. I!PTI! EA 2-8, 1990 MICHIGAN CmZEN PAGE 3
D .troit man has ne
upport for
oti p d ro Pel
• S y DO to ike! Use our COD-
umer power," Crider arged,
"F'md some other y to run.
Find e ather .y to jwnp.
rlDd ome other way to slam
Find e other .y to
core. It i ' t the shoes; it's your
God-given talent"
Crider ain returned to the
images of the civil rights protests
dr wiug parallels between the
ontgomery bus boycott and
the Nike boycott,
t the i ult when Ro
P kept ber seal on the bus,
th t caused the boycott. Rev,
Crider ' d. B it w the policy
of the company that sus­
tained the boycott
And it Ike' insult c
PUSH - accusieg PUSH 0
being front for Reebo - that
caused the bo cott, but it is the
policy of i e that tai the
bo cott, Rev, Crider aid an
li ed the Ike policy.
., Zero BI board members.
Zero Bl c Vi e Presidents.
Zero BI c gencies; in­
ur nee comp nies; Blac
b 0 s. Zero adv erti ing in .
Bl ned medi Zero. Zero.
. Zero. It i this parthied policy.
must change," Rev. Crider
id, "If you ant to stop e
boycott, do busi with 0 r
community ."
We will never tell our people
to purdwe your products, until
e thi policy," Crider
. The PUSH director then t
ith tho e in the African
erican community who ve
spo en out against the boycott 0
ike.
"When Ro a Parks and the
people decided to boy COlt there
were some so used to riding the
bus; some so mad this Rosa
P , mad this Martin Lu .
King Jr, tbey 'as ed who are
they? There ere people who
told Rosa Parks to get her own
car,· Rev. Crider said "B
the people UDdentood, oece we
edu the people, theY will put
their . . ty over their dollar."
...
In Callforni ,
'group of 1,750
young peop
call nR ycllng
Black Dollar
h v ta� ov r
Ike ymbol on
th Ir sho and
cloth
'rider (elated hat had hap-
nee to PU H' delegation
nat travel rom Chicago to
Beaverto Or on om of the .
ike headquarters.
" I wan to share w hap-
pened becaus it 15 symbol of
hat corporate America think
of African ricaas," Crider
aid to the P meeting.
et by police.
und Nike
t c with
derstand," Rev.
Crider said invo memories
of the 19 0' s civil rights mar­
ches met '. t fi and
police d s ot Bull Conners
Birmingham, Alabama
Th ecurity and police tried
to loc the PUiH delegation 0
of the headquarters building,
Crider said "This is a rmbo1of
designs on gymsHoes
. DelTkk C. Lew
SIlI/f R'pot1!r
DETROIT -A new concept
in athletic hoe wear ha been
introduced into the $11.6
billion gym hoe industry by
manufacturing maverick
Harold Martin, 33, president
of MVP Product :
MVP' line of top-rated
'gym shoes are a lot like the big
brand name footwear uch a
Nike, Reebox, and Conver e in
lyle and qu lity, but th t'
where the comp risons end.
MVP i poised to carve its
niche out of the market, by not
putting empha i on the brand
name, but on' a person Iized
logo for the wearer.
Martin plan to market the
hoes with public choots,
univer i tie , corporations, and
other institution. The hoes
are color coded, and feature
the logo of the wearer's
institution.
grows
how they lock us 0 of jobs;
lock ou of advertising in Jet,
8x>ny, B! • newspapers."
The bus boycotters in
Montgomery learned se I-dis­
cipli and for year did not ride
the bus, Crider said "We can be
disciplined to run in Nike
long it takes. Don't underes-
tim e our people.·
Nike official told PUSH of­
ficials at a meeting Friday,
AUgust 24 held in Was . ngton,
D.C. at the urging of Geor­
getown Coach John Thom�on
that they can't measure the
boycott, Crider aid.
He said PUSH told Nike to
"check out your measuring
tools."
Nike tock old for $90 a
share in July and now it's 60 a
. pare, Crider said
1'bcn Ii ting again the com.
munity groups backing the
boycott - NAACP, Nation of
11m, National Council of
egro Women, National Black
Uni ted Front - Crider aid,
" ike, you do 't know wh
you've done fOl' . I don't kno
w kept part, but it's excit­
ing w t's bringing us together. •
The purpose of the fight with
Nike, Crider aid, is not the
fight; it's to change attitudes and
acti .
. • Nike n changed its at-
titude," Crider id referring to
the police sent 0 to meet PUiH
when it journeyed to Oregon and
the attitude expressed by Ni Ice at
the Washi on, D.C. meeting.
Pu your dignitv e your
dollars. This is not bout f but
our future. Thi i not bout
style; it's abo self -determina-
tio Rev. Crider ex orted th
crowd
MARTIN DISPLAY n
HOES emblazened with
almost every Detroit high
school logo nd their
corresponding colors, also
shoe with univer ity,
fr ternity, and corporate logo
and their corresponding
colors.
MVP's pecially designed
machinery can reproduce
logo and place them directly
into the fabric and desi n of
the all-leather shoe _
The gym shoes, whic ell
for about S60, co tIes than
the big brand n me gym s oes,
which can run to S170 a pair.
Analy ts y the I rger
companie are ure to imitate
what Martin i doing, and id
he n ed to get his name and
his sale establl hed in the
forefront.
Martin indicated other gym
shoe makers have the concept,
but that MVP' i more
advanced,
< RTI , WH de cribe
him elf a a ver one t nd
irect p ron, attended
umford Hi h School in
Detrou and S uthfield High
hoot.
He graouat from Oak and ..
niver ity in'19 1 with a'
de ree rn
hisownf ility.
The wor ing product r
m nufactured in Chin
T iwan, nd Mexico, then
hipped to Detroit for ligh
manufacturing, aid Martin.
HE ACKNOWL DGE
fin ncing wa difficult 1
come by. saying fin nciers r
afraid of new venture .
Martin didn't let I ck of
finances stop him from hi
goal. "I don't top on any thin
until we get what we n d,"
aid Marti .
Martin said he w nt lO do
omething to make tornor ow
better for everyone. "I felt :t
wa lim for rn to do
omething in my life h re 1
could do something for rn
community," aid Martin.
Thru MVP Produ t
wants to help school
fund raising, school prru,
chool pride, provide
tudent/faculty incentiv nd
enhance thletic p rforman .
He also expre sed intere
providing schola hip.
"The big boy r turning
ut, but not putting in. We c n
PUl omething back into �he
cho I ." s id Martin
• . M rtin aid about ihe
current controversy between
that Ike
onsum r. inter 051 d in
M �r Product hould contact
Ma�tin at J - 00-432- MVP or
13f.344·4470.