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September 13, 1960 - Image 119

Resource type:
The Michigan Daily, 1960-09-13

Disclaimer: Computer generated plain text may have errors. Read more about this.

Honorary eneration Publishes Creative or
l~ o mile By ATHEEN KOUE '61A&D, this years general editor,
C o np l sPeople wander into the first admitted frankly. Standards of

One of the most monumental
endeavors of paper work on the1
campus is the semi-annual com-'
pilation and publication of the
University student directory.
The directory is printed under'
the auspices of the Board in Con-
trol of Student Publications. Each
spring the Board opens petition-f
ing to student honorary groups
who submit estimates on publica-
tion costs and profits. The board
then selects an organization to
put out both the fall and summer
editions of the directory.
The 1959-1960 student direc-
tories were published by the Druids
and edited by Ted Cohn, '60. The
1960-1961 directories will be issued
by the Vulcans.
The main task in compiling the
directory is alphabetizing the
thousands of names from the
registration cards. Cohn explained
that each member of the society
publishing the directory contri-
butes as much time as he can to
sorting cards, first into the letters
of the alphabet, and then within
each letter. This operation oc-
cupies hundreds of man-hours of
When the cards are organized,
they are taken to a typist and the
names are typed up alphabetically
on long sheets which eventually
become the pages of the directory.
After the names have been typed
out, the sheets are cut and put
in order, and the advertisements
from local merchants are inserted.
The University listings, student
organizations and sorority and
fraternity members are compiled
separately and placed at the front
of the direotory. Then the entire
book is sent to the printer and
The directories are sold on cam-
pus on one specified day and are
available at the Student Publica-
tions Building during the rest of
the year.
At the end of the year, the or-
ganization which published the
book submits a statement to the
Board in Control of Student Publi-
cations and profits are totalled.

floor room of the Student Publi-
cations Building at odd hours of
the day and night, usually to slip
something into, or take something
from, a single desk drawer, dis-
tinctively marked with black.
The room serves as headquar-
ters for the all-student staff of
Generation, and the black drawer
is the focal point in publication
of the University's inter-arts mag-
Manuscripts are submitted in-
formally-contributors place them
in the drawer-and from them,
selections to appear in each issue
are made.
Reflects Board's Taste
"The whole magazine necessar-
ily reflects the taste of the edi-
torial board," Michael Wentworth,

quality by which to select manu-
scripts must have a continuity
that is difficult to achieve in any
other way, he explained.
To publish "the best possible
magazine, containing a wide range
of material representative of all
cultural fields of the University."
Wentworth noted, is the aim of
"People shouldn't feel limited
just because they don't happen to
be an English major," the editor
Although poetry and fiction, the
two literary genres most com-
monly coupled with the term
"creative," will retain a place of
emphasis in the magazine's for-
mat, he is interested in attracting
more contributions in the essay
field-{3n music, art, current af-
fairs, book reviews, criticisms and
topics of general interest.
'Rewarding Experience'
"We want the whole magazine
to be a rewarding experience,"
Wentworth added, calling it a
"cultural synthesis, an inter-rela-
tion between the colleges."
For instance original music
scores, as in the past, will occas-
sionally be published in their en-
tirety. This practice, Wentworth
explained, "gives student com-
posers the opportunity of having
their worlk appear before the pub-
lic. If just a few people see the
scores and then play them, we
think the effect is worthwhile."
Contributions may be submit-
ted to the Generation office by
anyone, and manuscript dead-
lines for each issue are published
in advance in The Daily.
Once the contributions start
coming in, the regular all-student
Generation staff starts compiling
the magazine's format.
Format Varies
The actual format will prob-
ably change from issue to issue
with the general design and the
a r t w o r k accompanying specific
selections for each of the year's
three publications directed by one
"This gives the magazine a vis-
ual continuity that is lacking
when the magazine is made up of
'art pages' interpolated in the
body of the fiction," Wentworth

-Daily-James Warneka
INTER-ARTS MAGAZINE-Editor Michael Wentworth believes Generation should publish a diver-
sity of original student works, including essays, music scores, art and of course poetry and fiction.

Daily Business Staff Brings
Financial Support to Paper
(Continued from Pag 1)
- __ _ -__..w I all concluded by four-thirty, when
mensions and a rough idea of the the business staff "day people"
content of a local ad for the next begin to disperse and the edit
day's paper. Someone else is dis- staff "night people" take posses-
patched to pick up the ad, usua'lly sion of the building,
drawn by the store's own person- Business staffers change de-
Bneeslafr caged-
ne, -partments twice a year, so that
The display junior manager is by the time they reach senior
standing with pencil in hand, standing they have a broad back-
giving directions to five people at ground of experience. The editor-
once. But by four-thirty the edi- ial staff assigns news beats on
torial staff Assistant Night Editor much the same principle.
has the pages of the next day's

... student-produced

paper to work with, the ads neatly
blocked in.
Local Material
The display advertising depart-
ment deals chiefly with local mer-
chants and handles local copy and
art work.
Many nationally known corpor-
ations with products that do a
huge annual business handle ad-
vertising through an advertising
service. The national advertising
department of The Daily gets ads
from a national advertising ser-
vice, which is given funds by each
corporation that works through
it to distribute as it sees fit. Deal-
ings with national advertisers are
carried on largely on paper-The
Daily fills out an information
sheet with circulation figures, ad-
vertising data for the national
Classifieds Popular
Readership surveys have shown
that when the average reader
picks up The Daily, the first sec-
tion he turns to is the classified
ads. "Classifieds offer a special-
ized service you don't get any-
where else in the paper," Judy
points out. Small advertisers,
prankish students and student or-
ganizations make use of the clas-
sified columns to publicize their
One of the most creative of the
business staff departments is the
comparatively new Art and De-
sign department, initiated last
This department selects art (the
journalistic euphemism for pic-
tures of any kind, as opposed to
written copy) from the mats sup-
plied by their mat service. Mats
are cardboard impressions of pic-
tures which are cast in lead or
plastic molds for use in printing
the paper.
Interesting coordination of ad
copy with appropriate art liven
up the advertising section of the
Daily pages. For the coming year,
Judy would like to gather a work-
ing staff of artists anid cartooniists
to work on call for The Daily in
this capacity.
Faithful Throwers
Daily circulation is a difficult
and complex department which,
to the student. often seems to
move in mysterious ways its won-
ders to perform. A faithful head
carrier arises at three in the
morning, a staff of newsboys
gather to fold papers at five or
so, and trucks set out on the two
University routes in the early
morning-and a few subscribers
still miss their papers daily.
Some, Judy can affirm. are ac-
tually even polite when they call
the circulatior department early
in the morning to report their

. .. . .. .......

- "- 11





The Ballroom set for a Banquet

3u bscr ipt ion accounts are
ndled by a special department,
ich does billing for subscrip-
ns about to expire.

The League Cafeteria

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