PAGE TWO THlE MIC~HIGAN D AILY TtrYm.ne V aviasvrn . as ra a. a a i - - tI'lUYt~WUAY FR JOURNALISM TRENDS: Readers Want Interpretation By RAYMOND HOLTON Readers of American newspapers are looking for interpretive analy- sis of news events on the nation- al and international level, Donald Carter, managing editor of The National Observer, said yesterday in a department of journalism lecture. Carter, speaking on "New Trends in Journalism," noted several re- cent development which account for the demand for interpretation and analysis in national and inter- -national news. "There is a scattered number of large newspapers offering cover- age of national and international news. This trend opens the door to smaller newspapers which de- vote most of their energies to lo- cal coverage. "Both of these types, the smaller local newspaper and the larger national and international paper, are feasibly and economically pos- sible," Carter said. He noted another change in the function of newspapers. "Radio and television nowadays offer spot coverage of news events and it is no longer possible for a news- paper to offer a comparable cov- erage of events. "At times we look down on tele- vision and then we run into a big story like that in Dallas last No- vember. No newspaper could have gotten the news to the public faster than television in those four days," Carter said. Reassess Roles He pointed out that these de- velopments make it necessary for newspapers to reassess their roles. The Observer is a weekly news- claimed is the "paper of the fu- ture," spend aproximately an hour and 36 minutes reading it each week. He noted that the average reader of a daily newspaper spends only 30 minutes with his paler. Educational Level Carter also noted the rising ed- ucational level of the reading pub- lic. "Of the Observer's 235,000 readers, about 60 per cent have undergraduate degrees and 20 per cent have earned graduate de- grees," he said. The Observer is published byj Dow Jones and Co. which also publishes the Wall Street Journal. It was started in Feoruary of 1961. Carter said that since that time he has learned several sure,=ising facts about the likes and dislikes of the reading public. Few Major Stories "There are not as many major news stories as we would at first think. If you put all the bulletins and odds and ends of news events together, by the end of the week you come up with five or six major stories." Carter also pointed out that readers like to know who writes the articles they are reading. "We had many, letters come into the Observer asking who wrote vari- cus articles. Therefore we made it policy to identify most writers through by-lines set above the headlines of stories." Carter also said that "mix" is good in a paper, explaining that readers are interested in several different kinds of news features and articles. DONALD CARTER paper which offers the reading public interpretation and analysis of national and international news events. "People are no longer interested in the dull, drab newspaper which offers only the who, what, when, where and why of the news," Car- ter said. Want Perspective "They want the events put into perspective with related events. "Often times the modern daily newspaper is too bulky for readers to go through carefully. After all, how much time will a reader spend with a newspaper each day?" Carter asked. Carter said that readers of the Store Asks Student Aid In Growth By CHRISTINE LINDER The Ann Arbor Cooperative Bookstore is presently attempting to obtain wide student support in order to make its operations suc- cessful, Sol Jacobson, Grad, a member of the Friends of the Ann Arbor Cooperative Bookstore, said recently. Jacobson says that the immed- iate aims of the Friends commit- tee are to increase student mem- bership in the cooperative, to so- licit credit from faculty members and interested groups, and to con- vince publishers that the coopera- tive is a financially stable organ- ization with which to do business. The store managers are at- tempting to expand the activities of the now independent Ann Ar- bor Cooperative Bookstore after a series of changes in ownership and financial backing. Last November the USNSA