FRIDAY, FEBRUARY 2, 1868 THE MICHIGAN DAILY rAGE MINT FRiDAY, FEBRUARY 2,1968 THE MICHIGAN DAiLY PAGE NIN'E Srayle Howlett Humphrey Committee Makes Report I OFF BA C A Lesson In Supply and Demand 1 Some ad man said that his job was not to sell the steak but to sell the sizzle. Of course, the trick is not to get burned. Still comfortably simmering is that complex business organiza- tion known as the NFL. Remember them? They recently bought the AFL, and together they turn out a product known as the Super Bowl. To say that the NFL is a well-marketed organization is like saying that Everett Dirksen speaks well. Big business has a definite history, and for that reason, it's a. well-documented fact that big business as we know it today started in 1961 when Pete Rozelle replaced the late Bert Bell at the helm of the NFL. Pete Rozelle reversed a long-standing trend - long- standing to major league baseball, that is - by destroying all the amateurism in professional sports Informed sources said that Rozell's first league memo dealt with the draft. It urged all the clubs to consider high on their lists those college players who had good heads and strong arms. The "good heads" referred to the Paul Hornung-type locks which look great in those Wildroot ads, and the "strong arms" would be mandatory for stirring Dinty Moore Beef Stew. Rozelle had made the NFL stamp the most prized possession on any package. You can now get up in the morning and eat " your Nabisco Shreaded Wheat knowing that the same breakfast is being served on all the NFL training tables (or at least that's what the package says). And when it's lunchtime, you can take great pride in the fact that the same heartburn you're receiving from a dish of Hormel Chili is also being experienced by Bart Starr. Rozelle's still working on dinner. The NFL stamp has completely pushed into oblivion the Good Housekeeping Seat of Approval. At last report Good Housekeeping was forming a football team.' Rozelle has gone so far as to invade the White House. Last De- cember when President Johnson was entertaining three network correspondents in a fireside chat, the CBS reporter asked Johnson whether the South Vietnamese would negotiate with the National Liberation Front (NLF). The question was quite conveniently garbled so that the NLF came out the NFL. Unfortunately, Johnson didn't take the cue and start talking about his boyhood escapades with Vince Lombardi. Also, Rozelle has done O.K. in the T.V. biz. He now provides interludes of football action on Sunday afternoons to give Frank Gifford a rest between enlightening remarks. But the fact remains that Rozelle is a marketing genius and has promoted the NFL as well as the Mary Wells Agency has promoted t Benson & Hedges. So far, the public hasn't protested, and as long as they don't, you can be sure that Roelle will flood the market with-the NFL. With such a great promotional genius at work, it seems that the NFL might have made a tactical error in not televising the com- bined NFL-AFL draft. After all, this is their slow period where they go at least two or three weeks without aw. game. With a span like that, you can't let the consumer forget. Ican see and hear it now: "Hello again, from NFL control in New York where the combined draft is taking place. We're. in our 32nd straight hour, but there's no sign of strain yet. Let's zoom in on the Pittburgh Steelers table where the next, pick will be made. We're directly above them so we'll have to talk in a whisper . . . . Wait. Here's the announcement." "Pittsburgh chooses .for their 11th round choice Kim King of.Georgia Tech."'-- "As the pudence cheers, let's bring in.Frank Gifford." "Bob, I hoped you noticed one thing there-well we .got it on our ~exclusive stop action-as the Steelers made the decision you'll notice the faint hint of a smile break out on -their representative's face..Now,-in all my years as a broadcaster, I know that means that the Steelers felt they got a good one ... And on and on. It could have been a great show. The combined draft affords many other opportunities that Ro- zelle might have missed. He should have contacted the Topps Bubble Gum Co. and had a joint sponsorship of an All-Draft team. Some great ones would have been: Jesse Phillips, Most Likely to Succeed; Kenny Stabler, Most Likely to Make Money (he was drafted by both the Houston Astros and the Oakland Raiders); Gary Beban, Most Likely Not to Get Homesick; Joe Mira, brother of George, Most 4 Likely to Play Like his Brother; Dan Kranarczyk, Most Likely to Havde His Name Misspelled. Also, Rozelle might have better exploited the first pick of the draft, Ron Yary of Southern Cal. He could have put him in Ed Sul- livan's audience, had him as 'a mystery guest on Johnny Carson, and started him out on the night club circuit as the lead singer with the Green Bay Packer's