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February 11, 1967 - Image 8

Resource type:
The Michigan Daily, 1967-02-11

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President Molds New Image
To Boost Sagging Popularity

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sagging popularity and political
reserves, President Johnson is
working hard at changing his pub-
If he succeeds, the emergence
of a new LBJ may become the
most significant politicaly devel-
opment of 1967.
Conceivably, the outcome of
next year's presidential election
may turn on the success or failure
of Johnson's efforts.
There can be no doubt now that
the new year has produced a new-
model LBJ. Johnson's closest
White House associates speak of
the transformation with enthu-
It is true, they say, that in bQth
.public statements and personal
appearances Johnson has changed
pace and altered his style.
The President now presents him-
self in low key: restrained, cau-
tious, tolerant of the other fel-
low's opinion-even it it differs
from his own-and, in the case of
Congress. scrupulously mindful of
the prerogatives of the indepen-
dent legislative branch.
Whether his private words and
deeds will mirror this image re-
mains to be seen. Aides predict
they. will. Further, they say the
latest adJustment of Johnson's
behavior patterns will be enduring
--and it is their confident fore-
cast that the result will be a re-
surgence of presidential popular.
Johnson's associates insist that
the new LBJ was not created by
any Madison Avenue magician but
by the President himself; that it
reflects his own decisions spurred
by adversity and moulded by the
very process of growing accustom-
ed to occupying the highest office
in the land.
However the altered style came
about, Johnson no longer plays
the part of the itinerant medicine
man, making bombastic claims for
"Great Society" elixers.
In Vietnam, he no longer pro-
fesses to. see a trace of light at
the end of the tunnel. "We face
more cost, more loss and more
agony,' he told Congress and the
nation a month ago.
As for the channel lineup in
Congress, Johnson now seems
more willing to concede that the
November balloting went against
him. "I think it is going to, be

more difficult to obtain favorable
action on administration meas-
ures," he told a recent news con-
In addition, Johnson's often-
frenetic pace has been subdued. He
has made no full-length speeches.-
outside Washington since mid-
October, except for appearances
required during his autumn trip
to Asia and the Pacific.
Perhaps most significant of all,
Johnson this year has made only
one public reference to the Geat
Society. The President, of course,
is mindful that the phrase "New
Deal" became an epithet to a sig-
nificant minority who voted
against his original political idol,
Franklin D. Roosevelt.
Four developments converged
last fall to disturb Johnson's
equanimity: the election returns,
the marked slump in his popular-
ity as measured by the pollsters,
the rebellion of Democratic gov-
ernors who voiced open criticism
of his leadership. and increasing
talk that he suffered from a cred-
ibility gap.
The result was some presiden-
tial agonizing and soul-searching
during Johnson's recuperation
from November surgery to remove
a throat polyp and repair and ab-
dominal hernia.
Johnson retired to his Texas
ranch and remained there for sev-
eral weeks, keeping largely out of
sight and-silent.,
Finally, on Dec. 31, the President
stepped through his curtain of
silence and, in the airplane hanger
at the ranch. went before tele-
vision cameras and radio micro-
phones for a year end news con-
In that session, Johnson was
low key: restrained, cautious, tem-
perate. This, it now seems appa-
rent, was the trial run of the new
Today, some six weeks later, the
pattern is taking shape: -John-
son is described by aides as de-
termined to avoid extravagant
statements. Although the Presi-
dent believes the "credibility gap"
was largely a myth, they say he
doesn't want to do anything that
would add to that particular prob-
Thus, at his most recent news
conference, he twice emphasized
he was speaking "in all candor."
And in citing unpleasant facts, he
emphasized at least eight times

1 4/
his reinforced sense of caution
and restraint by prefacing his re-
marks with such phrases as, "I
must say," "I cannot report," "I
cannot say" and "we cannot speak
with cold assurance on.."
-The President is rationing his
public appearance quite deliber-
ately, lest the voters tire of seeing
his face and hearing his voice on,
television and radio. He sometimes
stays out of camera range for four
or five days at a stretch.
-Johnson is making new efforts
to narmonize his sometimes-#
stormy relations with the Wash-t
ington press corps. It is his pres-
ent intention to invite television
and radio coverage of about one
news conference per month, and
to announce these sessions several
days in advance so any interested,
newsman can make appropriate
-Even if political imperatives
largely prompted the adjustments
in Johnson's demeanor, there may
be an important truth in this ob-
servation by one close adviser:
"Johnson is getting used to the
This source said the President
finds it easier now to ignore many
of the trival concerns that former-
ly bothered him.

