E CH BO RD con i t of
approxim tely 40 qu re that
ell for a minimum $380 for five
years of advertisement, the life­
pan of each game.
Board square can be bought
by private citizen ,schools,
churches and bu inesse as well
a other enterprise tbat are in-
Briefly ...
Ford Pre.ldent
addr... • minority
bu.lne •••
Ford Motor Company
President Phil Benton met
with the National Associa­
tion of Black Automotive
Supplier at their annual
scholarship dinner earlier"
this month. In his address,
he stressed expanding the
automaker's commitment
to minori ty suppliers.
According to Benton,
who cited "idealistic and
pragmatic conviction, "for
Ford's involvement with
minority businesses, the
company's business with
, minority suppliers grew to
over $700 million last year.
Benton also said that,
since nearl y one-third of
Americans will belong to
minority groups in less that
30 years, it is important
that the large car manufac­
turers support minority
suppliers.
MESC open. it.
door.--and ear.
' ..
The Michigan Employ­
ment Security Commis­
sion, has opened the
pres idenr's office to the
public for comments and
q ues tio ns regardi ng the
agency or its services. The
open-door prograrn will
take place for two hours
every other Wednesday and
will alternate between
morning and afternoon
hours.
Those interested can
call (313)876-5500 for an
appointment or write the
MESC at 7310 Woodward
Ave. Detroi t, Michigan
48202.
•
Now you can be 'In
Living Color'
I
,
•
Marketel, Inc., one of
the largest African­
American marketing and
promotion agencies in the
U.S., has received official
direct response licensing
rights to market products
ba ed on the FOX-TV
comedy variety show, "In
Living Color."
T-shirts, caps and
watche bearing the
show's logo or the like­
nesses of uch characters
a Homey D. Clown, will
be made available through
ads in magazines with a
hi h Black readership.
-Compiled by
Leah Samuel
,
tere ted in deliverin po itive
me e to the community, the
c mp ny offic lid.
ccordin to CI r nd Mc-
L ren, e ch dverti ed qu re
(bu i ne ) urni he di count
coupon th t c n be u ed t their
bu inc e for n un pecified
mount.
Moreover, the couple aid,
the me ell 'for "12.95" nd
"you et hundred of doll r in
di count ."
In addition, they id , an
elected county offici 1 pur­
ch ed the center qu re which
i ppro im tely ten time
I rger th n the $380 minimum
qu re .
Each "board game" i tar­
geted for pecific area and
"Key To The City" i targeted
for the Third Wayne County
Commi sioner' Di trict, which
include Highland Park.
Aquari Toy i two years old,
they said. The game will be
old at the busine e advertised
on the board.
To help generate intere t and
busines t they are offering a
" 100 prize" for the be t 10 n
for the toy comp ny.
All inquire, 10
q e t fo ddit on 1 in orm t 0
hould direc ed to 1-3 -75·
6050.
U L
b L
Stal! rit r
Comell McBride h p rl yed hi ei hteen ye in the bair
c re indu try into the ne ly-cre ted McBride
Laboratorie , Inc. The com­
p ny hire dy begun it
move into the Bl c h ir care
market with a new line of
hair care product ."
Wave by Design," i a
brand boasting a "unique
cientific appro ch to hair
design, tI according to the
company. The product re
waving and setting lotion
called "Define and Shine,"
and a dry fini hing spray
named "Mist and Shine."
McBride say that the
products are designed to give hair care profe ional more
options in hairstyling as well the most advanced cientific
research in haircare products.
"Effective marketing of hair care product require exten- .
sive research to meet the need of the profes ional co -
metologi. t, barber and black con umer ... the future of the
industry requires a close business connection with alon and
barber professionals."
Sally's Beauty Supply, the nation's large t beauty upply
company, has a semi-exclusive distribution of MRL products.
This spring, MRL will release a second product line, "Design
Essentials," to the hair relaxer ector of the hair care market.
Cornell McBride, Sr.
obe
appell following drum beat of success
HONORING A MARKETING PIONEER··Mrs. Alfreda Wright
(2nd from left), wido of Philip Morrl executive Herbert
Wright, I joined at a recent a ard dinner and dance honoring
her husband. Joining her at Ne York' Copacaban are (from
left) PM Public Aft ir Vice-Pre ident George Kno III, retire
Inner City Bro dca ting Corp! Pre ident Percy Sutton, ew
York chapter of National As oelation of Market Developer
Pre ident Yvonne Pe r on nd PM Con ultant George Po ell.
By
th nlel cott
HIGHLAND PARK - Robert
"Bob" Chappell i an impre ive
man. He tands ix feet six in­
che but he looks seven feet tall.
He reminds you of General
Colin Powell: a relaxed man
who has a mission and knows
how to accomplish it. He walks
with purpose and when he
speaks, you can feel the easy,
practiced habit of choosing
words with care.
Robert "Sob" Chappell owns
the McDonald Re taurant's
franchise at 12857 Woodward
Avenue in Highland Park.
It too has purpose. It is clean,'
the workers are congenial and a
Big Mac taste the way it hould:
good.
- So who is this man Robert
"Bob" Chappell? How did he
acquire his air of grace and
whose drummer .does he march
to?
The drum beat probably
began in Alabama, long before
his 1964 graduation from
Alabama State University,
where during his junior and
senior years he worked at the
U.S. Department of Commerce
during his summer breaks:
THE DRUM BEAT, no
.doubt, rat tat tatted louder as he
worked his way through 15
years with McDonald's Cor­
poration; working in purchas­
ing, operations, and overseer of
all of McDonald's real estate in
the state of Michigan.
There must have been jazz in
his drum beat because he was
also unit manager, field consult­
ant and service supervisor.
Chappell has also been a
manager trainee at Ford Motor
Company and he learned
"marketing and sales" while
working with Mobil Oil Cor­
poration.
And now the syncopated
rhythm beats on Woodward
Avenue. It leads Chappell to
say, "I don't know how to
measure hew successful I've
been but I've been able to
achieve the sales projections."
He opened the franchise on
February 19, 1990 and he said,
"I have been able to reinvest i
. Rober't Chappell
the business."
Chappell is a board member
of Highland Park's Chamber of
Commerce and a member of
Highland Park's Retail Business
Men Association.
HE SAID IT'S "extremely
important" to be involved in
those kinds of activi ties because
involvement affords you the op­
portunity of meeting and getting
to know other business people in
your area.
A business person needs "a
vision," Chappe llsaid. You also
need "tenacity" and "you have to
be willing to compete."
He added, "You have to
genuinely care about working
with other people and you have
to' have an understanding about
the business."
Chappell and his wife
Katherine, have been marr.ied
for 22 years. They. have teenage
boys. Mark L., 17, a junior at
Southfield Lathrop High School
and Michael L; 13, who attend
Binny Middle School in South­
field.
Chappell employs 5,8 people
and he said, "Our goal is to satis-
fy our customers .and treat them
better than anyone on the
streets. "
Big Macs are Chappell's
number one seller and his goal is
"100 percent sarisfactjon, if
that's possible."
WHILE
YOU
LEARN!
Don't miss out on your
big chance to ea:rn the
respect and admiration
of everyone you meet
AND learn to do-for-self by
becoming a news carrier for
The MICHIGAN CITIZEN.
Application are now being
accepted. To inquire, call...
METRO DETROIT
(313) 869-0033
WESTERN MICHIGAN
(616) 527-1927
r--------------------------------------,
I I.' ,
I· ' . ., I
I 0 YES I want to earn I
I , while I learn. 1
I '
I .
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