withdrew the financial support from the store. Chicago Owners Earlier this year the Chicago owners and managers closed down, forcing the Ann Arbor branch of the Continental Student Cooperative Union to become in- dependent. The Friends of the Ann Arbor Cooperative Bookstore was then formed to save it. Setting a quota of 500 new stu- dent members, the new store man- agement is asking student organi- zations to help by selling mem- berships and by acting as advisors, Jacobson said. Membership costs1 $5 for life and is $1 annually. The advantages of the co-op, as Jacobson sees them, are that stu- dents may obtain textbooks at eight to ten per cent below the price in local bookstores, may ob- tain paperbacks and other bookst at a greater saving and will have the opportunity to examine many kinds of books in a givexi field thatI will be on display. Greater Patronage In order to achieve this goal, the cooperative, which formerly served mainly as an orderingc house, needs greater student pat-; ronage and support from facultye members both in the placing ofc orders with the store and as ad-c visors on what books are impor-f tant in each field. The bookstore has received strong endorsement- from Studentr Government Council and Graduate Student Council. This, together with student interest and facultyc support, as indicated by an in-] crease in membership and faculty] assistance, should put the book-i store on the road to a strong financial basis, Jacobson believes. The store did not lose moneyi this year. "If the students support thet store with their patronage andf membership, there will be severali gains," Jacobson says. "They will not only save money on what they buy in the store, but the competi- tion may influence the local book-c stores to avoid excessively highe prices."I Congressmen Dine with YR's Across Cam pus Glenn Culler of the Bunker- Ramo Corporation will give a lecture sponsored by the Institute of Science and Technology on "On-Line Computing as a Tool for Research" at 4 p.m. today in the A. E. White Aud. of the Cooley Laboratory on North Cam- pus. Ship Design.. C. K. Chu of Columbia Univer- sity will speak on "Hydromag- netic Shocks and Ionizing Shocks" at 4 p.m. today in Rm. 1042 East Engineering Bldg. Soviet Psychology.. . Prof. Gregory. Razran ofQueens College of the City University of New York will present a lecture on the "Psychology of the Soviet Man" at 4:10 p.m. today in the Multipurpose Rm. of the UGLI. Plays Premiere... Marc Alan Zagoren's "Shana- kind" and Murray Schisgal's "The Tiger" will open the first of their three performances at 8 p.m. to- day in the Lydia Mendelssohn Theatre. ACS Lecture... Prof. Jerrold Meinwald of Cor- nell University will give an Ameri- can Chemical Society Lecture at x8 p.m. today in Rm. 1300 of the e Chemistry Bldg. e Russian"Tour... Stanton E. Samenow, Grad, and David A. Walker will present a m slide lecture, sponsored by the t Russian Circle, entitled "From - Kiev to Kazakstan-The USSR e and the U.S." at 8 p.m. today in Rm. 2518 of the Frieze Bldg. THREE UNITED STATES CONGRESSMEN dined with Young Republicans yesterday afternoon. Pictured from L.to r. are Bereg Gregian, University YR chairman; Rep. Thomas Curtiss (R-Mo) ; Rep. George Meader (R-Mich); Dale Warner, state YR chairman and Rep. Charles Mathias (R- Md). The Congressmen are members of the Paul Revere Panel, a Republican speaking group. GENERAL SUPPORT: Programs Offer Aid d a Flexibility National Observer, which he (Continued from Page 1) done, and the University loses money in administrative costs," Dean Wegman noted. Furthermore, regular depart- mental teaching funds would not have been available for Dr. Went- worth. This compares with approxi- mately $1.2 million spent by the school on sponsored research in that year, well over half of which came from the NIH and one-sixth of which came from other federal sources, Dean Wegman said. The same year saw over $1.8 million granted to the school from federal .<.... "':4 4~.' 44rn ..