THE MICHIGAN DAILY
TUESDAY,
THE MICHIGAN DAILY TUESDAY.
?OF. KARL ZEISLER:
Views Small Town Papers
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WCBN:
'U' Radio Broadcasters
Reach Residence Halls
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By BARBARA PASH
There are three types of small-
town newspapers, all of which are
"frontiers of the press," Prof. Karl
Zeisler of the journalism depart-
ment said yesterday.
One type of newspaper is the
"shopper." This publication con-
tains only advertising, usually of
local merchants although it may
carry national advertisers. It is
distributed free to everyone in the
area.
"The shopper is a recent devel-
opment which springs up in sub-
urban areas. It is in an evolution-j
ary stage because if the suburban
area grows into a viable commun-
ity, the shopper may become a
newspaper," he explained.
The suburban newspapers are
a second type of paper. These!
emerge in areas which have grown
and matured economically. Local
news concerning the nearby met-
ropolitan area must appear be-
cause its subscribers work, in the
city.
"The -suburban newspaper deals
with organizational affairs rather
than personal notices. Thus it is
less intimate than the small-town
paper,", Prof. Zeisler continued.
A third type of newspaper is the
local weekly or small daily. These
are concerned primarily with the
local area, not national or inter-
national events. It is this type
which is considered the tradition-
al, conservative small-town news-
paper.
"All three papers are growing
in number and circulation. There
are approximately 9,000 weekly
and 1,750 daily papers in the
United States. The estimated cir-
culation of the weeklies is 20 mil-
lion," he noted.
The weekly paper is likely to be
kept in the house until the next
edition arrives, thus making it a
better advertising medium. How-
ever, the advantage of the local
or suburban newspapers is the
kind of information they publish.
They print news which is more
meaningful and personal to their
readers than that which a metro-
politan paper is likely to publish.
Vital Role
Local newspapers play a vital
role in the rural and small-town
economies. "A community doesn't
get the maximum advantages of
its economy unless it has a means
of communication. When a town
becomes too small to support a
newspaper, this means it is almost
too small to be a community,"
Prof. Zeisler declared.
Without a means of communi-
cation in which to advertise, mer-
chants are unable to attract cus-
tomers. The town then begins to
die as its economy languishes.
Prof. Zeisler noted that this has
happened in northern Michigan,
where many towns first began as
lumber centers.
Towns Fade
"So many of these towns began
to fade away. In some, a neigh-
boring newspaper would establish
a branch paper in the dying town.
Sometimes this would enable the
town to survive because the mer-
chants would have an opportunity
to advertise and this would bring
trade into the town," he said.
The growth of local newspapers
sychologist
Co Keynote
(oiee Forum
Dr. William Paul Livant, psy-
chologist for the Mental Health
Research Institute, will keynote
the Voice Forum on American So-
ciety at 8 tonight in the multi-
purpose room of the Undergradu-
ate Library.
Dr. Livant's address, "Beyond
Liberalism," will examine the dif-
ferences between liberal and radi-
cal approaches to current social
and political issues. -Tonight's ad-
dress is the first of nine forum
programs on American society
and future discussions are planned
for foreign policy, the arms race;
labor, universities and the church-
es as potential agents for social
change; the economy, politics and
political realignment and a final
program entitled "Toward a New
PROF. KARL ZEISLER
... journalistic frontiers
emphasizes the expanding Ameri-
can economy as a whole and the
great mobility of the population
from cities to suburbs. Each year
approximately one million acres
of land are taken out of cultiva-
tion for building roads, towns and
suburbs, Prof. Zeisler explained.
. However, although there are
quite a few outstanding small-
town newspapers, generally the
quality is low. "We must take into
account that most of the three
types mentioned are monopolies
and so there is neither competition
nor incentive to raise the quality,"
he continued.
But, Prof. Zeisler noted, if a
publisher sets high standards, he
can make his newspaper live up to
them.
I, G IQC Offer
Fraternity Talks
Interfraternity Council and In-
terquadrangle Council will present
an informal discussion program
before men's rush starts in order
to give quadrangle residents a bet-
ter understanding of the frater-
nity system. These discussions are
a supplement to the Mass Rush
meeting on Feb. 6, in the Michigan
Union Ballroom. Men's Rush be-
gins on Feb. 10.
