. I AI. the turn of the cen ury. Madame c.J. W kef's Slraegh enng comb turned B&ack hal' cafi to a red-hoC Industry. tTJade a m of Madame W . a1d oea ed � of B buSWleSses. 1Oday. that tradftlon is con lnued by entrepreneurs bke Berf1lCe CaMn. Preslden and CEO of Beg � Expo. the natlOf'l's �t and gest ethn beauty and ,"formation show. Sponsored It1 part by Coors. Beg St'lcm Expo tracts more than SQOOO VISItorS to a touring show of new produCts. educ tJOnclI demonstra- tlOt'lS and str .......... _ � Ms. Ca atso founded the (lonal 8 Beauty Hent AssocaatlOt'l. whose tum-ot-the-century tlfacts visit the a;g Sho.v Expo The AdOph Coors Company. bre\Nef of �oors. Coors LJgh and Extra Gold Draft� is proud to t part In keeping a beautIful traditO'l fl busnesS. • , eoou.' • • I'