°f...:"nf...t... .. ... . i4 : :,r... . DAILY OFFICIAL BULLETIN ......: The Daily Official Bulletin is an official publication of the Univer- sity of Michigan for which The Michigan Daily assumes no editorial responsibility. Notices should be sent in TYPEWRITTEN form to Room 3564 Administration Building before 2 p.m. of the day preceding publica- tion, andi by 2 p.m. Friday for Satur-I day and Sunday. - THURSDAY, APRIL 2 Day Calendar Mental Health Research Seminar-t Kurt W. Back, Dept. of Sociology and Anthropology, Duke Univ. "Physiologi- cal Personality and Interpersonal Sys- tems: Experiments with Plasma Free Patty Acids": Main Conference Room, Mental Health Research Inst., 2:15.p.m. School of Public Health Assembly-- Branko Kesiv, Dir., Andrija StamparE School of Public Health, Univ. of Za- greb, Yugoslavia, "Health Services in Yugoslavia": School of Public Health And., 4 p.m. Cinema Guild-"My Little Chickadee" with W. C. Fields aid Mae West. Archi- Dept. of Speech, University Players- tecture Aud., 7:00 -p.m. and 9:00 p.m. Shanakind by Marc Alan Zagorin, and The Tiger by Murray Schisgal: Lydia Mendelssohn Theater, 8 p.m. School of Music Degree Recital-John, Payne, organist: Hill Aud. 8:30 p.m. General Notices The Office of Student Affairs an- nounces the following hours for wom- en: 1:30, April 3; 1:30, April 24; 2:30, April 25.' Summer Session Announcement: The 1964 Summer Session Announcement can be picked up at 3510 Admin. Bldg., third floor. Regents' Meeting: Fri., April 17. Com- munications for consideration at this meeting must be in the President's hands not later than April 3. Admission Test for Grad Study in Business: Candidates taking the Admis- sion 'Test for the Grad Study in Busi- ness on April 4 are requested to report to Room 130 Business Admin. Bldg. at 8:45 Sat. morning." Phi Beta Kappa: Annual Meeting, Fri., April 3, 5 p.m., Room 435 Mason Hall. Election of officers and new members. Preliminary exams forthe doctorate in linguistics will be given Fri. and Sat., April 3 and 4, from 9:00 - 12:00 in room 1406 Mason Hall. Lang. reading exams for the M.A. in Linguistics will be given Fri. and Sat., April 3 and 4. Check with the De- partmenttal secretary for detailed in- formation regarding time and place. Student Government Approval of the following student-sponsored activities becomes effective 24 hours after the publication of this notice. All publicity for these events must be withheld un- til the approval has become effective. . Men's Glee Club, Spring Concert, Ap- ril 18, 8:30 p.m., HIl Aud. Voice Political Party, films, April 20, 7:30 p.m., Multipurpose Room, UGLI. OFFSET, Pen Sale, April 6-18, Central Campus, Barrister Society, Crease Ball, April 11 9:00-1, Lawyers Club. Distribution of Diplomas: If gradua- tion exercises are held in the Sta- dium,, diplomas for all graduates ex- cept those of the School of Dentistry, the Medical School, Flint College and Dearborn Campus will be distributed from designated stations under the east stand of the Stadium, Immediately after the exercises. The diploma distri- bution stations are on the level above the tunnel entrance. If the weather is rainy and the exer- cises must be held indoors, all diplomas except those of the School of Dentistry,. the Medical School, Flint College and Dearborn Campus will be distributed from the windows of the Cashier's Office and the Office of Registration and Records in the lobby of the Ad- ministration Bldg. Following the cere- mony, diplomas may be called for until 1 p.m. Placement SUMMER PLACEMENT: 212 SAB-- Hamilton Stores, Yellowstone Park, Wyo. - Mr. Peterson will interview men for jobs in Yellowstone Park. You must be 19 or over and want experience in re- tail sales- and marketing. Six men are needed. Come to Summer Placement for interviews. Open 10 to 12 and 1:30 to 5 p.m. POSITION OPENINGS: Eli Lilly & Co., Indianapolis, Ind.- Many & various openings including As- soc. Chemist, Sr. Biochemist; also vari- ous other types of chemists; Med. Tech., Microbiologists, Pharmacologist, Plant Pathologist, Plant Physiologist, IE CE, Systems Engnr., Cost Acc't., Sales Rep., Budget Analyst, Internal Auditor, Financial Analyst, Acc't. (man or woman). 