defensive unit. But I'm sure Rozelle and the NFL will bounce back from this pronotional defeat. After all, Ford got over the Edsel. Look for a stepped-up campaign selling the NFL. Like the NFL sponsoring the Baseball Game of the Week, or the NFL diversifying by buying the NCAA, or the NFL .. . Here ye denizens of Markley Hall: Statement Fails to End Feud; Clarification Asked by AAU By JOEL BLOCK The next confrontation be- Daily News Analysis tween the two groups will come The Sports Arbitration Board at the Febuary 9 Madison Square created by the Senate Commerce Garden Invitational Track Meet. Committee and appointed by Vice The USTFF pays it will still hold President Hubert H u m p h r e y the meet without asking the AAU handed down its decision on the .for its sanction. NCAA-AAU track feud yesterday. As of now, all athletes entered The report was given amid a in the meet conform to the hoopla of newspapermen, Sena- board's definition of "student tors, and American track and athletes" and so no problem will field big-shots from both sides. It occur. But Father Crowley said was given inside the Capitol-- last night that any USTFF ath- building by labor arbiter Theo- ' lete is welcome to compete whe- dore Kheel, chairman of the ther he is a student or not. board, and it was supposed toa settle the half-century long dis- If a "non-student' athlete does pute. enter the meet, and if the USTFF But it didn't. still fails to ask the AAU for a The report said that the United sanction, officials in the AAU Track and Field Federation (an may attempt to declare all the organization encompassing the participating athletes ineligible NCAA in addition to the major for the Olympics. They have high school, junior college, and threatened to do this in the past track coach's groups in the coun- and they may try to do it with try) could hold and regulate its the apparent backing of the ar- own track meets if only student bitration board and Senate. athletes participated. There could be more trouble Ambiguous ahead.j The board's 'definition of stu- dent athletes was very ambiguous It seemed to say that all under- I * graduate students, graduate stu- i s w eeke dents, and students between terms would be eligible to compete in Fri the USTFF's meet. TRACK-Michigan Relays at Yos The report also said that the HOCKEY-Michigan at Minneso' AAU would have to sanction all SWIMMING-Michigan at Wisco other foreign and domestic track meets held in the United States. Satu The leaders of the USTFF WRESTLING-Michigan Frosh ii didn't buy it. Late last night WRESTLING-Pittsburgh at Eve Father Wilfred H. Crowley, pres- TRACK-Michigan Relays at Yos ident of the USTFF, said that GYMNASTICS-Minnesota at IN business would go on as usual BASKETBALL-Michigan at Mic until the arbitration board clari- HOCKEY-Michigan at Minneso fled its report. He said that there SWIMMING-Michigan at Minn were "errors in fact in the report" and that these would have to be cleared up before the USTFF would make a decision. Impartial The report said that a commit- MA THEMA Tit tee of equal numbers of represen- tatives would be formed to iron out problems arising out of the Tired''of the slush and crush ruling with "an impartial chair- University for graduatC work man" having the final say-so. Mathematical Sciences has The report envisioned a perfect departmental developmentt situation where a single body would be created to contol all student-faculty ratio. Fellow track events in the United States. Sunshine all year. Inquire: It added, however, that this over- all governing organization would Professor E. D. be impossible to create because of the opposition of both parties. Department of1 Reverend Crowley said that his New Mexico Stc group was ready to concede to Los Cruces, Ne a third controlling body and that "it is the AAU that is blocking its formation." * * Packers' L GREEN BAY, Wisc. (A')-Green Bay's Vince Lombardi, pro foot- ball's most successful coach in the past decade, relinquished the coaching reins to his assistant, Phil Bengston, last night. But Lombardi said he will continue as general manager of the worlds champion Packers. Lombardi, the Packers' iron- willed pilot for nine National Football League seasons, during which they won five champion- ships and two straight Super [Bowl games, told a dinner gather- ing of club directors and news- men that the responsibilities of both jobs had become too much for one man. "I must relinquish one of the: jobs," he said. Lombardi, 54, stepped down one month after the Packers, NFL kings for the third straight year, drubbed Oakland's American Football League champions 33 to 14 in the Super Bowl at Miami, Fla. He described Bengston, 56, as a * * iI ombardi Ends Reign "loyal and dedicated assistant" tory to what was a sick franchise and predicted the Packers would suffering on the field and at