Shyheimaka 'The Rugged cnua: By llJREKA lURK "#Chill n Cltlz.n This society has often placed adult characteristics on our children to make them "cute". A young Alfonso Ribero, dressed exactly like Michael Jackson, was the tar of the Pepsi commercials back in the day. The more he acted like a twenty-five-year­ old man, the morejobs he got. Paula Abdul thought that it was cute for her to dress young girls up like the grown white women with slick back hair, red lipstick, and tight dresses that appeared in Robert Palmer's "Addict d To LAve" video in her own "For­ ever Your Girl" video. And let's not even mention the Calvin Klein model, Kate Moes, whose image verges on child pornography itself. All of the above exam ples had white faces behind the scenes. But now, the rap in­ dustry has dipped itself into the practice of placing grown­ up characteristics on chil­ dren for the sake of novelty. Enter Shyheim, aka "The Rugged Child". Shyheim is down with Wu­ T Clan. r p �p th t has lown up the East ebast tunes like "Method Man". Aside from their un­ usual style of rapping that has landed them in the spot­ light, the group makes refer­ ences to weed laced with crack so their eyes bleed. Now they have a "shortie (youngster)" in their stables to further the tales of life. SHYHEIM'S SINGLE "On and On" is a tale of the neighborhood in urban areas, from his viewpoint which isn't original enough to make a big fuss over. Th r t of "AKA The Rug­ ged Child" is a testimonial as to how hard core thi young­ ster, who d n't mention his name (but he could easily be 15 years of a ) really is. "I tell it like it is," he explains. "And no one is going to ever get my spot my props. I'm always gonna make sure of that." Howeve many ways you can think of to expr that statement, multiply it by 15 and that's the essence of Shy­ heim's debut. Granted hip­ hop is about representing one's self but the object is to do it as, creatively as possible. Somebody forgot to tell this kid. Starting out five years ago, Shyheim was listening to LL Cool J, lie c and Run DMC and got bit by the rap­ ping bug. After memorizing and repeating the legends' raps, he started writing his own lyrics within months. "Then, when I was finally sat­ isfied with my ski lls, I de­ cided to come ou t of the closet," the youngster says. RNS, Shyheim's producer, heard the kid battling on the street one day' and the pair started to work together in 1991 in Staten Island. . The rest is wrapped up in "Rugged .Child" history. It is not Shyheirn's age that mak him a "y ungster", it . hi rap tyle nd hi content. IfW t co t r pper C ual, at 17 ye of age, can flow effortle ly a ou variou thin within one r ck, then he i no a youngs r. If Shy­ heim continu hi un-origi- nal r p tyl in hi forgettable ton (he can't make his 'voice flow like an instrum nt) then h will be easily wiped out in this big industry called rap. . ................ I 0 L Y one step away from the rebellious playground inhabitan , An­ other Bad Creation. The same attempt at the grown­ up game of being hard core where Another Bad Creation found their niche is the one .\"/l_r hci III is (JI1(r one st ell lIU'l'Y jrom the rebellious playground inhabitants, Another Bad Creation. Shyheim usee to validate his rap ty1e. It would indeed be differ- nt if it w r society that turned Shyheim into trying to be more grown than he thinks he is, but in this case it is the busin of the rap industry. Throw some baggy clothes on a Black boy that thinks he can rap and you're supposed to have a star. Never mind the years that rappers like Rakim, KRS One and Slick Rick put into their craft. Now, they've got a "rug­ ged child" to carry on the tra­ dition. Shyheim can't go on. ,. THE SCOOP By Janice Malone , It's been two and a half years 'since gospel.music great Vickie Winans has released a new al­ bum. But, 'the long wait is about to end for her anxious fans. Vickie recently signed a new contract with Intersound. Vet­ eran gospel music pioneer J ames Bullard was reeently ap­ pointed vice president of the At­ lanta-based music organization Mr. Bullard will lend his exten­ sive years of expertise of work­ ing in gospel music to h lp pearhead Intersound's artists to the top of tb charts. Ms. Winans is one of the first gospel artists that the veteran music oompany has signed, with some major nam to follow later this year. "I'm so thrilled about being with Intersound," Vickie said from her suburban Detroit area home. "I've been with two other record labels, but now I'm as excited as I was when I did my very first album," she beamed. Her new album will re- leased sometime in April or May and in true Wmans tradition, the music will undoubtedly be of stellar quality. Her team of pro- ducers will include Vickie's son Mario "Skeeter" Winans and producer/oomposer Jerry Peters. Mr. Peters' is Intersound's A&R director. He's arranged many of pop star's Whitney Houston's live performance shows. Vickie says her new album will offer music hat's in the more traditional ound, similar in arrangement 0 h r rendition of "We Shall Behold Him, " Vickie revealed. "During those years, I really don't think ·these other labels lmew exactly how to promote, a gospel artist. They would put my records out and did not really push them enough. But with this company, all of the preliminaries are already rolling. We've done some pre­ production work and I'm doing pre-publicity and the album doesn't even have an official name yet!" Vickie explained. The careers of many recording artists often lie dormant be­ tween albums, but not so with Vickie Winans. WH E WITH H two. other label , Vic i received Grammy nominatio for e ry album she' recorded. "I [I I so blessed for such an accomplish­ ment because tb Christian mu­ sic ne is so h vily turated th e days," shared Vicki . ow that she's wi h Inter­ sound, Vickie's n xt p 0 obvi­ ously will follow the s me golden, selling foo teps her previous efforts. The oompany is pulling out all the stops to ensure I that Vickie ge its full support. "There's a world of difference bet n be­ ing with Intersound and the o her lab Is I've been wi h," CT, he' had 0 many offers for ooncert bookings, that sh 's had to turn down count} concert requests. "That d n't make me think that I'm so im­ portant. It hows me that people' still want to hear me with or without a new album and that's tb real beauty of it; Vickie said. When she's not being Vickie Winans, the recording arti t, he's Vickie Winans, the televi­ ion personality. For the , five years she's hosted the syndi­ cated 'IV show "SingSation. " Sh also does TV oommercials for the Quaker Oats Company, as well as being its spokesperson for its "Voices of Tomorrow" youth gospel choir eompetition. In addition to adhering to a rigorous schedule for her own career, Vickie is also a wife and mother. As many know, she is married to Rev. Marvin Winans, of the Winans gospel music fam­ ily. Rev. Winans is pastor of Per­ facting Church in Detroit. IN ONLY OUR 'years, the church' oongregation has grown to n ly 1,000 membe . Vickie says that she finds being a pas. tor wife equally rewarding as her other or "It's like other aspects of my career, sometim challenging, but the end results are 80 fulfilling. According to Ms. Winans, ther may be a Vic ie and Marvin Winans duet album in the not too distant future. It' on both oftbeir agendas, but an ex­ act date for rei e is yet to 00