w ......... : Before
eslaDIISI· la·. Suaure Greetiogs,
Truesilla Ruth Shank, a Black
01lUlll, never really knew a
blind person. Ironically, her
&eYen-month old card company
features . tiDe of � cards
( d a line of <llriwDas cards)
that are designed srecifialUy
for the visually impaire -It
seems so unfair that blin
on hould m· out on the
simple, little pleasures of 1iCe,­
said Shank, a 32-year-old
mother of three, 0 does all
the embossing by hand. Up to
this point Braille greeting cards
has not been manufactured by
. established card companies, be­
cause of its perception as
limited market. At per ent,
Shank filk mail orders for the
cards that PPeaI to the sighted
11, d is trying to line up a
distribution network for the
cards that retail for $2.00 and
$2.50 in local Kalamazoo,
Michigan card silo
E erie To Re-E erie:
Time, Inc, is keeping its word to
go ahead with earlier plans of in­
vesting $1.5 million in Emerge,
the much-talked about
magazine targeting upwardly
mobile and progressive Blacks.
The magazine, that to be
launched· September,· now
slated to hit the tands in
February of 1989. time Inc, has
pulled out of the deal in August
when Syndicated Communica­
tio failed to come up ith
their share. It i stillnot known
whether or not Syn-Com has
COIDt: up with the $4 million it
By
U
Collins
slated to invest. NODeddess,
staffers say the adYerb;cn are
still quite receptive to the
magazine and that exceitment is
still running pr-etty high . tb .
anticipated Iaun�
J. LV CH
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Insurance Planners and Business Consultants
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I
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I
JUANITA LYNCH, President
ds
ith business venture
(That. same line grossed suo
millioa in sales just last year).
The magazine ODe the other
hand, said its busiDess does not
depend 011 Jordan. most agree
Jordan' contract oould be in
jeopardy when· comes up for
renewal in july, 1989; Perhaps,
Air Jordan will have come down
to earth by then. .
• 2
Effective October 1, Herman
Russell named Egbert Perry
pccsident and chief operating
officer of HJ. Russell & Com­
pany, specializing in construc­
tion and communicatioos. f".g­
bert, an eight and one-half year
�eran oftbe firm, most recent­
ly served as president of Intec­
state Construction Company, a
subsidiary of HJ. Russell. Mr.
Russell will remain chairman
eyTalks:
Uoi orld lor • Iter
eli iOD: Uniworld, a top Black
dYertising firm, has announced
the formatiOD of new public
relations division. The newly­
formed division will be headed
by Marty Davis, a former New
York City Agency Deputy Com­
missioner, aad boasts as clients
- Pep i-Cola and -Harlem
Suite -, a musical starring
Stephanie Mills and Maurice
Hines, that chronicles the Black
artistic experience beginning
with the Harlem RenaiwtDce.
NI Sa,. 0 To Jorda: By J N
Seems Chicago Bulls basketball There are many factors
star Michael Jordan won't be on whim go into allowing a person
air with Nike, no that the to beco a financial success.
popular shoe aker h Howe, of the most fre-
rethought the $19 million, quently �rlooked, especially
seven-year eoetract it offered in the Blac community, is
him. Jordan evidently thought proper motivation.
the asking price was too low. He . In fact, i is quite plausible to
wanted $45 million over 10 years argue that proper motivation is
for the shoe and clothing line the single most i porlant in­
Nike had built around him. gredient to achieveing financial
,.-_ .... IIIiI .. .... �-- success. This is not to say that
motivation alooe is enough but
it is to say that proper motiva­
tion is absolutely essential
But how does one get 0 of
the "comfort zone rut?"
Stated simply your comfort
zone j that area of your life
above which you do no chal­
lenge yourself .
Let's face it, all humans are
at various times in their IM:s vic­
tims of self-do bt, procrastina­
tion and -lac of motivation.
The difference between most
people and the fUWlcJiIy sue­
cessful few is that the latter have
developed the ability to propel ,
or motivate themselves out of
self-destructive periods while
the rest faD into a comfort zone
rut where the fear of failure
prevents them &om even at-
tempting something 1lC\!.
Thus, your starting attitude
for achieving fmancial success is
this: Your desire for succe
must be greater than your fear
of failure! Remember: the only
emotion that will enable you to
overcome proaastinaiton and
self-doubt· the desire for sue-
Ho
of the board and chief exeaItNe
. officer, of the firm that last year
posted sales of over $141 million
. and ranks as the nation's fourth
largest Black-owned firm.
Ex
SlOIaaIS: There is a growing con­
cern over the number of
talented Blac professionals
who are exiting the ranks of .
white-o ned firm. The
pimaryr are two-rOld In
most instances, they are pushed
by racam, while pulled by the
desire to help Blac fir
prosper. Another pressure
citCd the t pressure
to prOYe oneself. � at this
trend of vic . lira as
• poosiYe to 8 cks could be
damagJng' Some Blacks worry
the defections may hinder the
progress of Blacks in general.
to motivate
y�rselffo ISU�ss
. I
YES! YESr YES! I want th
Citizen mailed to me weekly
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MlClllGAN CITIZE
set a slightly more difficult chal­
lenge. Start smaI1 and work your
way up. Remember not to set an
unrealistic challenge. Recom­
mendation: set the challenge
smaD at firs lbut make sure i is
somehting you have not ac-
. complished before. I� other
words, a goal outside of your
current comfort zone.
Third: work smart! Don't let
anyone deceive you into believ­
ing that hard work guarantees
success. There are too many
hard working poor people in .
America for that to be believe.
Now, working smart may re­
quire that you work hard. But
smart work i work aimed at a
specific goal and work accord­
ing to a plan. If you are working
smarr you will have a pretty
good idea as to how everything
you are workingon brings you
Payment encle
o
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o
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closer to your goal of financial
success.
Meanwhile, remember this:
financial success requires that
you take action. No guide or no
amount of positive thinking will
bring about financial success.
- Finally: work faster, smi
more and take initiative - even
if you don't feel like it.
Numerous tudies have sh wn
that certain physical activities
can have a positive imp ct on
your mental attitude.
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