SUNDAY, 21 MARCH 1965

, :

PAGE SEVEN


) SUNJiAY, 21 MARCH 1965 T!H~ MICHIGAN BAHJY PAGE SEVEN

Madras ,Stll
Runs Strong,.
By JOYCE WNSO
Clothing manufa,,cturershav
invested thousands of dollrs an
months of research to develo
fabrics that are wrinkSe'proof,
shrink-resistant, color -fast, and
easy to iron.
Yet 50% of thespigfbi
stocked by Ann Arbor inchnt
holds its wrinkle, shrinks,.sgur
anteed to bleed, and successfully
resists the influence of an ironE;.
Not to mention that the fbrcis'
advertised ascotingm y
imperfections in the eve n
must be washed separiatelyan by
hand,
Why?
Why then do coeds insis4t ,tha
their blouses, skirts, parka,iralin-
coats, sneakers, watchba<nd~, bet
scarves, pocketbooks,shran
headbands be made of Idia
4Madras? Why will they buyMad
ras bathing suits knowig ha
wherever they swim, a tral o
plaid will not be farbeid
Why? Because it's "cool," cii,
because it's "cool."
On each Madras garment sold
is a tag admitting "The Madrasj
Story:"
"Authentic India Maidras is
completely handwoven from yarnsi
dyed with native vegetale color
ings. The imperfections found in
this exotic fabric give it the char -
acter and texture interest which
is so desirable. "Yarns whichar
used bleed and blend together---."'
Ironic
It is ironic that the verysel
ing features of Madras are ti
same features that other manu-
facturers try to exclude frointhei.
fabrics. And it is ironic that the
coed would rather spend $7 on a
blouse that will look five yer rs old'
the second time she wears i.4tthan
$5 on a cotton blend blousei thati
will always look new.
. Saleswomen say they ar' .: I
ing more Madras this sp'rngtha
ever before.
Popuar
"I don't know why Mad:rais is so
popular," one salesw-oma.n saidl
happily, "but I'll sell thei coedsk
whatever they want."
No, the Madras Craze is not d-'
ing, nor is it slowly blc-,edin: aa..
No one knows just why, buf tt Mad-
ras is In for Spring.

SGIISTfi I)ELEGANCEisbaknt
be a tel acy dess r aIong secive hesh
theireandgnhiteiere to stay.

I '~ 'if ix red w hfhcr it
I I ft all occasions,

"i
r_' :.

I. i rn'~a~p n ndthe for-
on n fllswig.For-
''C r'n hoir~i rethe fril-

'K i 1
uP _:
k l N
4N' ~
12

o w lex'antand+
s ~ tI'n' st~es a

j w thout 1K
II
they an

_._.. _..... _.. . .._. ..I
Our oct opular
DrithIport
/ {' ' A
5Li {i?
jNGNV
71f4
Notin pfss +mr hn h a
\ 1or tomr npu vr e hp
WE ) mnt ft S ol akt.Itjs ost
proe hatnohin x IB' ' utaindesgnan
authnt1 ¢ris talrgIthsheognabuo-
padtalkntlndclaaacinreet-
n edykebak timzp fon ndkite:cfshn
S'~bit,\itrrltl t, co bdcttnppi
Comngpletse F orm tal h a
upastlHot ni90t-eol:30,Mn.ain-free.vti- 3

The matchless' world of
the "Saffei and Bush" man

c the fashion
'r) 'slanl in-
I IIen1t IC) 1111
( ~N' 5 ~7)i7tiflt-
in I fo"nia
.2 Ct)~ " ler
I PLak lox
'I his I' JpN


_ .mr- -_.. u.__ . . __. :W-v:..: _ _._.._.. .._._..___ 1

;f

1 .1 a~l 'S-i 211
x.~ I,. O t~i 'ih

T

Color rex
t. I ~ P 1 Oiih2('1' are I he classics, 17
.1 1 , Pt, tIny are A- bern jnVo(
1.2 11 ~'-~ '7)Cd for greater number (5
Il'd'lIi'f and sitting. The pale pxnk I

N I~ii aso5

/
N N
_ . .


A.
N ~
NN~I
N 'A .71'
1 /

NN~~ . . JAKLI

3. CAPPS
The Greatest Natural
Shoulder. in America

SWIMMING in a seaofststecut1oo inbtigsis _______

, N'

k I
71 *VICE I
-- II
NO 3711349
VJ~.'N NN.N~NNN


m r- -r r rr~ r r r r r rrw r r r r r-'- r r r 'y r r..._._......... r-rr r .

Sport Coals

...$42.50 to $110.00
.$25-951to $69.50

II

I'
a'0
.NJ



/
a^ '-

C
If
S tptC t
hj- $99
k"

Neight sp'ort
hormn 'ac;
:arde _ fe

..
W!LD\.J .

2"'
ix
F;
'N'-'''

Shirts, ,Shoes and
a perfect selection
t of traditional mn's
f urnishingst

N 'A

<'NI

i r


In

i



_ i i i