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ANOTHER BAD �REATION - The younge t group to land a hit In the Top' 10 of Blllbo rd' Hot
100, ABC's LP Coolin' At The Playground, I wlftlyappro ching platinum. Chri 12, brother Marc
and Red - 9 and 11 re pectlvely, Lll' Dave 8, Ro-Ro 12, nd bomey Gener I "G.A." Au tin, 12
comprl e ABC, the new discovery nd fir t Motown ct from New Edition/Bell, Blv, DeVoe member
Michael Bivin 'Biv Entertainment, Inc.
BOYZ II MEN
e
eVo
v
BBD - Ricky Bell (r), Mlcbael "Blv" Bivins (Blv Entertainment) (I), an� Ronnie De Voe (c), formerl
of the multi-platinum upergroup New Edition, make up the chart-toppln group known a Bell Bi
DeVoe. Tbelr debut album, Poison, reached'l and ha been on tbe chart for 60 week. The albu
features uch bit In le a "Poison," "She's Dope," "Do Me," and "Wh.n WillI See You Smil ••
Again. II "MTV Live" feature Bell Blv DeVoe, C C Music actory, Tony! Tonl! Tone!, Ger rd
and T ra Kemp at tbe Palace Augu t 2, 1991, at 7p.m. (377-0100).
Motown helps launch Biv Entertainment
Having achieved multi-for­
mat success a a member of
.. vocal groups New Edition and
Bell Biv DeVoe, 22-year-old
Michael "Biv" Bivins is present­
ly carving out a niche as an artist
manager of significant acclaim
too. .
With Biv Entertainment, in­
augurated in the first quarter of
1990 as "a musical school for
fresh, exci ting talent," the
company's roster currently
boasts Motown signees Another'
Bad Creation and Boy: 11 Men
and unsigned quintet Sudden
Impact. After becoming the
youngest group to land a hit in
the Top 10 of Billboard' Hot
100, Another Bad Creation's LP,
Coolin' At The Playground, is
swiftly approaching platinum.
Boyz II Men's debut single,
"MotownPhilly, '�. is scoring big
at radio stations acros the U.S.
"What all the acts on Biv
Entertainment have is honesty,"
Bivi ns says. "They're artists
whose careers I can see building
steadily in tile long term."
Coming from the im-
poverished Boston community
of Roxbury to worldwide super­
stardom with buddie RickyBell,
Bobby Brown, Ronnie DeVoe
and Ralph Tresvant the fulfil­
ment of long-term. potential is
something Michael Bivins
knows something about.
As New Edition, the quintet'S
first aing!e , "Candy Girl"
topped Billboard's Black
Singles chart. and the hits just
kept coming: all four of New
Edition's LPs have sold
platinum or beyond. When Ron­
nie DeVoe and Ricky Bell and
Bivins transformed into BBD,
success followed; Their LP,
POison, is, triple-platinum a
counting.
Guiding fledgling careers ..
"with care and patience" is h _
way of paying back the kindnes
people in the music industry
have shown him oyer the years
says Bivins.' Fashioned aft�
such powerhouse firms as Ruse"',
Simmons' Rush and Andu
Harrell's Uptown Enterprise
Bivins also cites vetera
managers Hiriam Hicks an
Clarence Avant and Motow
CEO Jheryl Busby as inspira­
tions in his latest venture.'
Based in Philadelphia an
signed to a non-exclusive de
with Motown Records, this is
third-stage booster rocket Io
Bivins, who intends to keep the
ghetto heavens charged up an •
current.
But Ed reads the
Ed Roberson is
photographer for Ebony,
Jet & The Chronicle
Michigan
Citizen
Why aren't you?
•• ••
Form Today To R celve Your Next Is
D Ve I w.nt to .ubecrlbe to th Mlchlg.n Cttlz n.
Pi ••••• end me the we.kly edition to th Mlchlg.n Citizen '
for on full y •• r .t the Specl.1 Introductory R.te.
o On V.r 21.00 D Senior Cltlz h or Fixed Income 16.00
. ... Sav $5.00 Off th Newat nd Price. . .. S.ve $10.00 Off th New tand Price.
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Addr
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oney Order To : Michigan Clt�z.n, P.O. Box osseo, Highland Park, MI 48203
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