" HILDR
OF THE
Dream' aloo atmanyoftberren
and women who'v achi ved
itions powerand inf1u:� in
� 1 American wot1q>lace.
Tbe k provides great in-
ights it illustra just what it
takes to a ful Bl k
living in white America With
good exampl through tbevoi
of men and women woo refused to
letAmericalivei "col rblind"li ,
"Qilldren of the Dream" is an im­
portant book for all in America to
read. The 50 fu1 BI
profil in the publication are first
and foremost personally affirmed
and empowered by a positive
sense of racial identity.
Tte people in the "Olildreno
the Dream fully uOOen;moo that es
Blacks �y will continue ., en­
counter obsUlCl pIejatice, aM
inequities, but they do rot view
tberrselves, ror their race, a
lability or came of this problem.
. Ra�thandwell on the �uities
of racism, this is a book that can
help all of us with its timely
psychology of Black success.
One of the "Dream" book'
products is Charles Morrison.
Cluck Morrison worked within
the system to become one of the
highest ranking Blacks in Cor­
porate America, A listee in the
1 1 edition of "Who' Who in
Black Corporate America," Mor­
rison is Vice-President of Cola­
Cola U.sA and has autOOrity over
20 percent of the country's leading
beverage company's business.
Providing an interesting com­
mentary on "I want to win,"
Morrison's profile entry in the,
book gives great irsight on the
trials of tOO� of Blacks in
mid-em-upper levels of corporate
America. The guy woo "wants, to
win," is a gradiae of small BisOOp
College and was talked ink> going
to work for Coke by another
product of the Dream, Jesse Jack­
son.
THE BOOK charts
Morrison's rise from Proctor and
Gamble to Schiltz Brewing Com­
pany to a stint at Black-owred
Burrell Advertising Ageocy. In
the book Morrison points out that
the key to Black success in the
whie world is to gain "respect for
woo you are and what you do," in
that environment. His commen
about Blacks ani the conswner
clout that they have, but don't tse
effectively, is worth reading.
Another timely publication
about Blacks in positions of power
is the listing of "100 Blacks on
Boards of Direcors," This listing
of African-Americam woo guide
many companies' management
and represent the interests of tock­
holders, and the public from atop
major corporations is available for
SS.OO from Who's Who in Black
Corporate America Puolieanors,
1264 National Press Building.
W�hingk>n, D.C 20045.
For Blacks who are kiflg
infonnation about rol m of
color, access to levels of corporate
power ani largess, these publica­
tions can be very valuable.
America i still two separate
societies, one Bladcarxl ore white,
these pwlications provid a bridge
between tre two systems.
Wlil KI
S vi ng m n y i Iw Y go d
id ... but not when it com to t­
properly written will. Sinc
BUSINE'3S FINANCE
Inor Chlldr
It m y em Ii e the be t way to
provid for your children' uture
but, Ii ting your minor children
neficiarie on your life i urance
A iIli
Th tjobi cle rly
pe to your property er you re
go . But you won't be there to
expl in wh t you me nt, 0 the will
m t be cle rly written nd hould
include certain tipul tio .
ora 0 p nd
and add 1 ,000 job
By Alain L Adl r
Ap BUM. wnr.,.
DE.4.RBORN, Mid. (AP) -
Ford Motor Co. recently announced
about 3 billion worth of improve­
ments and a net gain of about 1,000
job at truck and minivan plants in
Kentucky and Ontario, Canada.
The expansion plan at the No.2
automaker contrasts harply with in­
du try leader General Motors
Corp.ts program to clo e 21 plants
and cut 74,000 job by 1995.
Ford plants are running much
closer to capacity than GM' .
"We want to ensure that we have
product and production plans in
place that will allow Ford to olidify
its posi tion in the light truck
market," said Alex Trotman, execu­
tive vice president of Ford North
American Automotive Operations.
The No. 2 automaker said it
would invest:
-More than $900 million to
retool and re-equip its Oakville As­
sem bl y Plant near Toronto to
produce a new minivan beginning in
late 1993.
About half that amount already
ha been pent on new paint
facility.
Ford expects to build 300,000 of
its new minivans a year at the Oak­
ville plant.
The new model will join the Ford
Aero tar and the Ford-Nissan Mer­
cury Villager, which goes into
production l�t Tuesday in Avon
Lake, Ohio.
