Aspirin maker to appeal ruling

WASHINGTON (AP) - The makers
of Bufferin and Excedrin say they will
fight a federal administrative judge's
order that future advertising state that
their products have not been ,proved
gentler or more effective than plain
aspirin.
.Montgomnery Hyun, an ad--
ministrative law judge for the Federal
Trade Commission, also ordered
Bristol-Myers Co. and its advertising
agencies on Friday to disclose that Buf-
ferin, Excedrin and Excerin PM all
contain aspirin.
THE COMPANY has 30 days to ap-

peal to the full commission, and of-
ficials quickly responded that they will
do so.
In his order, Hyun concluded that
claims that the Bristol-Myers products
are faster, safer or more effective than
aspirin have not been established scien-
tifically.
So he ordered that future advertising
contain statemepts such as "Bufferin
has not been proved to be gentler to the
stomach than aspirin." or "Excedrin
has not been proved more effective
than aspirin."'
BRISTOL-MYERS spokesman Harry
Levine disputed Hyun's finding, noting

that the decision did not say the claims
were untrue, but that they are not
proven.
"Bristol-Myers representations that
Excedrin, Excedrin PM and Bufferin
are superior to other products are
based on clinical and scientific studies
and fully comply" with the FTC's
requirements, Levine said.
He said that in this case, Hyun is ap-
plying a stricter standard for adver-
tising than has been used in the past,
and that this will be challenged before
the commission.
ALTHOUGH HYUN ordered the

disclosures in future advertising, he
declined to order corrective advertising
for claims that the products relieve ten-
sion as well as pain. Such claims have
not been made for more than 10 years,
the administrative law judge noted.
But the order does prohibit Bristol-
Myers from referring to aspirin by any
other name in its advertising and from
stating that physicians recommend
Bufferin more than any other pain
reliever.
Hyun said studies have shown that
doctors recommend generic aspirin
and non-aspirin pain relievers more of-
ten than Bufferin.
Renault,
AMC to
build cars
in Wisc.
DETROIT (AP)-American Motors
Corp. and the French automaker
Renault, partners for 18 months, an-
nounced yesterday that Renault will
provide $150 million in new capital to
AMC so the U.S. automaker can build a
new Renault model in Wisconsin.
Renault will place two represen-
tatives on AMC's board and the two
companies will form joint financing
units, AMC said.
THOSE DIRECTORS will represent
Renault's interest in the company,
which starts with 1.5 million new shares
of common stock purchased by Renault
on Friday at $10 a share for $15
million-about a 5 per cent interest.
The Renault interest may increase to
about 22.5 per cent through conversion
of two debt securities from AMC.
On the New York Stock Exchange
yesterday, AMC's common stock closed
up 37.5 cents to $8.25 apiece.
THE NEW CAR to be built in Wiscon-
sin, whose production had been
foreseen but not nailed down ever since
the original affiliation, will be a front-
wheel drive compact in body styles
''aimed at the heart of the American
market" in the 1983 model year. It will
compete with the "X-body" cars of
General Motors Corp. and the Ford and
Chrysler models scheduled for the 1981
model year.
Engines and transaxles will be
provided by Renault, but other major
components, including body stampings
and production tools, will come from
the United\States, the two companies
said.
It's the first Beal of its kind in the
United States, though Renault assem-
bled AMC's Rambler models overseas
until 1965, and only the second
manufacture of a foreign car in this
country. Volkswagen started produc-
tion of Rabbit models in Pennsylvania
last year.

The Michigan Daily-Saturday, October 13, 1979-Page 3
New in town?
For the latest in news, enter-
tainment, sports . . . you should
subscribe to
Wilerb yArbipan &tod
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St. 1 A.M.-2 A.M. Sun. 3 P.M.-

Daily Photo by DAVID HARRIS
CRAIG SMITH, DIRECTOR of Grantspeople Inc., talks to people attending a seminar at the University last week.
Grantspeople brings together funding agencies and those seeking money for research.
GRANTSPEOPL E ASSISTS INDIVIDUA LS, GROUPS:
Finding funds is firm's forte

