.. ._. : r:x=: rccv:.^:rr::."." ....................._....:ir::......,...,...,.......................................................,....., ..... .. ... ... ............... itiv....................... .. that doesn't do any good, and they're making a lot of money on it.' "Does the government hurt our image, anybody's image? Do they subconsciously or perhaps consciously knock so many in- dustries and companies?" he ask- ed. Even the more "benign" govern- ment agencies are picking prime business candidates out of gradu- ating classes. Of the 19,792 people recruiters sought at the Univer- sity last year, the Peace Corps wanted 10,000. And the newly created department of Housing and Urban Development has grab- bed a great many socially-con- scious recruits, especially among University graduates. However, M. B. Shea, recruiter for Royal Globe Insurance Com- pany, insists government is "just another competitor." In fact, since since government salaries seldom equal business offers, Shea feel students maintain an interest in business because of the "profit We Go IN THE FACE of adversity, bus- iness is responding with the old college try. If they went wrong in offering students security, salary and six week paid vacations, bus- iness is now promising challenge, :pportunity and progress for peace. Personnel and public relations de- partments have joined forces pro- ducing prescriptions to heal the sick image of business on campus. Says the business journal Manage- ment Review: "Like a well-packaged super market product the job descript- ion must catch the eye for a fast moving shopper in an extremely competitive environment. A stu- dent may be bombarded with 400 or more job descriptions in a recruiting season from which he may pick 35 for further in- vestigation. A drab uninforma- tive job description has little chance of getting on the list." The result of business' efforts has been a series of flashy some- times gaudy pamphlets designed to attract the eye and whet the appetite of the job hungry. Alcoa hn- _ h v: c1n.__ L n-,_l a n o-- rong. charge the "hard sell" approach is misleading graduates down the corporate path. New recruits dis- cover business is not all the ads crack it up to be then often be- come disillusioned with the way i of the boss., "We have created our own mon- ster in this respect," laments Ro- bert Chope, industrial relations head of Federal-Mogul Corpor- ation. Unfortunately, he contin- ues, bzusiness has a tendency to "glamorize its prospects" and now "everybody's got the hard self going on." In their impressive, expansive folder, Federal-Mogue employed the slogan "Go where you can grow," until the corporation cea- sed to grow two years ago. "We try to be honest," Chope says. But apparently honesty is not enough to attract grads into busi- ness. And if businessmen really wonder "where they went wrong," with college students it should look within its own ranks. It is not the college student, but vamlar+hanrn.rhal mo Ar a 4 It is not the college proverbial "man in the executives should worry student but rather the gray flannel suit" that about. Some statements by recruiters are more frightening than alluring. "I can't even make sense to my wife and chil- dren what I do all day," says one. "So how can I explain it to college students?" e..sn inn7 3s- .v -P-- n r.nnnnrennf- WTnf iAnn +11o+ 4rrnilrn7rlc cxrara fnIlnr'{_