The 700 workers will come from
the djacent Oakville True Plant,
where one shift of 700 workers is
being dropped.
Eventually, Ford said, 400 more
employees would be added to the.
minivan production.
- More than $6SO million to ex­
pand and equip its Kentucky Truck
Plant in Louisville for production of
F-series trucks, the best-selling
trucks in America last year.
The plant will continue 0 be the
only source of Ford's medium and
heavy-duty trucks.
About 1,300 workers could be
added by 1995.
- About $1 billion to equip
Windsor Engine Plant Two in On-
,
Procurement
Conference, Small
Business Trade Fair set
Wayne State University will hold a Small Buslnes
Procurement Conference on MOoing Buslne In the 90s"
in conjunction with a Small Buslne Tr de Fair on Friday,
April 24, at the Westin Hotel.
The conference, from 8:30to 10:30 a.m., will show small
firms how to .obtaln large government and corporate
contracts and demonstrate how large buslnesses make
their purchasing decisions. The conference fee is $10
before April 24, $15 atthe door.
The trade fair will be held from 10 a.m. to 4 p.m. In the
Columbus Room of the hotel. "
Exhibit booths are available, to vendors for $50. The
trade fair is free and open to the public. For information
about either event, contact Angela Bridges at the Sma"
Business Development Center, 577-4850.
Dean Witter's Chief Investment
Strategist William E. Dodge and
Chief Economist Joseph O. Carson
will address the prospects for local
and national economic recovery, as
well as the investment opf>ortunities
likely to result, when they pe at
the Radisson Hotel in Southfield at 7
p.m. Wednesday, April 22. The
seminar i free and open to the
public.
Dodge and Carson, quoted wide­
ly in the busin p and frequent
guests on nightly business new pro­
gram, will al 0 offer hands-on
strategies that inve tors might con­
sider to capitalize on th recovery
forecast. •
I
Dodge currently leans toward
cyclical stocks for the near-term and
auto stocks for the long term. As
chairman of Dean Witter' Invest­
ment Policy Committee, he directly
formulates the firm's recommended
equity/bond/cash portfolio mix and
helps determine the company's top
25 tock pic , which currently in­
clude E.l. DuPont, May Department
.store , Chemical Bank and Hewlett
Packard.
•. Admi ion to the April 22 presen­
tation is free, but stating reservations
are required. Please call Carol at
.(313)746-4500 for more informa­
tion.
tario for production of new truck en­
gines beginning in 1995.
About 850 employ , iDc1uding
700 on indefinite layoff, will be
hired there. But 1,000 Ford oIkers
in Windsor and about 300 in Lima,
Ohio, could lose their jo making
Ford's current 7.5-liter and 5.S-liter
truck engines, which wiil go out of
production in 1996, Ford pokesman
Bert Serre said.
Ford did not account for the other
$500 million in spending- The com­
pany said all the plans are subject to
local contract concessio from the
United Auto Workers union, U.S.
Environmental Protection Agency
approval for a new paint facility at
the Kentucky plant and local tax
breaks.
Ford gained eight-tenths of a per­
centage point of total vehicle market
share in the first quarter of 1992 from
fourth quarter 1991 to �.2 percent
as its truck sales rose nearly 16 per­
cent.
Rival GM lost two-tenths of a
percentage point of 'total car and
truck market share to 34.8 percent,
S min r off r
affordable home
own r hlp opportunltl
TROY MICtilOAN - Standard
Federal Bank will hold a free Com­
munity Home Buyer' Program
Seminar on Saturday, April 25, 1992
from 10:00 a.m. until 12:00 noon at
the Greater First Missionary Baptist
Church, 2231 Indiandale, one block
outh of Davison at 14th Street in
Detroit.
Your II
n up-to-
Char le Ro is host of the na- :
tionally syndicated radio program •
"Your Per onal Finance" and the,
author of "Tb Best of Your Per­
sonal Finance. "
WTVS-Channel 56 President and General Manager Robert
Larson has named Judith Scafe as project manager for the
community campaign ·City for Youth.· Ms. Scafe joins the
station from the Wayne County Office of Health and Community
Services, Youth Services Division, where she was in charge of
recruiting and training volunteers to serve as mentors. At WTVS,
M . Scate will be responsible for developing, coordinating and
managing all ·City for Youth" activities.
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