r pr 'F 'YO U EE NS f{MPE1CLLi.DAJL5'(' Ai number postponed Muhammad Ali's scheduled tour of Ann Arbor and Ypsilanti has been postpned indefinitely. The self-proclaimed "greatest fighter of all time" was scheduled to make several local appearances this weekend to raise money for the People's Choice Multi-purpose Center in Ypsilanti, but a spokesperson for the center said the visit will be postponed until further notice. The reason for the delay was not disclosed. 'Included in the scheduled tour was a short speech by Ali during halftime of the Michigan-Notre Dame game and a boxing exhibition with county sheriff Tom Minick. Your number is up In an effort to 'get to know the students,' professors often ask students to volunteer some personal information during the first few days of classes. But when Ass't. Prof. Thomas Toon instructed each student in English 280 to add up the digits of his or her social security number, there were more than a few raised eyebrows. Toon instructed all those with a total of 46 to stand up, and then proceeded to hand out free copies of. some of the course's required books. When the 46s were exhausted, he repeated the process with the 45s and 47s. It seems Toon asked the publishers for some desk copies and they sent him too many. Who says you can't coflect bebefits from Social Security before you're 65? We're number one! The Associated Press reported Monday that the board of trustees at the University of Tennessee has awarded a $5.6 million contract to the Rentenbach Engineering co. of Knoxville to add an 18,500 seat addition to the university's Neyland Stadium, making it the second largtest collegiate arena in the nation. "But who's first?" you might ask. Well, it just happens that the largest collegiate arena in the nation is our own Michigan Stadium, with a seating capacity of 101,701. When the addition is complete, Neyland will hold over 90,000 spectators, making it just larger than Stanford's stadium, which seats 86,352, and Ohio State's, which can accommodate 81,000. Now you know. More numbers than they know what to do with.. .. The football season is only a week old, but some far sighted (and op- timistic) fans are already thinking about making plans to go to the Rose Bowl. If you are, it just might interest you to know that Air California has the highest bumping rate of any domestic airline in the nation. According to figures released on Tuesday by the Civil Aeronautics Board (CAB), last June Air California bumped 28.33 per- sons per 10,000. Continental, Altair, and Northwest were the next -_highest with 2096, 20.04, and 17.12 passengers bumped per 10,000 respectively. If you're more interested in getting a seat than in where you go, you might try Wright, Trans International, or Air Wisconsin airlines - according to CAB reports, they did not bump any passengers during June. t Happenings FILMS Ann Arbor Film Coop-Knife in the Water, 7 p.m. only, Cries and Whispers, 8:40 p.m. only, Cul-De-Sac, 9 p.m. only, all in Angell, Aud.GA. Cinema Guild-Iphigenia, 7, 9:30 p.m., Old Arch. Aud. SPEAKERS Dept. of Chemical Engineering presents Prof. Brice Carahan, "An Introduction to Digital Computers and Computing Languages," 7:30 p.m., Nat. Sci. Aud.' West Michigan Environmental Action Council presents Ken Sikkema, "Wetlands and Privacy," noon, 250 Hutchins Hall. MEETINGS Stilyagi Air Corps (U-M Science Fiction Society)-Introduction to Science Fiction Fandom, 8 p.m., Conference Room 4, Michigan Union. Communications for Women-Meeting for all University women, noon, LSA, Room 2549. Students International Meditation Society-Introduction, "Trans- cendental Meditation and TM Sidhi Programs," noon, 8 p.m., 4315 Michigan Union. MISCELLANEOUS Auditions-Theatre Department auditions for Chekhov's The Bear, 4 to 6 p.m., Frieze Building, Room 2518. Bridge-Ain Arbor Bridge Club, 7:30 p.m., First Unitarian Chur- ch, at Berkshire and