SUNDAY, 21 MARCH 1965

, :

PAGE SEVEN


) SUNJiAY, 21 MARCH 1965 T!H~ MICHIGAN BAHJY PAGE SEVEN

Madras ,Stll
Runs Strong,.
By JOYCE WNSO
Clothing manufa,,cturershav
invested thousands of dollrs an
months of research to develo
fabrics that are wrinkSe'proof,
shrink-resistant, color -fast, and
easy to iron.
Yet 50% of thespigfbi
stocked by Ann Arbor inchnt
holds its wrinkle, shrinks,.sgur
anteed to bleed, and successfully
resists the influence of an ironE;.
Not to mention that the fbrcis'
advertised ascotingm y
imperfections in the eve n
must be washed separiatelyan by
hand,
Why?
Why then do coeds insis4t ,tha
their blouses, skirts, parka,iralin-
coats, sneakers, watchba<nd~, bet
scarves, pocketbooks,shran
headbands be made of Idia
4Madras? Why will they buyMad
ras bathing suits knowig ha
wherever they swim, a tral o
plaid will not be farbeid
Why? Because it's "cool," cii,
because it's "cool."
On each Madras garment sold
is a tag admitting "The Madrasj
Story:"
"Authentic India Maidras is
completely handwoven from yarnsi
dyed with native vegetale color
ings. The imperfections found in
this exotic fabric give it the char -
acter and texture interest which
is so desirable. "Yarns whichar
used bleed and blend together---."'
Ironic
It is ironic that the verysel
ing features of Madras are ti
same features that other manu-
facturers try to exclude frointhei.
fabrics. And it is ironic that the
coed would rather spend $7 on a
blouse that will look five yer rs old'
the second time she wears i.4tthan
$5 on a cotton blend blousei thati
will always look new.
. Saleswomen say they ar' .: I
ing more Madras this sp'rngtha
ever before.
Popuar
"I don't know why Mad:rais is so
popular," one salesw-oma.n saidl
happily, "but I'll sell thei coedsk
whatever they want."
No, the Madras Craze is not d-'
ing, nor is it slowly blc-,edin: aa..
No one knows just why, buf tt Mad-
ras is In for Spring.

SGIISTfi I)ELEGANCEisbaknt
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theireandgnhiteiere to stay.

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