4 Management Consultants in Detroit- Seeking woman for combination Re- searcher, Librarian & Admin. Ass't. for staff comprised of 29 or 30 men. Will maintain subj. files on various fields, compile bibliography of publi- cations & periodicals in a given field, organize training materials, help with research for speech prep., etc. Degree Gen. Liberal Arts with writing ability. Must be able to type 40-5$ wpm & have aptitude for figures. Recent grad. . Dudge Truck Plant, Detroit, Mich.- Seeking Industrial Editor to put out plant newspaper, management News- letter, & misc. writing assignments. Administer plant suggestion plan. BA Journ. or Liberal Arts. At least 5 yrs. exper. in publications writing, Age: 30's- 40-42. Prefer Mich. resident. Ferndale Lab. & Surgical Co., Inc., Ferndale, Mich.-Sales (part-time & summer). Sales to hospitals doctors & drug stores. Summer trng. prog. for Jrs. & Srs. in Bus. Ad. or Liberal Arts who are interested in career in sales. Learn business first & become ac- quainted with the products. Work in operations during vacations & sum- mers; then work into territorial sales. Continental Aviation & Engrg. Corp., Detroit, Mich.-Immed. openings for gas turbine engnrs. in the Research & Advanced Dev. depts. which conduct programs in applied research. All po- sitions require exper. Lockheed Missiles & Space Co., Hunts- ville,. Ala. - Openings include: Res. Specialist'(control), Res. Engnrs. (guid- ance), Electrical & Electro Mech. En- gnrs., Res. Engnr. & Scientific Com- puter Programmers. Libby, McNeil & Libby, Chicago, Ill. -Sr. Machine Designer for location at Dunkley Co., Kalamazoo, Mich. (Libby subsidiary). BSME, age 28-40. Previous exper. in the design of packaging or food processing machinery. Heat trans- fer exper. also helpful. Kingsborough Community College, Brooklyn, N.Y.-Secretary to the Pres. This is a new college opening in Sept. College bkgd. Experience-shorthand typing, etc. Doeher Jarvis, Toledo, Ohio-Employ- ment Manager for Grand Rapids plant. Will learn Labor Rels. field & other aspects of Indust.Rels. BA orBBA, personnel or Indust. tng., psych., etc. 0 up to 3 or 4 yrs. exper. in related field. Age: 20's or 30s. Co. is a Div. ofE National Lead Co. Household Finance Corp., Southfield, Mich.-Secretary to one of 6 supvs. In- volves correspondence, hotel reserva- tions & variety of duties. Ability to work on own when supv. away. Exper. not necessary if person has mastery of shorthand, typing, filing & office procedures. Age: 20's. John Wood Co., Chicago, Ill.-Open- ing for Chemical, Mech., or Electrical Engnr. from a recent or upcoming graduating class, who has completed military oblig. or has draft exempt classification. Position is that of Ass't. ProductdEngnr.'assisting in product design, dev., & testing. * ' * a Forafurther information, please call General Div., Bureau of Appointments, 3200 SAB, Ext. 3544. ENGINEERING PLACEMENT INTER- VIEWS-Seniors & grad students, please sign interview schedules posted at 128-H West Engrg. for appointments with the following: APRIL 3- Grand Trunk Western Railroad, De- troit & Battle Creek, Mich.-BS: CE & ME. Design. Holforty, Widrig, O'Neill Assoc., Inc., Birmingham, Mach.-BS-MS: CE. May & Aug. grads. Men & Women. Summer Employment: Jr., Sr. & Grad or oth- ers with substantial drafting exper. Structural Design. Rockwell-Standard Corp., All loca- tions-BS: ChE, I E& ME. May & Aug. grads. Design & Sales. Part-Time Employment The following part-time jobs are avail- able. Application for these fobs can be made in the Part-Time Employment Of- fice, 2200 Student Activities Bldg., dur- ing the following hours: Mon. thri Fri,. 8 a.m. til 12 noon and 1:30 til 5 p.m. Employers desirous of hiring students for part-time or full-time temporary work, should contact Dave Lowman, Part-Time Interviewer, at NO 3-1511, Extension 3553. Students desiring miscellaneous odd jobs should consult the bulletin board in Room 2200, daily. -Secretaries and stenographers are needed to fill several full-time po- sitions (some are indefinite per- iod; a few very short term). Good clerical skills required. -Need MBA candidate (with Senior status currently) to work during his free time (8 a.m. to 5 p.m.) for the remainder of this semester and Other Aid But while the NIH policy on iand non-federal sources. . . Broadens Research teaching is , mainly a hindrance,' radn4esac another ofsits programs offers the