I . , Since the days when Bill Pickett first bulldogged a steer to the dust, the �Iack cowpoy has been a symbol of original ty and daring. Today, that bold Spirit is embo­ died in Black rodeo and their dynamicc�. The Adolph Coors ompany. brewer of Coors, Coors Light and Coors Extra Gold, * is proud to bring the Bill Picken ooeo to audiences across he nation. From one original to another, lets , keep our ·raditions riding high. � I 9 ..