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This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

March 26, 1904 - Image 4

Resource type:
Text
Publication:
Michigan Daily, 1904-03-26

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THE MICHIGAN DAILY
be** 00 664 a

I

ruritan Oxfords

See
New
Spud
Last
In

f

k
t .
.
-4.

ECYMTAN
CtGAnLTTES
yrobvn in Turkey.
Perfected in Egypt.
Enjoyed in America.
iOGUL. SNOK. MAKELS 9YTIAN SMOK1.5
0 Tforp ' cents.
Cork Tips or Yflin

t
! _ t
i} ,

Spring
Styles

I

' r
f .

Arri-1

Win.Day MONEY LOANED ON j
Watches, Diamonds,
Jewelry, and all High
tClass Chattel a n d
Collateral Security.
BUSINESS STRICTLY CONFIDENTIAL.
Ann Arbor Store, I I I . rlMain. W. J. LOURIM.
1+. Opposite Cook Souse
Factory-Brockton 0"ass. offie Bok.1 1 30, 1 to0 459.
7:00 tto 8:30
.tICHIGAN CENTIAL :++,*,* **** ***** *****+ '
* R E N T S C H L E R For anything in the line of +
"The Ni#gra Falls Roule." Maker of Photographs Framing, Call on Rentschler, #
THE SHORT LINE- 4+ Phone 389-2r. Corner Main and Huron Streets. +
ANN ARBOR to +* . 4 , ++ n ++++,,gm ++g ++

CHICAGO
BUFFALO
NEW YORK
AND BOSTON
with direct connections at Chicago for St
LeuseKassas City St. Paul and the West
For informatisonan throughticketscall oor
write to W. W. CASE, Agent. Ann Arbor.
D., Y, A. A. & J, RAILYAY
STANDARD TIM'
For Detroit half hourly from 6:15 a. m. until
6:15 p s. Thee hourly antil 11:15. For Y ,i-
lant onl , at 12:15 a. m. and 12:45 a. m.. or
Jackson hourly from 6:15 a. m. until 7:15 p. m.
Then at915 p.. aed lnd1:15 p., s.
Waiting Room, Hures St.. W. of Hats.
MANN'S DRUG STORE
213 SOUT"M AIN ST.
E. D. KINN HARRISON SOULE
President. V. President.
. W. cLARKsON, Cashier.
FIRST NATIONAL BANK
OF ANN ARBOR, MICH.
CAPITAL, - - - $100,00
SURPLUS AND PROFITS, - $40,000
A. LEBLE,
Forest Avenue Meat Market.
Poultry, Game and Fish in Season
530 Forest Ave. Phone 407
A. J. WATSON
Wall Paper, Paints
and Oils
216 East Horon Street.
Creamf Chewing Candy,
Salted Peanuts, Hot Buttered
Popcorn, .Crackerjack fresh
daily.
C sstaItenRT

LECTURE ON MODERN ADVERTIS- Irridescent in beauty, prismatic in
NG. new and gorgeous coloring, "A Hot
Old Time," which has blazed a path-
The lecture on Modern Advertis- way of laughter through the country,
ing given yesterday afternoon by Mr. comes to the Athens Theatre tonight.
John L. Mahin of Chicago, was a most Those threatre goers who have not
profitable one, especilly to those in- seen "A Hot Old Time," have heard
terested in higher commercial edu- of it as a mirth-provoking, musical
cation. Mr. Mahin said in substance: farce comedy of great excellence.
There are four essentials to busi- This season, besides being all of that,
ness: (1) An article of merit. (2) it is, in addition, a splendid spectacle,
Existence of people who have means brillint in diversified color, boiling
to boy it. (3) A place where it can over with new and clever wit, and the
be sold, and (4) The arousing of latest and most catchy music of the
interest in the article for its own great popular composers of the day.
sake irrespective of its price. This The scenery is fresh from the skilled
last is advertising, and depends on the touch of the accomplished scenic
other three fundamentally. artist, and the costumes from the
In arousing this interest in an hands of the deft fingered costumers,
article which gives it desirability, the the outlay for these two items of the
fundamental thing is an idea in the production alone amounting to $25,000.
advertiser's mind which must be The management promises a chorus
transmitted to the possible purchaser. of twenty beautiful and accomplished
Space, types and pictures are merely show girls, who have been selected
media of expression, they have no with particular reference to their
inherent advertising value in them- personal charms and their accomplish-
selves. The best advertisement is ments as musicians and dancers. In
not the one which catches the atten- the company are such well known
tion as being a good "ad," but one artists as Eddie Weston, Lottie West
which tells its story. Until means Symonds, the three famous Nelson
is subordinate to purpose, the best Sisters, John McMahon, Eddie Col-
advertising is not realized. lins, Wm. Sellery, Gussie Nelson,
The work that advertising does is Leola Mayo, E. S. Jolly and H. C.
mental, and advertising itself is or- Browning.
ganized salesmanship. You must tell
a story not to one, but to a large Your eyes examined by an
number. expert optician. All the lat-
Advertising is a profession. It re- est approved appliances and methods
quires that professional "come hither" known to the profession are employed.
attitude which can only be maintained New eye glasses fitted, lenses dupli-
by strong characters. No other busi- cated, frames repaired. Halter's Jew-
ness gives greater opportunity for elry Store. tf.
the use of brain power, nor greater
satisfaction and social respect than Have you seen the new Vibrassage
for those who master it. machine? Ask the man at Trojy's. tf
Lost-Pi Beta Phi fraternity pin. Negligee Coat, Shirts, Cuffs attach-
Finder please return to 406 Packard ed or detached, at Allen's.
street, and receive reward. It-8
For a fine pair of Peg Top Trousers Fresh Lowneys, Allegrettis, Spar-
go to Allen's. row's and Huyler's Chocolates atCush-
ing's Pharmacy.
A full line of fancy Vests and Neck--
wear at Allen's. Ask Trojanowski for a Vibrassage.

