of receipts of $6 per ticket, the total increase in football revenue will be slightly over $600,000, or about 4 $300,000 for each school. Although student tickets are sold at a discount, the revenue from programs and concessions averages out to $6 per paying cus- tomer., Last year, for example, Michigan's share of the total home game was just over $1.3 million, or about $6 for 224,390 attendance. OFFICIALS also expect basket-! ball, which last year ran at a slight deficit, to show a profit this year. The department will again finance a stepped-up advertising and promotion campaign in an effort to sell more tickets to home games. The home school keeps the entire basketball gate. Additional revenue is expected from Michigan's share of the Rainbow Classic in Hawaii, one of the country's wealthiest and most successful tournaments, and the Michigan Invitational, to be held at Crisler Arena Dec. 21-22. NIGHT EDITOR: MORT NOVECK Although the terms of the con- tract for the Knicks-Pistgns ex- hibition have not been disclosed, it is believed that the athletic de- partment will get a large percent- age of the expected sell-out crowd. A profit is also hoped for from the NCAA gymnastics f i n a 1s, which will be held here next spring. The athletic department is, selling season tickets to gymnas- tics meets for the first time this year. Single tickets will also be sold to the NCAA meet. Smaller profits are expected from the sale of Michigan's foot- ball press book, an athletic record book, and subscriptions to a sports newsletter, to be published 20 times a year. Alumni contributions through Michigan booster clubs such as the Victors and the Maize and Blue are also expected to show an increase this year, adding to the overall surplus. The increase in advertising ex- penditures, which thus far has been directed towards promoting football ticket sales, has been used for additional space adver- tising in newspapers, the mailing of thousands of ticket flyers, and Sthe distribution of more than 10,000 youth brochures, detailing group discounts for high school, junior high school and elementary school children. CANHAM SAID last week that licensing of novelties and a con-' ference seal of approval are "very close" to becoming a reality. The committee is tentatively scheduled to meet again next month to con- sider the possibilities. Noting the National Football League has had tremendous suc- cess with similar licensing and merchandizing techniques. Can- ham suggested the possibility of having manufacturers give away Big Ten novelties with their pro- ducts, paying the conference and the school a certain royalty for each item that was distributed. The Big Ten could "never hope, to equal the NFL's dollar volume in this area, which approaches several million dollars annually, he said. But he noted there is a po- tential market area of more than 40 million people around the ten conference schools that could make the idea "highly successful." U-M BARBERS -Associated Press Which way did they go? Major League Standings AMERICAN LEAGUE NATIONAL LEAGUE East East W I. Pct. GB W L Pct. GB Baltimore 90 51 .638 - Pittsburgh 75 66 .532 - New York 81 60 .574 9 New York 74 66 .529 1, Detroit 74 67 .525 16 Chicago 74 67 .525 1 No Virginia, it's not a doubles match. It's righty Dennis Ral- ston (on the right, naturally) defeating lefty Rod Layer (shown on the left running to the right) in an upset yesterday at the U.S.Open Championships in Forrest Hills, N.Y. For those interested the scores were, 7-6, 7-5, 4-6, and 6-3. In other ac- tion, Cliff Richey defeated Man- uel Santana of Spain, Tony Roche took Tom Gorman and Brian Fairlie downed Tito Vas- quez. Fr- Buy Books at Ili Boston Cleveland Washington Minnesota Oakland California Kansas City Milwaukee Chicago 73 68. 67 75 65 75 West 83 56 78 62 76 64 54 86 53 87 49 92 .518 .472 .464 .597 .557 .543 .386 .379 .348 17 23 24' 5? 291> 301 35) St. Louis Philadelphia Montreal Cincinnati Los Angeles San Francisco Atlanta Houston San Diego 67 65 60 f vest 90 ° 77 E 73 69 67 1 53 E 75 76 80 53 62 67 72 87 .472 .461 .429 .629 .554 .521 .489 .479 .379 1 141/2 11 151/ 20 21 1.' 35'>' "We want to be your Barber" Open Daily 8:30-5:30 Dascola DM Barbers formerly Lee's E! Univ. off S. Univ. STUDGNT 100K SQRVICC The Noisiest Place in Town 1215 South University 761-0100 Yesterday's Results Baltimore 6, Detroit 3 Boston 4, Cleveland 3 New York 7, Washington 3 Kansas City 12, California 0 Milwaukee 3, Minnesota 2 Other clubs not scheduled Today's Games Boston at Detroit, night Milwaukee at Kansas City, night I Oakland at Minnesota, twi-night California at Chicago, twi-night Washington at Cleveland, night New York at Baltimore, nightG Kunstler s Cutting!. Yesterday's Results Chicago 10, Pittsburgh 3 New York 10, Montreal 5 St. Louis 6, Philadelphia 3 Atlanta at Los Angeles, inc. Cincinnati at San Francisco, inc. Houston at San Diego, inc. 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