V
By KATHERINE PAYANT
WCBN, the campus radio sta-
tion, is owned and operated by
students of the University.
Operating on closed circuits, it
broadcasts to all the undergradu-
ate residence halls except one. It
is also available to fraternities and
sororities. "One of our main goals
is to install WCBN in all the fra-
ternities and sororities and thus
reach more students," Chairman
of the Board Robert Price said re-
cently.
WCBN has a varied program
schedule, ranging from rock and
roll and jazz to classical music. It
covers sporting events and also
gives national, state, local, and
campus news. "Due to a shake-up
in our news department last sum-
mer, we have extended our news
coverage greatly," said News Edi-
tor Harry Doerr.
In addition to having its own
news staff to cover local events,
WCBN is a member of United
Press International. The station is
also affiliated with the Columbia
Broadcasting System and the Na-
tional Broadcasting Company ra-
dio networks and with several ra-
dio stations in the area. All these
sources are used to bring news to
the University students.
No Policy
WCBN has no editorial policy
but on "Headlines and Bylines,"
an editorial program, commenta-
tors often give their own views
and opinions of the news of the,
day.
As a public service, WCBN
broadcasts tapes from the United'
Nations. It also gives live coverage
to Student Government Council
count nights. During the recent
gubernatorial election, WCBN
broadcasted live interviews with
Gov. George Romney and former
Gov. John B. Swainson.
"We feel that WCBN has two
main purposes," Price said.
1) To provide the campus with
high quality radio.
2) To give experience to stu-
dents interested in communica-
tion.
Classified as Club
WCBN is classified by the Uni-
versity as a club and thus any stu-
dent with a 2.0 average is eligible
to join the staff. "There are many
phases of WCBN that are not con-
cerned with broadcasting," Price
said, "such as advertising, office
work, and engineering. We can use
staff members from many differ-
ent fields."
The station is technically under
the authority of Inter-Quadrangle
Council but has its own Board of
Directors which actually governs
it. It also is an official committee
of IQC.
WCBN has three studios, one in
each of the Quadrangles, and it s
hoped that these can be consoli-
dated in the near future. The sta-
tion can be found at 650KC on
any standard AM radio dial.
Schneider Hits
Mayor's'Stand
On. Brawling
"A major issue should be made
of the mayor's attitude for civil
liberties," Democratic candidate
for mayor Albert F. Schneider,
said recently at an open house.
Dr. Schneider, who is running
against Republican Mayor Cecil
0. Creal in the April 1 general
election, attacked his opponent
for his attitude on the recently-
tabled City Council proposal on
brawling.
The law would have given the
Ann Arbor- police increased power
to stop incipient fights.
Schneider said that Creal "ap-
parently believes that the answer
to juvenile violence is to jail any-
one who appears to be headed for
a fight. Enforcement of the ordin-
ance would have been impossible."
Schneider said that "the pro-
posed , amendment to the anti-
brawling ordinance, supported and
only reluctantly tabled by the
incumbent, amply illustrates the
official insensitivity in the area."
State Group
To Set Fee
For Loans
LANSING (IP) - The Michigan
Higher Education A s s i s t a n c e
Authority recently announced that
students borrowing money from
that body for a college education
will be required to pay a fee of
one per cent.
The fee will be set aside in a
cash reserve to cover possible de-
faults on loans or failure to pay
because of death, according to
Lynn Bartlett, state superintend-
ent of public instruction and
chairman of the MHEAA.
Bartlett explained that it had
been decided that such a fee would
be less expensive than requiring
the students to carry life insur-
ance policies, as had originally
been planned.
Students need not repay the
loan until six months after they
graduate, Bartlett added. There
are 20 Michigan colleges and uni-
versities, including the University,
which now accept students under
the MHEAA loan plan.
The MHEAA now has more than
$90,000 available to secure loans
up to 10 times the amount for stu-
dents who need the money for
college expenses. There have been
39 loan applications approved and
others are coming in every day,
Bartlett reported.
University Regent William K.
Mclnally (D), Jackson, was the
prime mover in establishing the
assistanceauthority. The Univer-
sity Board of Regents last year
approved a $50,000 payment to the
authority which guarantees $1
million for loans to University
students and makes the Univer-
sity the largest contributor to the
program.
