GE TWO

THE MICHIGAN DAILY

TUESDAY, SEPTEMBER 1,1961

AWARD-WINNING PUBLICATION:
'Ensian Captures Year's Events -

MOE =I-


By PHILIP SUTIN
A new printing process will add
to the Michigensian's challenge of
recording the University's high-
lights and sidelights of this year.
For the 65th time, the 'Ensian
will comnpile a yearbook of the
persons and events that make up
a year at the University.
In past years, this pictorial rec-
ord has been made into a book
by the letterpress process which
involves the making of metal
plates which are then used in a
printing press.
Under the offset process, pages
are laid out, photographed and
printed with a, rubber mat which
allows more even printing than
letterpress.
Indicates Direction
"The 'Ensian does not only at-
tempt to record events but tries
to show the direction in which the
students and the University are
heading," Jean Seinsheimer, '63,
'Ensian managing editor, explain-
ed.
To record the University's
events, the 'Ensian is divided into
various departments. The schools
and colleges section notes the year
of the University's 17 institutional
uwits.
The people and events that make
up the day to day life in the
quadrangle, dormitories, fraterni-
ties, and sororities are pictured in
its living section.
Sports-from the five Big Ten
championship teams to the Intra-
Mural programs-are depicted in
the athletics section.
Extra-curricular organizations
and events are recorded in the
activities section.
The seniors have a portion for
themselves in the graduate section.
Large Staff Necessary
To publish this pictorial rec-
ord, a staff of 30 is required. It is
headed by the managing editor
and the business manager, direct-
ing the editorial and financial ends
of the Ensian.
On the editorial side of the
yearbook, the three senior editors
help the managing editor direct
'Ensian operations.
The copy editor is in charge of
all printed material that appears
in the 'Ensian. He directs various
departmental editors in this task.

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DEADLINE APPROACHING-The start of the
process begins when the reporter has accumulated
his information and must present it to the reader
in a clear and concise form, stressing the im-
portant points.

"WRITE THAT HEAD"-The reporter's story then goes to the
night etditor where it is given a headline and edited for style,
accuracy and length. Double checking of stories by reporters and
editors assures a minimum of error and misinformation.

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ESSENTIAL ELEMENT-Photographers are any publication's best friend, but their role is vital on
the 'Ensian where pictures must tell the story that words are inadequate to express. Here the
darkroom technician and a photographer decide which shot will make the best print.

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The engravings editor is respon-
sible for the yearbook pictures.
Leading the tryout program, the
personnel director is in charge of
staff operation.
Photographers are a separate
part of the 'Ensian and are di-
rected by the photography editor.
Business Operation
The financial affairs of the 'En-
sian are directed by the business
manager and two junior managers
who handle sales and advertising.
When students first join the
'Ensian, they participate in the
tryout program which initiates
them into all phases of the year-
book's operation.
No special skills or experience
are necessary to join the 'Ensian,
Miss Seinsheimer said.
Planning for the 'Ensian begins
the spring before it is issued. A
printer is chosen on the basis of
bidding, and junior editors are

selected by the senior editors. A
basic plan of the 'Ensian is drawn
up. -
With the aid of tryouts who are
needed to round out the 'Ensian
staff, pictures are taken and as-
sembled and captions and copy
blocks are written for the year-
book.
Distributed to Purchasers
By the next April this work is
completed and in early May books
are distributed to approximately
4,300 purchasers.
"There is no better way to re-
member your 1961-1962 year at the
University than with an 'Ensian,"
Miss Seinsheimer said.
"Usually every student can find
himself somewhere between the
covers. It is the people who make
your years at the University

worthwhile and it is the people
you want to remember. They are
in the Michiganensian."
A feature of the 'Ensian has
been color pictures which, in let-
ter press processing, require sev-
eral plates, one for each color
used.
Since the largest part of the
over 1,000 photographs appearing
in the book are taken by student
photographers, the Ensian is con-
stantly searching for new photo-
graphic talent to aid in its pic-
torial aspect.
Ensian editorial operations,
along with those of the Daily and
Generation, take place in the
Student Publications Bldg. The of-
fice is located on the second floor.
None of the Ensian shop work
is done in the building.

The Daily Operation:
From Start to Fin ish

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Advertising, Circulation
Handled by Business Staff

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(Continued from Page 1)
how the pages will appear the
next day.
These dummies are given to the
editorial staff at about 4:30 to
start filling the balance of the page
with news.
Here, the business staff works
to give the editorial staff a work-
able page and at the same time to
place each ad effectively and
meaningfully in an appropriate
spot.
Ad proofreaders are in charge
of protecting the paper against
irate advertisers protesting that
errors have somehow slipped into
their ads. They check each ad for
"typos" before the pages are
locked.
Collecting Money
Display Accounts has the prac-
tical and vital function of collect-
ing money owed for display adver-
tising in The Daily. The finance
manager sees that all bills are
paid and is the person who has the
delightful job of writing the pay-
checks for the staff. He also is

HEAD ENSIAN STAFF-Jean Seinsheimer and Paul Krynicki
confer on one of hundreds of decisions that have to be made in
planning next year's Michiganensian. Phone calls are only a small
part of their work as editor and business manager of the publica-
tion, and their responsibilities will necessitate many hours of work
ranging from layout to advertising.

in charge of collecting overdue ac-
counts.
Accounts sees to the vital job of
subscriptions and circulation. That
department also keeps a record of
The Daily's advertising record.
The work of the circulation
branch of The Daily begins only
an hour after the editorial staff
has met their 2 a.m. deadline.
Morning Delivery
At 3 a.m. a head carrier arrives
to oversee the delivery boys who
two hours later begin to fold the
papers. Soon, two trucks leave car-
rying Dailies on the University
routes.
In spite of such diligence, there
are still at times a few who call
the next day to inform the busi-
ness staff either brusquely or po-
litely that their carrier has missed
the delivery.
Student members of this staff
also carry out the function of
mailing papers, and sending bills
for subscriptions.
Occasionally they are even
forced to note on their bills that
"University credits will be with-
held if this bill is not paid by ..h-
Personnel Program
Of course, the business staff
conducts its own personnel train-
ing program to prepare tryouts for
subsequent appointments to sopho-
more staff, assistant managerial
and junior managerial positions.
Juniors petition in the spring to
the Board in Control of Student
Publications for senior manager
appointments. Tryouts are given
many different jobs and are shifted
from department to department
to give them a fuller understand-
ing of the business operations.
Assignments to each department
are alternated twice each year for
sophomores and juniors to give
every staff member as wide an ex-
perience as possible before becom-
ing a senior manager.
Business staff not only man-
ages to pay the expenses of the
Daily, but through their efforts,
the Daily has added equipment to
the shop as the need arises.

SETTING THE STORY-Expert linotypists set
the story into lead after it is received from night
desk. The Daily owns five such machines which
set all advertising and editorial copy, as well as
some headlines.

"CATCH THAT ERROR"-Through oversight of the night editor
or a slip of the linotypist, a word is misspelled and must be caught
by the proofreaders for correction. All stories are proofread before
going into the paper.

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Text and Repertoire
A complete line
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For RESULTS


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