Washtenaw. WCBN-People, Places, and Issues presents "The University and Divestment," Host: John Walters, Guests: Anne Fullerton, State Ad- visory Committee on Financial Affairs and Jemadare Kamara, Washtenaw County Coalition Against Apartheid. Open House-University Activities Center (UAC) will offer an Open House for potential members, 2 to 5 p.m., today and Friday, and 2 to 5 p.m. and 7 to 10 p.m. Thursday, UAC offices, 2105 Michigan Union. Rally-Potluck rally for the Oct. 7 March Against Hunger, spon- sored by the Interfaith Council for Peace, 6:30 p.m., First Baptist Church on Huron. fl fhz, r iriJr0 The Michigan Daily-Wednesday, September 12, 1979-Page 3 STARS MA Y BE HELD RESPONSIBLE FTC LOS ANGELES (AP) - TV tonight, and chances ar big name performers plethora of products rangin and cameras to dogfood an ts. Commercials mean big wide exposure for stars ti men. BUT THE Federal T mission, noting a virtuals celebrities into the ad scrutinizing the ethical si high priced endorsements. "We recognize that cele sers are paid tremendous money, for which consu ultimately footing the bill, attorney Mark Heller. "T4 they are truthful, these er are very valuable. But to they convey deceptive clair more harmful." In recent months, the FT( in on commercials by two men-singer Pat Boone astronaut Gordon Cooper. BOTH CASES, settle litigation, were seen as war to stars who endorse prodt investigating manufacturer The Boone case, which waves through the- advi dustry, was hailed by the F dustry, was hailed by the landmrk-the first time a product he touted. In agreement, Boone agree( $5,000 share of manufacti to consumers who pur product Acne Statin. Boone had appeared w daughters in a commerci the preparation was mo than other acne treatment said the claims for Acne S sold for $10 a bottle, wer tiated by scientific tests. NEITHER BOONE nor I would comment on the ca lawyer had said earlier shocked by the FTC action doctor who invented th assured him of its value. That, said FTC offici< enough. They want stars t order independent scier before promoting such Albert Kramer,Pdireci FTC's Consumer Protecti, said the Boone case "sta principle that an endorser the claims made about the product before the first goes on the air or appears risk FTC action." BUT IN Hollywood, wher get six figure contracts for sements, there is no panic. "That Pat Boone thing watching Turn on the usual situation," says Sandra Josep re you'll see president of the Wormser,, Helfand pitching a Joseph agency, which sets up lucrati ig from cars celebrity commercial deals. id deodoran- "I wouldn't let any of my celebr clients advertise a pimple cream money and Joseph says disdainfully. "Just as urned pitch- wouldn't let them do a tampon co mercial. rade Com- "I'VE HAD 40 calls for one of my st stampede of clients to promote a feminine hygie market, is product," she says. "I've turned dov de of those every one of them. I don't want r clients to be identified by those prodi brity endor- ts." amounts of "In addition, she notes there are l mers are potential legal problems with says FTC "classy" well-known product. o the extent "Most of my celebrity clients are on ndorsements interested in very classy kinds of cor the extent mericals - the kind Polaroid does ms, they are says Ms. Joseph. One of the stars s represents is Mariette Hartley, who C has moved on the Polaroid spots with James Ga well known ner. and former ed without RIGHT AFTER news of the Boo ning signals case broke, Joseph concedes, son ning without stars were scared away. "But then th ucts , saw Polaroid bringing in people like I sent claimshock Ullman . . . That's classy. As a rest etisng shn there are people coming into comm ert sin in- cials now who never cared before." eTC as a Celebrities are being carefu y e ebrita however. a consent One of my clients was approached a onsent abe spokeswoman for a charity's ar urer to pay arefunds smoking