\
TIDRTY P C of th new workforce will be provided
by minority mal and immigran . Fifty-five percent will be
provo by native-born women.
Corporatio which re expanding either will have to ccept
more omen and minori' inlO upper levels of man gement,
or ey will be forced 10 recruit even deeper inID the pool of I
qualified white males.
Second, a multicultural perspective will be necessary because
of the changing racial composition of the United States. By
1997, e majority of the population of California, the larg t
Ie, win co . t of Mexican-America ,American Indians,
African-Americans lid Asians.
By 2020, the majority of the American labor force between
the g of 21 and 40 will be nonwhite. In the next thiny years,
the hite population wiD have little growth; the nonwhite
population will almost double.
Third, in mational factors will force corporations to gain a
b er, multicultural perspective. The growth of Japan as
w rid economic power, dominating the entire P cific rim '5
economy, means th t thousands of white American managers,
engineers and accountan will be forced to wor in Japan, South
Korea, or 0 er Asian nations. The Japanese 1 nguage and an
appreciation of Asian cultures and societies will be important
. too for dialogue and exchange. The increased importance of
mic mar in Latin America, IQU '. , tbe I
nd Afiica will mean t corpQrations will r . uire
man gers who possess a solid background in the cultures, eth-
nicities, 'languag and politics of these regions.
. .FlNALLY, SOME corporations are beginning to realize that
African-Americans and other people of color. do not buy the
same things that wbi buy. This bouldn't be surprising.
People with different cultures have distinct social habits, tastes,
and aeathetics. African-Americans represent less than 13 per­
cent of the total population, yet they purchase more than 2()
percent of many different types of food, clothing, certain
automobiles, pd so forth.
Marketing tudies show that nonwhites are more product or
brand loyal than most whites. They purchase more cosmetics
and haircare produc than whi . Blacks buy more than one
quarter of many pork products, and one fourth of the rice con­
sumed. They buy about one third of all fruit flavored soft drinks
. and Kools cigan:ttes. Any corporation which ignores the racial
upects of the co umer market, domestically or internationally,
will erode its martet sbare and reduce its own profits.
For African-Americans and other people of color, "racial
economics", also means new leverage for corporate concessions.
Selective buying campaigns can be an increasingly effective
weapon 10 force corporations to reinvest part of their profits back
into our communities.
Dr. Manning Marable is Professor of Political Science,
University 0/ Colorado, Boult!er. "Along the Color Line" ap­
pears in over 200 publications internationally.
/
THE MICHIGAN' CITIZEN
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� MIch/(Jlln Editor: Bernice Brown
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VIElVS
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Africu AmeIk:aDt t
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With hi .good will- evaporati
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Americans m t be prepmd to Diu­
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resources 10 etfectively pmmo
pro�Bl ctin tsamdap
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ROil Dt:utiels .sG"W$ tIS PraUIteIu
0/ the 11Uti.tule /01' � 01-­
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prosperity fo a few and misery
for milli . The Republicans can be
expected to continue to fan the
flame of fear and re ction
mean of retaining po er and
privile.· ..
Meanwhile the Democratic Party
seems impotent to cope with the
. play Republicanadvamagein termsoftbe
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ha failed to use their upport for
PO MO THAN decade civil rigbts to education the
tbc U.s. economy been in a tate American public on the adverse im-
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findings of the Comml.iloJl.
Thi. group bu prOfited from
raci.m of the court .y.tem. It
h been another· old old bOJ'!
ne t ork hich enaenden •
maintain hite supremac'4t
value and views. But now the
"sheets have been pulled orr of
the court sy.tem. There i. DO
. ,
an opportun! ty to redre ••
grievous situation. •
The cour , like this .ociet"
are not color blind. But 0
demands for equal j tice m
peniat. "l"'l
No Justicel 0 P ' .. , •
ProductIon M.".aer:
ProductIon Staff: Mltcet,.
. AIIvfIrI 'ng RIIp(i ... 1tdve: Terry Aww"'--
By Be ami a F. Cb .. ll, Jr. the other 'tate need to be just
A million -dollar .tudy has candid and forthrigbt a. the New
no been eleased tbat docu- York Judicial Commi ion. The
ments the existence of racial in- report declared, "there are' two
justice in the judicial sy tem of justice sy tems t ork in the
the state of New York. It took courts of New York State, one for
three years to complete the re- wbite. and a very different one
search. This i. another example for minorities and tbe poor,"
of how pervuive the problem of Former u.s. Secretary of
"institutionalized raclsm" bas State, Cyrus R. Vance, wbo
become in AlVerica. served as a member of the N.Y.
The Ne York only exposes Judicial Commi ion lamented,
greater lipt on a problem that is "That's a terrible condemnation
. real in every state. There is a of our society. "
double standard of justice, one .
bued on race and the otherba ed - SOME 0 the findings of the
on income. report on the New York judiciary
Seventeen prominent leaal are the followin :
authoritie comprised the Ne (1) "Court officen are likelier
York State Judicial Commission to be openly bo tile and socially
on Minoritie . The Commission biased then the court
concluded tbat the New York employee." .
judicial system i. ain � ted ith (2) ·Minority la yen en­
racl m.· We take not of this COD- counter racial bia., Includina
. f1 Ion aDd e Do that all of Jo e. aDd racial .tereotypln by
opposing counsel."
(3) "Members of minority
group are less likely than whites
to serve on juries and to receive
favorable action from the courts
and arc Ie often represented by
la yers in housing and family
courts. "
Barlier thi year the
Wasbington, D.C. based Sen­
tencing Project substantiated
tba t the incarcer tion rate for
African American makea in the
United States is higher than the
Incarcer lion rate of African
males in raci t South Africa.
The findin of ·the New York
study help to provide clues a. to
hy nearly a If million African
�ericans a behind bars tOday
in the United State.
o COU E, New York
Court Otficea M oelation w
the Drat aro to denounce the