According to Dean Wegman, University some much-needed fi- "The flexibility offered by this nancial aid and valuable flexibil- 'grant, the ability'to provide need- ity. ed basic services used by more Dean Wegman pointed out that than one project and the avail- with a large number of research ability of funds close at hand to grants, a university always has stimulate research among units certain general needs, such as with relatively less experience in statisticians, animal facilities and investigating techniques, have equipment maintenance, which served to broaden the school's re- cannot easily be charged to any search effort and will unquestion-: one grant or even split up exactly ably have salutary effects." among several grants. And in general, despite all dif- To help defray these costs, a ficulties, he As "appreciative of the "General Research Support" grant excellent general administration of now offers each school an extra research support by the NIH." sum figured on a general formula: The changed teaching policy a flat $25,000, plus ten per cent restrictions which the NIH ini- of "all its research expenditures tiated last year were basically, a from non-federal sources, plus side result of a series of hearings five per cent of expenditures com- conducted by a House subcommit- ing from Washington. tee of the Committee on Govern- Part-Time Research ment Operations, investigating the In addition to general support- administration of grants by the ing costs, the grant also helps the NIH. school finance exploratory or part- Criticizes Independence time research efforts. These funds Headed by Rep. L. H. Foun- are also especially useful in help- tain (D-NC), the hearings were ing a relatively inexperienced re- spurred by criticisms of the policy searcher get started. of researcher independence which Last year the public health the NIH follows. school received an outright sum This policy allows the grant re- of $130,000 from the General Re- cipient to change his experimental search Grant for both of these design after his request for funds purposes. has been approved. Such changes are often mad when a different approach to problem later appears to be mor desirable. Funds for Traveling Another controversial freedon given the researcher was the righ to use part of the funds for for eign travel. "There may be quit legitimate purposes in travelling as when the researcher is con cinved that he can"do his 'wor better by being near other me: doing work in the same field or b' having access to significant ma, terial in the area," Dean Wegmai said. But the subcommittee, discover. ing occasional abuses of these free. doms-primarily by commercia firms working under NIH grant -assumed that similar abuse might well exist in the nation' universities. Dean Wegman feels that sucl abuses almost never exist- among professors. "The academic re* searcher accepts the fact that th grants are based on his integrit: 'k y ti nl z3 .g ;e y ORGANIZATION NOTICES Christian Science Organization, Tes- timony meeting, April 2, 7:30 p.m:, Room 528D, SAB. Graduate Student Council, Meeting, April 2, 7:30 p.m., West Conference Room, 4th Floor Rackham Bldg. ** * Physical Therapy Club, Election of of- ficers, April 2, 7:30 p.m., 3rd Floor Conference Room, University Hospital. Young Democratic Club, Executive Board meeting April 2, 7 p.m., Room 3511, SAB. Everyone welcome. t, and scientific commented. knowledge," he U NOW : - 1 , DIAL 8-6416 f "A bold work, touched with genius. Parts of the film shimmer with breathtaking virtuosity." -Time Magazine r /111/el Q .JANUS F IILMS PRESENTS INGMAR BERGMAN'S Saturday Night Movie Series presents Saturday Night Movie Series "Cry, the Beloved Country" starring SIDNEY POITIER THIS SATURDAY April 4... 8 P.M. 1429 Hill St. - ... STUDENTS and FACULTY Dial 662-8871 for Ciea f il Program, Information I Coming FRIDAY D ICHICIAN DIAL 5-6290 I Starting FRIDAY ENDS TONIGHT "HOW THE WEST WAS WON" . I V "A GIGANTIC DRAMAt 1", -CUE MAGAZINE if 4'k EONE FE OF % rE ~ UNIVERSAL CITYSTUDIOS WhatS -...lt's the only game you don't have to call on account of darkness! Pat H tiuci~rt /PI dITdtJS 8' BOXC OFFICE NOW OPEN "AN IMPRESSIV DRAMA g9olait te j I M. m