j~ Ai P it~au lt auI1 MICHIGANENSIAN .records campus life for cherished memories of student days. generation ... publishes works of many media, from music to literature. DIRECTORY gargoyle ... finding no sacred cows, satirizes the University and the world. . covers University community news and interprets its meaning. ... is an easy guide for locating the address and phone of any student. PUBLICATIONS SECTION Seventy-Three Years of Editorial Freedom ii PUBLICATIONS SECTION c+IX I'A rI r SIX PA VOL. LXXIV, No. 1 ANN ARBOR, MICHIGAN, TUESDAY, AUGUST 27, 1963 << # h i II. Student Pub Business Staff Aids Paper I I c tions 0 ict ampu By STEVEN HALLER The unique position that The Daily enjoys as one of the few col- lege newspapers not controlled by the administration is the major' benefit which the Daily business staff provides to the paper and to the campus; for The Daily stays ediorially free as long as it is ANDREW CRAWFORD business manager i ?. ress ree The Daily enjoys the advantage o com plete financial independ- ence from the University. as '73 years of Daily and Michiganensian profits have built up assets of more than $415,000. It operates completely from ad- vertising and subscription in- comes This lack of necessary f I- nancial support from- the Univer- sity enables The Daily editorial and business staffs to have rela- tively wide freedom to experiment with new ideas, Business Man- ager Andrew Crawford, '64E, ex- plained recently. The Board in Control of Stu- dent Publication o wns al Dal uses most of its space and equip- ment, valued at more than $200,- 000. This includes the printing sho with its five linotype ma- cines, two monotype machines, a ludlow hand-set headline ma- chine and a 12-page press. This equipment makes The* Daily one of the best equipped papers of its size in the world, he noted. The busines staff controls most of the paer's finances. It raises 000 inhe192-3school yer f Fifty-thousand dollars come from snhierintion sales. $90.000 from solvent, and it is through the ef- forts of the business staff that the Daily remains solvent. As a member of the Daily busi- ness staff, you will find a pleasant home. away from the quad or-the dorm between the walls of the lovable old building at 420 May- nard. You will gain knowledge of many skills known only Lo a pre- cious few, such as proofreading, laying out newspaper pages, form- ulating display advertising, and inserting free personal classified- ads., Under the newly devised for- malized training program, you will oin the staff as a trainee in any one of the following departments: layout and proofreading, display accounts, subscription accounts, circulation, national advertising, classified advertising, display ad- vertising and promotions. Judging on how competently you grasp the fundamentals of .i department, you may spend at least one month in each division to gain a working knowledge of each one. Check for Typos As a ,member of the layout and proofreading department, you will be responsible for arranging the ads into the pages, as well as making sure that no typographical errors find their way into the ads in the morning paper. Laying out the page takes creative ingenuity; catching the typos requires only that the person be sadistic enough to relish correcting other people's errors. The display accounts depart- ment handles the financial aspects of display advertising, including checking ads that ran, billing, and contacting local merchants. In getting to know the merchants personally, members of the busi- ness staff have the opportunity to give the Ann Arbor community a better impression of students. Working with subscription ac- counts, you handle the financial aspects of circulation. Most of the work is done the first few weeks of the semester, but stu-' dents are still needed for billing and crediting during the rest of, the term. Unenviable Task The circulation departmen, has the unenviable task of making sure that almost 7000 Dailies get to their appointed destinations. Stu- dents who begin their training period in this area should plan to have their afternoons free and to spend the first few weeks of the EDITORIAL PAGE: semester in particular on the tele- phone. If you prefer national advertis- ing, you will experience indirect See DAILY, Page 4 Snap Poto For Dail Photographers are an integral part of The Daily staff. With an increased emphasis on photographs in The Daily, the photographer will be playing an increasingly important role in its operation. Most "art"-as pictures are called in journalistic lingo- will be taken by staff photograph- 'ers. The photographer will shoot a wide variety of pictures. These range from single-column, head- and-shoulder shots of lecturers, to action-packed sports and disaster scenes. Two Shifts A photographer works one or two afternoon or evening shifts a week. He gets his assignment about 3:30 p.m., if he works aft- ernoons, or 7 p.m., if he works evenings, then journeys to various parts of campus to take the pic- ture., An hour or so later, he re- turns with the film and the dark- room technician develops the pic- tures the night editor or assistant night editor chooses to run. Photographers get paid for the; pictures they take. They have a choice of three payment plans. Either they receive 65 cents for each picture used, or 45 cents for the first picture assigned, used or, not, and 65 cents for the second. picture printed; or 65 cents for each photography assignment. , The Daily has equipment for use by photographers. It owns a, 35 mm Cannon camera and strobe for lighting. Many photographers use it rather than their own equip- ment. The Daily will supply it to any interested photographer who wants to work on the staff, but does not have his own camera. AP Circulation As The .Daily is a member of, the Associated Press, pictures : taken' by staff photographers may be supplied to it. These special in- terest photographs may be circu- lated by wirephoto across the state, nation or world. Usually, the; AP will pay a small commission for the picture. Daily Reporters Staff Join To Practice Journalisn Extend Education, Make Friends By KENNETH WINTER Every September, a diverse collection of students from a walks of campus life gathers at the Student Publicatior Bldg-the people who will put out the new year's Michiga Daily. They have come for many reasons. Some - though a surprisingly small percentage - a future journalists, seeking practical experience in the new paper field. Most veterans of this route assert that the Daily experience was.far more valuable to their careers tha the best classroom instruction. Others come in search of a meaningful activity, seeki to understand and participate in University life beyond t narrow path between dormi-" Y .. . ...