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September 15, 1958 - Image 43

Resource type:
The Michigan Daily, 1958-09-15

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NEWS CENTER-The Daily night desk is the hub of activity from early afternoon until 2 a.m. All
general news copy, whether locally written or transmitted over the wires, passes through the'hands
of the night editor who decide which stories'will run in the morning's paper and gives them to the
reporters and rewrites for headlines. Editorial staff members generally work one night a week.

Business Staff Finances

The financial support necessary
for the maintenance of The Daily
operations is supplied by The
Daily Business Staff.
The Daily's revenue comes, like
that of a professional paper, from
advertising and circulation.
The Daily is traditionally a. self-
supporting newspaper and strives
to remain in this position, one
which justifies its editorial free-
dom. The Daily, however, is a non-
profit organization.
Sells Advertising
The biggest jobs facing the busi-
ness staff revolves around selling
subscriptions - mainly to stu-
dents - and soliciting advertising
and keeping account of finances.
The business staff is composed
of several departments. Directed
by junior managers they include
local display advertising, circu-
lation, national display advertis-
ing, classified advertising, layout,
promotions, and ,classified and
display accounts.
All of these departments are
under the supervision of the busi-
ness manager. Four senior manag-
ers, responsible to the business
manager, supervise all advertis-
ing, finances, and personhel.
Can Gain Experience
Students joining the business
staff learn advertising layout and
design and advertising writing,
and, -a't the same time, gain ex-
perience ' in general newspaper
business practice.
Tryouts for positions on the
business staff are eligible to begin
work at any time durIng their
freshman or sophomore year. Fol-
lowing a brief training.period, try-
outs are assigned contract 'c-
counts to handle-for the balance
of the semester.
Department Work
They are also assigned to work
in the various departments and
at the close of their first year
qualified applicants are appointed
to assistant manager positions. At
the close of the sophomore year ,
the department managers are
Business, staff members make
up all advertising found on Daily
pages. The Daily has a gross year-
ly income in excess of $130,000.
Past revenues have gone to pay
for the Daily's physical plant in
the Student Publications Building.
The Daily is equipped, with four
linotype machines, a Fairchild en-
graver for .pictures, a $120,000 ro-
tary press, typewriters for the
offices and all other equipment
necessary to publish a newspaper.
The Daily is considered to have
one of the best plants - for its
size - of any newspaper in the
United States.
No Censorship
The Board In Control of Student
Publications is the agency under
whose authority The Daily Is pub-
lished. It in turn, operates under
authority of the University Board
of Regents.
The Board does not censor or
approve Daily articles or editorials,
but serves as an intermediary be-

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