Jacobson To Talk
On Negotiations
Prof. Harold K. Jacobson of the
political science department will
speak on "Attitudes and Actions
at the Negotiating Table" at 8:00
p.m. today in the Ann Arbor Pub-
lic Library. Prof. Jacobson is a
member of the American Political
Science Association and the Mid-
west Conference of Political
Scientists.
By BARBARA LAZARUS
The University television series,
"A Quest for Certainty," is an
attempt to explain legal processes
to the lay public and show them
a view of law that one does not
get through simple exposure to
usual TV court room presenta-
tions, Prof. Joseph R. Julin of the
Law School and coordinator of
the series said recently.
"Many TV shows are very ac-
curate, but they don't answer such
questions as why we have adopted
the adversary process or how the'
judges have the power to make
as well as interpret law."
The series, which consists of 20,
half-hour programs covering var-
ious phases of law, has been called
by the American Bar Association
the "most ambitious programming
of public education films about
law ever undertaken."
Make Law
The program also attempts to
show how law is made and to ex-
plain why there is not more cer-
tainty in the law than there ap-
pears to be, he explained.
"The desire of all concerned
with law is that it is sufficiently
stable to allow individuals to pur-
sue a certain course of conduct,
and yet, at the same time, there
is an image of law as not stand-
ing still and constantly moving.
We hope to try to explain these
seemingly contradictory purposes."
The series is trying to explode
the misconception that the court
room is the beginning of the legal
process, when, in fact, it is at the
end of it.
"The majority of people don't
need a 'day in court' because of
the law's certainty and a lawyer's
advice," Prof. Julin added.
Law's Roles
The series first develops the
roles of men of law: judges and
attorneys. The court situation
presupposes equality of attorneys
and economic resources behind
them, but this equality may be
non-existant. This is one of the
problems the program explores, he
said.
One program discusses the role
of the witness, including the
"silent witness" which is all forms
of demonstrative evidence which
have an emotional impact on the
jury, Prof. Julin said.
"We also show the legislator as
another law-maker. He uses the
same adversary process as the
courts only the opposing attorneys
are lobbies."
Civil Rights, 'Wrongs'
Some of the other programs will
deal with civil rights, conflict of
laws, protection of property, "civil
wrongs" and law and the economy.
"The programs are presently be-
ing shown on four Michigan sta-
tions and will eventually be shown
on 50 stations across the country,"
Prof. Julin said.
I
Julin Explas 'U TV Seri
Covering Processes of La
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Invites Applications from Students
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office Retains
Obsolescent
Yellow Cards
Incoming undergraduate and
graduate women are still being re-
quired to fill out yellow Office of
the Dean of Women cards, even
though the office has been abol-
ished.
Mark Noffsinger, Co-ordinator
of Counseling in the Office for
Student Affairs, explained that
the cards had been in use while
the office still existed and that
they were still being used sintily
because it would be too expensie
to throw them out.
He emphasized that next Sep-
tember all students will be re-
quired to fill out the same Office
of Student Affairs Personal Rec-
ord File sheets that all incoming
male students are filling out this
semester.
These sheets will all be kept
under the same record depart-
ment, although whether they will
be interfiled or not is a technical
matter still to be decided, he
added.
TO PARTICIPATE IN AERODYNAMICS AND SPACE-ORIENTED
FLIGHT RESEARCH, AND INSTRUMENTATION DEVELOPMENT PROGRAMS
SUCH AS X-15, LUNAR LANDING, SUPERSONIC TRANSPORTS and X-20 (DYNA SOAR)
FRC Representative will be ON CAMPUS for interviews FEB. 12 & 13
Positions above are in the Career'Civil Service.
Positions are filled in accordance with Aero Space Technology Announcement 252 S.
Alt qualified applicants will receive consideration regardless of race, color, creed or national origin.
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Management Opportunities
THE BELL
TELEPHONE SYSTEM
FEBRUARY 19, 20
when the Bell System Recruiting Team
will be here. The Placement Office is
making interview appointments with rep-
resentatives of the following companies:
BELL TELEPHONE LABORATORIES
-World center of communications research and
development
AMERICAN TELEPHONE AND TELEGRAPH COMPANY
-Long Lines Department-builds, operates and main-
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SANDIA CORPORATION
-desian and development of ordnance phases of
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