the continue to prosper. box office. * * _ .: _ _ i Bengston. a former Minnesota athlete, has been the Packers' de- fensive genius since 1959, when Lombardi moved from the New York Giants to Green Bay and turned the ailing Wisconsin fran- chise into a winner. Lombardi, a native of New York and one of the legendary "Seven Blocks of Granite" on Fordham University's football powerhouse in the mid 1930s, cit- ed the growth of pro football, the problems created by the recent NFL-AFL merger and the in- creasing burden of player rela- tions as reasons for his decision to devote full time to the role of general manager.. As Packer coach Lombardi won as no other coach in professional football ever had won. Winning "Winning isn't everything," Lombardi once said. "It's the only thing." With the Packers under Lombardi, it almost was. In nine seasons as Packer coach, Lombardi's teams won 89 regular season games, lost only 29, and tied four. The Packers captured five NFL titles, six Western Con- ference titles, and two World American Football League cham- pions. The last thee NFL crowns came in succession. No other team since 1933 when the NFL went to a playoff system to .determine its champion ever won three straight titles. The Packers had won only once in 1958, the year before Lombardi arrived and gave health and vic- 1 !+ 1 l He announced when he arrived that he had never been associated with a losing team and wasn't about to start now. He had little to base his confidence on. At that time Lombardi's only VINCE LOMBARDI prior head coaching job had been with St. Cecelia's High School in served under Earl "Red' Blaik, a Englewood, N.J. stern disciplinarian and 'a bil- He still was a high school coach liantly successful coach. - at age 33 despite a membership in Lombardi was 41 when he left Fordham's famed Seven Blocks of West Point and went to Work 'for Granite forward wall and a Ford- Jim Lee Howell and the New York ham law degree. Giants. West Point He was to remain as the Giants' In 1946, he returned to Ford- offensive coach until the,"call ham as a line coach and began came out from Green Bay in 1959. the slow climb toward fame, True to his word, Lombardi wealth and power. In 1948, he never allowed himself to be as- moved on to West Point where he sociated with a-.loser, Professional nd in Sports day st Fieldhouse ta, Duluth onsin urday in Events Building, 9:00 a.m. ents Building, 2:15 p.n. st Fieldhouse A Gymnasium, 2:00 p.m. chigan State ta, Duluth esota fj} t. kk f Montreal Chicago Boston Toronto New York Detroit NHL East Division WV L T Pts 25 14 9 57 22 15 12 57 24 18 7 55 23 17 8 54 22 17 8 52 19 22 8 46 GF 145 142 170 136 139 158 116 119 116 109 122 96 Stacdi Philadelphia Boston GA 103 135 140 106 126 156 107 139 150 117 146 139 West Division Philadelphia 21 19 8 50 Minnesota 19 20 9 47 Los Angeles 21 24 46 St. Louis 18 21 8 44 Pittsburg 17 24 7 41 Oakland 10 29 11 31 Yesterday's Games Montrenl 5, New York 2 Chicago 4, Boston 4 Los Angeles 8, Detroit 6 Oakland 3, Philadelphia 3 Pittsburgh 2, St. Louis 0 Today's Games None scheduled ngs NBA Be- W L Pct hind 38 15 .717 - 35 17 .673 2" Cincinnati 25 27 .481 121 New York 27 30 .474 13 Baltimore 22 31 .415 16 Western Division xSt. Louis 40 16 .714 -- xsan Francisco 33 22 .600 64 Los Angeles 29 24 .547 91! Chicago 18 37 .327 211 xSeattle 16 38 .296 23 xSan Diego 14; 39 .264 241; x-Late games not included. Yesterday's Results New York 112, Chicago 103 San Frai'cisco'at San Diego, night St. Louis at Seattle, night Today's Games Baltimore at Boston Detroit at Philadelphia Cincinnati at Chicago Seattle at Los Angeles' San. Diego vs. San Francisco at Oakland S/, /, CS STUDENTS ,?Consider New Mexico State k. The NMSU Department of the prototype of the NSF grants. Excellent staff. Low vships and housing available. Gaughan Mathematical Sciences -ate University w Mexico 88001 AN EQUAL OPPORTUNITY EMPLOYER --- - - " -I The challenge of the lowly citizens of iniquity to a three legged hopscotch race mighty laughter in the marble halls of South your den of has caused Quadrangle. LOOKING FOR AN APARTMENT? Landlords who offer a 196E University 8-month lease: University Towers, Packard Mgt., Madison Mgt. Huron Valley Real Estate, Howard Hirth, George Conger, Mrs. Raymond Wint, Chestnut Properties We the mighty. accept the challenge (sic) of the puny to this simple-minded athletic event. However we realize that long hours of deep intellectual meditation were required before this idea left your tiny minds. We meet on the field of challenge on the fourth day of the new moon. SOUTH QUAD COUNCIL Landlords who have said they " w not The 1968 University lease: Apt. Limited, Dahlman, Charter, .. use I Hi/le! Can Jewish Worship Express the Anxiety of Our Agel Hillel answers this question with: Campus Management IF YOU CAN'T WAIT kM El w'4au EK WER II ®I i Al '