411 E. 57th St., C tcago.
Caps and Gowns made to or-
der and rente.
Pennants for all colleges and
fraternities carried
in stock.
Class Pins, Class and Team
Caps
Send for Catalogues.
Arkansas, Texas, Mexico
and California...
Are best reached via
St. Louis, World's Fair City,
the
Iron Mfrountain
Route
Two daily trains to California.
Three daily trains to Mexico.
Four daily trains to Texas.
Four daily trains to Hot Springs.
Six daily trains to Little Rock.
THE BEST OF EVERYTHING. }
WRITE ME.
H. D. Armstrong, T. P. A.,
1233 Washtenaw Ave.,
Ann Arbor, Mch.
SPALDING'S OFFICIAL
FI ITR-LLEGIATE
FOOT BALL
Used by all the Leading
Colleges
- FtBall~Pants-Lacefront
fine curled hair ad thIghs
with esee strips.
. . SPALDINGo & BROS.
stNew York, Chicago, Denver.
SSadiag's Official Foat Hall Colds
isvro93.eted by Walter~amp.
S Price 15ceets.
Senior
junior
Sophouore or Freshma-first day a
school or last, yu are joet as liable to
accident and injust as great need of
Peed's Etract the old famly doctor-to
relieve you. There are may illthat
yield like magic to its healug insu-
euce, ForoverffyearIthashbeen the
ledngremedy Itheuold family sedi-
cine chest-"first aid" in all emergen.
cies. At college or school, as well as
ie the hme, it is cunited a necessty.
.Suothes ad freshens the ace after
shaving. If you have never used
Pond's Etrat yea may not refuse.
Watered WItchaelwheitisoffered
you as a substitute; if
yeu have ced Ped's
..asa Extractyou willreie
to take any substitute-
youwill insiston Pond's
Extract. For brs,
ctbrises, to sop
bleding anddrive away
} '" pais and aches, it is a
soothing, healing rem-
edy, easy of application
LUmtos and a positive cure.
Sold oeto iseaed ot-
a lee a de' lff raper.
ACCEPT NO SUBSTITUTE.

Electric and Gas Fixtures and Construction.
Plumbing and Steam Work. All at Reasonable Rates and First-Class Order at
J. F. SCHUH'S, 207 E. Wassington.
BIXLR'S
PHYSICA TRUNING IN WRITING
the book for all the peple all the time, in all vocations; for home improvement. 60
pp. illustrated, price h. Tested I, years. Three months' corres5on ene.course by
author 7. Por a brief time I will send the book and course for $L Will lecture on
ph siea trainingin rapid writing for $ 1) or ooe week for $5)4. Oonalueve to health
and positive cure for bad writing. Individuality retained Business Penman and
one lesson, loc. Address Prof. G. BIULR, Ai5soa St. & Ogden Ave., Chicago, 111.

l N VAL Y Ry.Continues Its Excellent
Gv ITRAIN SERVICE
--YOU WILL FIND-
FOUR TRAINS DAILY FROM TOLEDO
Carrying Parlor Cars on Day Trains
Sleeping Cars on Night Trains 515
UNION DEPOTS IN TOLEDO
AND COLUMBUS. L. W, L-ANDMAN, G. T. A., Detroit

Always Ahead
AuStyles.

MILWARD, THE TAILOR.

The Best
of Evervthlnt in Tailoru

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