campaign," Ms. Joseph I chased s calls. ''The problem is she smokes.V chased the turned it down. ith his four "WE REALIZE that as soon as ial claiming put a celebrity on as spokesman for tre effective eFC product, that's an endorsement .. ts. The FTC want it to be something they know a ~tatin, which like "Jh e unsubstan- , Jospeh says. "Any intelligent agent who is not ju his attorney blinded by money isn't going to put se, but the client into something like a pimp usebutthe cream commercial." In fact, it is ju Boone was such medicinal and scientifically bas because the products that are the FTC's focus. he product "The typical endorsements on ,' als, is not from soda pop to floor wax, are not o srsnlly concern to us," says Heller. "Wh Spersonally we're talking about are technical are atific tests - medicine, engineering, and scienti a product. matters which require expertise." on Bureau, THUS, THE FTC filed complain nds for the against the manufacturer and adve must verify tiser of an alleged mileage-increasi e advertised car device, the GR Valve. The TV pit commercial man was ex-astronaut Cooper, and I in print, or FTC said he was falsely presented as e celebrities expert in automotive engineering. such endor There was no financial penalty, but an agreement reached in July, Coop was not a agreed to investigate more carefu any product he endorses. The ads hai celebrity ph, been dropped by Admarketing Inc., the & company which sold them to TV. iv In a strictly legal sense, attorneys differ on whether the FTC could win a ity court case against a celebrity endorser. ," I "It could be argued that if the public m- knows the endorser is a famous actor who is being paid to say these things, ar they would not accept his statements as me those of an expert," says Beverly Hills TV ads attorney Warren Deutsch. "But if the celebrity says, 'I personally guarantee this product,' that could create liability. It's really an untested area." The FTC's Heller cites a related legal contract as support for the FTC position. In the 1969 decision, the California Supreme Court held that Good Housekeeping Magazine could be liable for a product endorsed with its seal of approval. Michael Cacoyannis' 1977 IPHIGENI.A Based on Euripides' tragedy "Iphigenia in Auglis,' this Greek film presents one of the most striking tales from the Trojan War-the sacrifice of Agamem- none's daughter and the revenge of his wife, Clytemnestra. With IRENE PAPAS and TATIANA PAPAMOSKOU. Music by Mikos Theodorskis. Thurs: BIRTH OF A NATION CINEMA GUILD TONIGHT AT 7:00 a 4:30 OLD ARCH AUD $1t.50 I .1 Come Celebrate Briarwood Movies' First Rocky Horror Anniversary This Friday and Saturday WITH SHOWS AT 12:00 MIDNIGHT AND 2:00 AMI THAT'S RIGHT 2:00 AM (after the bars close!) R }No P layinatBtefedT ars LIVE at the SECOND CHANCE MITCH RYDER with special guest "TIGHT" Monday, September 17 Advance tickets at the Second Chance, Schoolkids Records, and Wherehouse Records in Ypsi. $4.50-limited number available. U=M MUSEUM OF ART OPEN HOUSE FRIDAY, SEPTEMBER 14-4-6 P.M. -Three special exhibitions: Image and Life: 50,000 Years of Japanese Prehistory -The Inuit (Eskimo) Print -Inuit Sculpture - Exhibition-related films - Live Japanese music - Light refreshments FREE AND OPEN TO ALL I WEDNESDAY IS "BARGAIN DAY" $1.50 UNTIL 5:30 I MATINEES DAILY AT MONDAY NIGHT IS 3"GUEST NIGHT" STATE 1-2-3-4AdultAdmitted Doors Open 12-45 P.M Fot$3.00 State 1.2*31m 231 S. State* 662-6264 -ANN ARBOR 1:05-4:05-7:05-9:35 A kong ume ago in a galxy far far away (Upper Level) ____ (PG) Fie T T m 1 Dolby Stereo 1:15-4:15-7:20-9:55 1214'S.U ' 668-6416-ANN ARBOR Mon.-Tue.-Thur.-Fri. 8 P.M. BEST PICTURE O ERT IWINNER Wed. 51:30 4.4 DE NIROACADEMY 8:00 AWARD I /l Wavsy~idp 30 2 0 ~hna 434-1782 -YPSILANTI Fri.-Mon.-Tue.-Thur. GREASE-7:00 I S f FEVER-9:00 / ~ is the word ...Catch it SAT.-SUN.-WED.-GREASE 1:00-5:00-9:10 FEVER 3:00-7:00 a