tPl writ in or circl th appropriate
number for your re pon .)
CIRCULA'DO
1. Su ibe
2. Pick up at ne tand
3. Door-to-door delivery
4. P on from omeone else
2. How long h v you b n
ding the Michi Citiz n?
1. 0-6 months
2. 12 months
3. 1-2 years
4. 2--4 years
5.4 years
6.6- 10 years
7. 10 - 15 years
GENERAL
QUESTIONS
Q3. What i your main reason for
reading the Michigan Citizen?
1. Arts & Entertainment (Aesthetics)
2. Classified Advertising
3. Community News
4. Coupons
5. Editorials
6. Education
7. Local news
8. National news
9. Sales Advertising
99.0ther __ ' __
Q4. Which writers do you read
re.KU1ar y t chjg;lIA.J.,;jjt.W�u:I
Q5. On average, how much time do
you spend reading a typical J e
of the Michigan Citizen?
1. 15 minutes or I
2. 16-30 minutes
3.31-59 minutes
4. 1 hour or more
Q6. How many time do you look at
the Mi�higan Citizen before you
put it away?
1. Once
2.1-3 times
3.4-6 times
4. more than 6 times
Q7. Including you elf, how many
people read your copy of the
Michigan Citizen?
1.'1-3
2. �
3. 7-9
4. more than 10
Q8. Rate the Michigan Citizen on
its cove e of the followingi
(have more of -3, remain the same -2, or
have less of -1)
2 1
S 2 1
S 2 1
321
321
1. Detroit F
2. Detroi e
3. Michigan Chronicle
4. Other local newspa
pecify)
QI0. How would you rate he
Michigan Citiz n gain th
competition? (4-Excellen 3-Good,
2-Averag , l-Poor)
Value 4 3 2 1
Content 4 3 2 1
Format 4 3 2 1
CURRENT ISSUES
Qll. Consider the following i u in
our community and tell us whether you:
tronglyagree (5), agree (4),
no opinion (3), d.i gree (2), or
trongly disagree (1).
Racis in our community is on the
decline. 5 4 3 2 1
Racism has had little or no effect in our
community. 5 4 3 2 1
Media coverage (television, radio,
newspaper, etc.) of' u concerning
our community i : accurate, 5 4 3 2 1
ir. 5 4 S 2 1
Crime in our community is being
handled fairly and in a timely manner
by law enforcement. 5 4 3 2 1
We, need more Black-ownedbusinesses
in our community. 5 4 3 2 1
We need more jobs in white-owned
'businesses. 5 4 3 2 1
We need more jobs in government and
civil service. 543 2 1
SHOPPING
Q 12. Which mall( ) do you hop
mo t often? (You may circle more than'
one.)
1. Oakland
2. Northland
3. Westland
4. Eastland
5. Fairlane
6. Tel-Twelve
7. Somerset
8. Macomb
9. Renaissance Center
10. New Center
11. Avenue of Fashion
12. Belmont
.13. Belair
14. Summit Place
15. Twelve Oaks
16. Lakeside
99. Other -- --lC.llJSp.a;e�cll:L'(yu.)
THANK YOU very much for participating in thi
urvey. A a final reque t, will you plea e hare ny
dditional comment about the Michigan Citizen that
2. Airpl
S.B
. C r
5. Ship
6. in
9.Oth
____ ( pecif.y)
d
hold
own
----
nue
_______ (. tpecify)
Q 1 • Wh t grocery to do you
hop mo t often? (You may circle
more than one numb r.)
Q22. Do you do volun r
i.v 2.No 3. I hav in th
Q23. Do you do Ie
o zaUon?
1. � 2. No 3. I hav in the past
Q24. Wh t I your reUgio
affiliation?
----------------------------------
Q25. Your political filiation?'
1. Democrat 2. Independent
3. Republican 9. Other
Q26. Do you vote? 1. Yes 2. No
Q27. Re idence:
City Zip Code _
Q28. umber of people in your
hou ehold, including you If _
Q29. You are: 1. Male 2. Femal
1. Foodland
2. Spartan
3. Fanner Jack
4. Kroger
5.A&P
9. Other ._JiI'(please specify)
Q15. How many time w k do
you hop convenience tore
________________ (specify)
READER PROFILE
Q16. Chec the recreational
ctivitie in which you nd/or
membe of your hou ehold
regularly p rticip teo (You may
circle more than one answer.)
Q30. Age:. _
Q31. Marital Status: 1. Married
2. Single 3. Divorced 4. Widowed
5. Other
1. Boating
. 2. Camping
3. Dining out
4. Fishing
5. Going to a movie or the theatre
6. Music
7. Photography
8. Sporting events
9. Travelling
, 10. Renting or buying videos
99. Other
-------------
Q32. E ie Identification: 1.
African-Am riam 2. Asian 3. Latino
/ Chicano 4. Native American
5. European American
9. Multi-ethnic:
Q19. What mode of transportation
have you and/or membe of your '
hous ehold used to travel on
plea ure and/or bu ine trip
within the past 12 month? (You
may circle more than one ansuier.)
1. None
Q33. Education:
1. Grad 8 01' less
2. Grades 9-12
3. High school graduate
4. 1----4 years of college
5. College graduate
6. Graduate/Doctorate
9. Other ( specify)
Q34. Occupation:
1. Blue collar
2. Clerical/Sales
3. Homemaker
4. Management
5. Military
6. Professional
7. Retired
8. Secretarial/Administrative
9. Self-employed
10. Service
11. Student
12. Unemployed
99. Other (specify)
Q35. Annual hou hold income:
1. Less than $15,000
2. $15,000 25,000
3. 25,001 35,000
, 4. $35,001 55,000
5. $55,001 75,000
6. $75,001' 100,000
7. more than 100,000
. Q 17. Which theatre . do you
regularly attend?
1. Fox
2. Fisher
3. Bel-Air
4. America West
5. Hilberry
6. Attic
7. DIA
8. Paul Robeson Theatre
9 Masonic Temple Theatre
10. The Palace
11. Joe Louis Arena
12. None
13. Other
-------------
Q18. How many trip have you
taken within the past 12 month ?
. Pleasure Busin
-- --
were not covered in the ur-vey' that will help u
improve our paper. (Le.; thing to add, thing to delete,
thing to chan e, what you like mostlle t, etc.)
.I:...l!�8UDJllL.l:t.W��.l.Q.i· Michi an itizen
. O. Box 035 0
n oit, MI 48203
, ,