The Daily Offilcal Bulletin is an
official publication of the Univer-
sity of Michigan for which The
Michigan Daily assumes no editor-
ial responsibility. Notices should be
sent in TYPEWRITTEN form to
Room 3519 Administration Bldg. be-
fore 2 p.m. of the day preceding
publication and by 2 p.m. Friday
6:45 and 9:30-Cinema II will
present "Zorba the Greek" in1
Aud. A.
10 a.m. - The Luther College
Concert Band, directed by Weston
H. Noble will give a public concert
in Hill Aud.
7 and 9 p.m.-Cinema Guild will
present Ingmar Bergman's movie
"Smiles of a Summer Night" in
the Architecture Aud.
8 p.m.-University Players will
present Arthur Miller's "Incident
at Vichy" in Lydia Mendelssohn
8:30 p.m. - Western Division
Junior College Honor Band and
Arkansas Polytechnic College Band
will give a public concert in Hill

for Saturday and Sunday. General
Notices may be published a maxi-
mum of two times on request; Day
Calendar items appear once only.
Student organization notices are not
accepted for publication. For more
information cail 764-8429.
Day Calendar
College Band Director's National As-
sociation Convention Concert-Luther
College Concert Band. Weston H. No-
ble, conductor: Hill Aud., 10 p.m.
Cinema Guild - Ingmar Bergman's;
'Smiles of a Summer Night": Archi-;
tecture Aud., 7 and 9:05 p.m.
Dept. of Speech University Players
Performance-Arthur Miller's "Incident
at Vichy": Lydia Mendelssohn Theatre,
8 p.m.
College Band Director's National As-j
sociation Convention Concert-Western
Division Junior College Honor Band:
Arkansas Polytechnic College Band: Hill
Aud., 8:30 p.m.
General Notices
TV Center Programs: On Sun., Feb.
12, the following programs produced by
the TV Center will have their initial
telecast on Detroit stations:
8:30 a.m.. WXYZ-TV, Channel 7 -
"Understanding Our World. Investment
Clubs: An Appraisal." Investment clubs
las an avenue of investment and as a
social activity are discussed by mem-
bers of the Business Administration
12 Noon, WWJ-TV, Channel 4-"U-M:
150. The Old Frontier." A new series
salutes the University in its sesqui-
centennial year. First program depicts
the struggling young University during
its first 50 years.

,.....,.... i;permanent basis. This lawy er would be,
ontinuously available to consult with
the University oficers and recognized
student organizations on all issues in-
Uolving civil liberties.
Appointed: Georgia Berland chairman
of the Membership Committee.a
Language Test for Junior Year in the Committee on Student Records and
France and Junior Year in Germany Their Use as a student representative.
Applicants: The language test for all Approved: That SGC allocate $100, as
applicants for the Junior Year in budgeted, to send Edward Robinson to
France and the Junior Year in Ger- the Big Ten Student Body Presidents'
many will be held Mon.. Feb. 13 in Conference.
Room 1025 Angell Ftall, 7:15 p.m. Approved: SGC requests that upon
SACUA's appointment of a committee
Doctoral Examination for Philip Di- to set up course evaluation procedures,
Lavore III, Physics; thesis: "A Meas- It gives consideration to the addition
urement of the Fine and Hyperfine of students to this committee, said
Structures of the 2(2)P States of L17," students to be appointed by SGC.
Sat., Feb. 11, Room 629. Physics Astron- Approved: That SGC mandate its ex-
Dmy Bldg., 1 p.m. Chairman, P. A. ecutive committee top roceed with the
Franken. immediate implementation of Vice-

Student Government Council Approval
of the following student sponsored
events becomes effective 24 hours after
the publicatior. of this notice. All pub-
licity for these events must be with-
held until the approval has become ef-
Approval request forms for student
sponsored events are available in Room
1011 of the SAB.
Society of Automotive Engineers. Lec-
ture on the Chevrolet Cannaro, Feb. 9,
7:30 p.m., UGLI Multipurpose Room.
Christian Science Organization, Sale
:f Christian Science Monitor subscrip-
tions, Feb. 13, 14, 9-3, Fishbowl.