>___ } tory and lecture hall. Still others are looking for a "home," a place where they will =have identity as individuals, where ,.: they can find friendships and se curity on an often impersonal campus. ; ,' Contributors All ,1.1. , , ,. -Daily--James Keson NERVE-CENTER-The city room is the heart of The Daily. In it the paper is put out each night at the night desk. The sports staff also functions here. During the day, the business staff collects its classified advertisements and makes .up its display ads. The Daily library and the Board in Control of Student Publications office are also located within its confines.. DIFFERENT FORMAT: Info rmal 'nsian Pictures ~U By CARL COHEN The new kind of Michiganensian presented in 1963 was a tremen- dous success, and editor Ronald Kramer, '64, promises that "we in- tend to enlarge following the same format for this year. "Last year's 'Ensian was differ- ent from previous issues in sev- eral important ways. It' was less formal, more unified, smaller and completely editorialized. "The formality of a yearbook can be seen in its posed group pic- tures, which will again be com- pletely omitted from the 'Ensian this year. "We will try to capture what the University is, rather than who it is," explained Kramer. 'Unified B6ok' "We will again strive for a uni- fied book by eliminating distinct separations between sections," Kramer said. The latest edition of the 'Ensian had one general divi- sion leading into the next. For example, the last page of the arts section was a picture of the band in formation at a football game, which naturally led into the sports section which followed. j"We will continue this .kind of organization," he promised, "how- ever, we will try to expand it somewhat." The 1964 'Ensian will be 224 pages, or 48 more than the previous one. "This will allow more depth coverages where needed, such as in the living section, while still permitting easier deadlines and time to retake pictures and rewrite copy. "The completely editorialized style will be retained," Kramer ex- plained. "This adds to the infor- mality." Basic Elements The informal format merges the basic elements of the yearbook into a continuous whole. The first in color is the photographic sum- mary of the University.-Its pic- tures run the whole gamut of campus life from traditional scenes to scientific laboratories. It in- cludes sports and living unit shots. The second deals with the aca- demic units of the University. In the past, formal pictures pre- dominated, but last year and this, the section has been replaced with more candid shots, designed to more deeply reflect the unit. The living unit section. the third element, has been largely replaced with generalized infor- mal .pictures. Trhe stock group shots of quadrangie and dormi- tor * houses and of affiliate Groups Because of the radically differ- ent format of last year, only 2500 copies were printed, but they were all sold. "The 'Ensian was a com- plete financial success," he said. This year, however, they will only order 100 additional copies, pend- ing the anticipated increased de- mand. One of the reasons that the Michiganensian has traditionally been a quality yearbook is the photography, Kramer asserted. Most of the photographs in last1 year's book were done by Richard McLeary, '63, first prize winner in the Michigan Union's Creative Arts Festival. Several photographs by Edward Langs, '65L, appearing in the 1963 'Ensian, also won prizes. 'Ensian Staff Work on the 'Ensian goes on on the first floor of the Student Publications Building. The senior staff, appointed by the Board in Control of Student Publications for 1964 are, besides Kramer, Robert Shenkin, '64, business manager; Diane Pierson, '64, layout editor; Mort Weldy, '65, copy editor; and Carol Pantalone, '64, personnel manager. Many positions are open on the 'Ensian staff. Working on the yearbook, a student gets a broader scope of .campus life, and also comes in contact with important But they (or so the editors like to think) remain because of the opportunity to make a suibstantial contribution to the nation's top college newspaper. Daily staffers continually assert that their paper is indeed the lead- er in its field-and the record bears out their boast. Once tagged "the New York Times of college newspapers" by the Collegiate PressaService, The Daily has walked off with top honors in every college-press competition it has entered, and has won many awards in competition with pro- fessional papers of-its size. The Daily's 7000 subscribers' receive their paper early in the morning, six days a week, through- out the regular school year. Educational Slant As a University newspaper, The Daily stresses campus news and looks for the University slant in dealing with state and national events. But in addition, its nation- al Associated Press teletype pro- vides The Daily with the top state, national and world news-and Thee Daily's 2 a.m. deadline, latest in the state, enables it to scoop the bigger papers on many late-break- ing stories. In both AP and local news, The Daily attempts to fill its news pages with the important and sig- nificant rather than the passing and sensational. Thus Laos and the Regents take precedence over Jackie.'Kennedy and campus dances, while plane crashes and sex crimes are confined to the RONALD WILTON .editor T rainees The Daily editorial, business sports and photography staff are entirely staffed by studen volunteers who cooperate it putting out the paper six day a week. Thekeditorial staff offers sta dents- an opportunity to keel up with University, local, na tional and international affairs Trainees participate in. stor; writing as well as workin shifts on night desk while th actual paper is being producec The Daily business staff give invaluable practical experiene which will give advertising an business experience.Staff mem hers themselves solicit all ad versiting and manage account; f-or Daiy operations. Students at all levels are en couraged to try out for then Reviewers Pass Judgement on Area Art i. The editorial page of The Daily { .,.. ... __ . , ,_.u__ __r....s...