re
Sincel •
established vital programs to in.. .
crease awarcne s of the
profitability of the ethnic HBA
category.
For more infomtlllion cOlll«t
A.lIBAl III Etut
Wacker Drive, Suite 600, 8y
Chicago, lUinois 60601,312/644-
6610.
the following decision and
determine the costs of each: a)
Place to have the party, b)
r ise to be a rded 3)
Security; if y 4) MI. aDd a
host.
- Publicize, Publicize d
Publicize. Remember. when­
ever you are spoDSor� an
event to generate y the
three most important· yo
DCC4;l arc publicity, p blicity and
publicity. Word7'o(-mouth,
8ye , dvance ticket sales, a
small d in a local eetly
paper � aU geaerate that
publicity.
H.CMftwer.
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