By SARA ANSPACH
You've got an idea about how to save
the world, or a small part of it anyway.
gomeone else has a lot of money and a
problem they want solved.
Working to bring these two groups.
together is what Grantspeople Inc. is all
about. The three-year-old non-profit
firm teaches both groups and in-
dividuals all over the country how to
convince federal agencies and private
foundations to fund their ideas, and
helps "grantors" create workable
relationships with "grantees."
'RECEIVING AND giving grants is a
big business. This year the federal
government and private foundations
are expected to give out more than $40
billion.
-To get part of that money a person
has to have a viable, fundable
idea-and he needs to know how to
write a convincing grant proposal, ac-
cording to Grantspeople Director Craig
Smith.
Smith held a three-day workshop on
prbposal writing skills at the University
last week. Sponsored by the Univer-
sity's extension service, the workshop
taught participants how to locate fun-
ding sources and how to prepare a
grant proposal.
MOST OF THE 17 people who paid
$150 each to attend the workshop
arrived with some idea for a project.
Most did not come as individuals, but as
representatives of institutions such as
the University's English Language In-
stitute, or community service agencies.
Project ideas range from setting up a

data bank with information for special
education teachers to teaching the han-
dicapped to swin.
The most fundable proposals are
what Smith calls "missing link"
proposals-projects which incorporate
and connect services already being per-
formed. The proposals most likely to be
accepted are original and compliment
other existing projects, Smith said.
SOLAR POWER and energy conser-
vation projects a'e relatively easy to
obtain funds for right now, he noted.
People are often embarrassed to be in
the grant-seeking business, Smith said,
because of a "sneaky, illegitimate"
reputation often associated with grants.
"In most situations, the employer
designs the work of the employee," he
explained. "In the fundor-grantee
relationship, however, "the employer
designs 50 per cent of the work and the
gantee designs 50 per cent." This turn-
about makes some people suspicious
about the whole relationship, Smith
said.
To Smith, however, the grant's
economy system is as American as ap-
ple pie. Grants are a way of implemen-
ting public, policy, he said, that
distributes available money broadly at
a grass roots level.
There is a lot of room for im-
provement in the grants system, Smith
said. Not only are funds often misused,
he said, but many times no one in the
government bureaucracies which fund
projects will take the responsibility at
the grantors end. When bureaucratic
values are placed on the system, in-

novation is stifled and "nobody can
take any risks," said Smith.,
So Grantspeople also offers
workshops for federal agencies that
administer grants. By presenting case
histories of mutually beneficial
relationship between grantors and
grantees, Grantspeople hopes to teach.
agency personnel how to establish their
own workable partnerships.
The first recorded passenger flight in.
Canada of a heavier-than-air machine
was made in 1907. The flight was made
in Alexander Graham Bell's
tetrahedral kite, Cygnet, by Lt. Thomas
Self ridge of the U.S. Army.

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FILMS
Mediatrics-Superman, 7,9:30 p.m., Natural Sci. Aud.
Cinema Guild-The Harder They Come, 7, 9:05 p.m., Old Arch. Aud.
Cinema II - Fearless Vampire Killers, 7, 9 p.m., Aud. A, Angell.
Ann Arbor Film Co-op-Short Eyes, 7, 9p.m., Aud.;3, MLB.
PERFORMANCES
Video and Dance-Doris Chase & Gay Delanghe, 8 p.m., Dance Bldg.
Office of Major Events-The Eagles, 8 p.m., Crisler Arena.
SPEAKERS
Institute of Continuing Legal Education-Prof. Frank Kennedy,
"Bankruptcy-Secured Creditors under the New Bankruptcy Code", 9 a.m.-
noon, 116 Hutchins Hall.
MISCELLANEOUS
Univ. Activities Center- Mich. Union, 75th birthday party, 8 p.m., Mich.
Union.

Come Celebrate The
Union's 75th Birthday
AND The World Series


In the University Club of
the Michigan Union--
October 10, 11, 12, 13 and
then next week tooll
"See the Pirates and the
Orioles battle to the thrill
of victory and the agony of
defeat."
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Pakettes with
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CELEBRATION
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Coupon with purchase.
We're competitive.
In fact, we'll match any deal or refund your money.


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