President Cutler's suggestion that reg-
ularly scheduledmeetingsibetween the
Council and the vice-president be es-
Placemen t
Taylor Winfield Corp., Warren, Ohio
-Plant Industrial Engr., IE, 6-8 yrs.
in Prod. and Planning & Control.
Canada Packers, Ltd., Toronto, Cana-
da-Operations Res. Manager, PhD in
Oper. Res., or related field plus 3 yrs.
YMCA of Toledo, Ohio-Family. Wom-
en for Women's & girls Program Direc-

Chrysler Corp., willow Run, :Mich.-
Air Transportation Clerk, could be stu-
dent with part-time class load, no fly-
ing, some typing, male.
Van Nostraid Publishing Co., Prince-
ton, N.J. - College Traveler-Publisher's
Rep., Kansas. Neb., Ark. & Mo. area.
Lib. Arts Degree pref., new grad or
recent. ex-teachers highly considered.
Penn Mutual Life Insurance Co., De-
troit, Mich.-Sales Agents, out of De-
troit office. Min. 2 yrs. college any
H. W. Rickel Co., Detroit, Mich.
Traffic Manager, man or woman, Acctg.
Major, Mgmt. position starter, BA pref.
Secretary, woman, no exper., BA pref.
Intelligent person.
Local Co.-Secretary, some bookkeep-
ing pref.. college optional, no short-
hand, some exper. in running office is
For further information please call
764-7460. General Division, Bureau of
Appointments, 3200 SAB.
212 SAB-
Students: Come to Summer Placement
Service to get college interview forms
first part of month, now.
Camp Tamarack, Mich.-Coed. Inter-
view Feb. 15. a.m. & p.m. Counselors.
supervisors and specialists in arts &
crafts, waterfront, nature, drama, mu-
sic. Truck-Bus driver, kitchen mgr. and
Yosemite National Park-Now have
supply of applications in.
Camp Charlevoix, Mich.-Boys. Inter-
vlew Feb. 16, 10-12 & 1-5. Head coun-
selor, waterfront, sailing, tennis, na-
ture & handicraft.
Work in Germany. Lufthansa - All
applications must be in Detroit Feb.
Details and further information at
Summer Placement Service, 212 SAB.
lower level.



NatinalNego Hstor Rek: Howtor, any field grad.
National Negro History Week: "HOW Baldwin Wallace. College, Berea, Ohio
Past Problems Perpetuate Present Prob- -Director ,of Admissions, man, MA in
lems," Sun., Feb. 12 at 6 p.m. Tea. guid. or testing fields. Undergrad lib.
Welcome by Rev. Emmett L. Green, iarts and activities, 30-40 age, 4-6 yrs.
Second Baptist Church, Fourth and in admissions.
Beaks Sts. Ortho Pharmaceutical Corp., Raritan,
N.J.-Career outlines available at Bu-
National Negro History Week: "How reau for Professional Career Opportuni-
Past Problems Perpetuate Present Prob- cies in research, manuf. & engrg.
tlems.." MonT~.. ieO.17, 0 .... Terary «.


lems,' Mon.. Feb. 13, 8 p.m. Literary
Discussion by Naiomi Madget, Negro
poetess.Second Baptist Church, Fourth
and Beaks Sts.
Summary of Action Taken by Student
Government Council at Its Meeting
February 9, 1967
Approved: SGC urges. the Regents
to retain a lawyer, with extensive prac-
tice in the civil liberties area, on a



r -~



Come TOBOGGANING with us
Meet us for supper at 6:00 (50c)-
7:00-Head for the Hills
Meet at Presbyterian Campus Center
1432 Washtenaw

II_ -



' i

We deliver fresh bagels
on S,1d,. morning to frats,
sororities, dorms and apartments.
Egg, Plain, Salted, and Onion

A representative will be on this campus
FEBRUARY 16, 1967


to interview prospective graduates interested
career opportunities on the University staff
a wide variety of fields including:


C;; 11 761-2484

-u I-I- I

/ "..7


\r f- E fir/I.

biology and chemistry research
business administration
data processing
early childhood education
library science
medical photography
medical research
medical technology

occupational therapy
physical therapy
physics research
radiation biology
social work
student counseling and guidance



SUNDAY, February 12
10:30 A.M. Mighty Men.of Valor




- - - - - - - - I

Calvin Malefyt, Ph.D.
7:00 P.M. Does God Speak
Professor Kenneth Pike


Dept. of Linguistics

There are many attractive job openings
for women graduates!
The excellent benefits program includes a liberal tuition remission plan
which enables full time staff members to continue their education. For
an appointment or further details contact your Placement Office.

University Reformed Church
E. Huron across from Rackham

...A Great Name in Aerospace



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Come to Convair...Where the Magic of
Aerospace Unfolds.
Please send a detailed resume to:
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