ican business group
s U.S. Irms
,S.A
By Larry Still
NNPA News Service
WASHI GTO • D.C. (NNPA)
A group of30 Black and Indiana
South African corporate
managers employed by United
States firms have returned to the
racist, apartheid nation after at
tending managemen courses at
th Whart n School of Business
in Philadelphia and holding
meetings with governme t offi
cials and African American
business leaders. '.
Most of the visiting managers
were from Sullivan Signatory
Comp nies who signed an
agreement with Rev. Leon Sul
livan of Philadelphia several
years ago promising to use the
influence of their multinational
rums to seek end to segrega
tion and exploitation in the
white ruled Affrikaner govern
ment with a majority of Black"
African people. .
, Rev. ulliyan ended the
agreement earlier this year,
aying it was not effective and he
urged divestment and
withdrawal of all American
I firms from 'outh Africa.
However, many American firms
are transferring their business to
outb- African I subsidiaries in
volving Black and Brown cor-"
porate officials. .
At an International Net
working" reception at t e Black
wned Mingles Restaurant· in )
downtown Washington, South
African delegation leader
undra aidoo of SA Cyanamid
told business leaders "we want
to ct up lines of communication
with Blacks in the U.S. As we
gain incre sed control in our
c untry and our companie , we
. need the kills. infprmation
. transfer and capabili y . . . to
help our growth and s Lidify ur
I • • "
POSItIOns ...
Although adamant in their
oppositlon to apartheid, the
mid-level managers also ex
presse opposition to divest
ment and the withdrawal of
American rums. We don't want
to lose the progress 've made.
Instead of forcing companies to
pull out, we want to use our
leverage and your leverage to
force our rums to upgrade us,
hire more of us and. help our
township and communities,
aid Gabriel Malef stse of
Cigna Insurance.
The etworking forum was
sponsored by the Business Ex
change etwork and Interna
tional Exchange Network.
Representatives included U.S.
Chamber of Commerce offi
cials, State Department offi
cials, former Ambass dor to
South African Herman ickel,
"African World" te vision
producer, Dr. Joseph Ap
plegate and other ;Black
• I •
I .
American businessmen in
cluded Cigna, Borden, Johnson
and Johnson, Goodyear, Otis
Elevator, Unisys., KeUog Co.,
Hughes Products, National
Cash Register Co., Colgate Pal ..
molive, DuPont, Warner Lam
bert, Anikem, Ltd., and
Cyanamid. Other Black busi
ness groups are seeking to ar
range visits to the U.S. said In
ternational Network chairman
Malcolm Beech who is return
ing to South Africa on an ex
change ur.
JOE MORGAN, former Oak-
IIBlack Clout" campaign aimed 1
at amassing just that
���\
CHICAGO - The American \ with the AHBAI 'Proud Lady"
· Health and Beauty Aids In- logo.
stitute (ASBAI), a trade as- "As the leading force in the
sociation representing the lead- ethnic hair care industry,
ing Black-owned manufacturers A H B A I re pres en t s th e
of hair care and cosmetic economic strength and unity of
products, has launched an ad- twenty (20) ethni manufac-
verusmg campaign to capture a . turers," said Gary Gardner, .
larger share of the $2.6 billion . chairman, AHBAI and pr�s;
ethnic health and beauty aids dent, Soft Sheen Products cq.
market. • "Our advertising 'campaign
Themed, "Black Clout . strives to inform and educate
check It Out!", the multi-media the consumer of ethnic 'products
advertising campaign em- .., as well as to promote the
phasizes the economic power of viability of the overall category,"
Black consumers when they he added.
purchase. products stamped The "Black Clout" campaign
will be heavily promoted
through print, electronic and
outdoor media.
"A other elemen of the
campaign will focus on the
· Black hair tylist and beauty and
barber supplier. pecial 'Proud
Lady' window decals and
posters have been designed to
encourage support df these
professionals who are the
lifeblood of the ethnic hair care
industry," said Geri Duncan
J ones, acting executive director, .
AHBAI.
The "Proud Lady'" the offi
cial AHBAI symbol and is
printed on more than 3000
produ�ts manufactured by as
sociation members.
The "Black Clout" campaign
is a direct appeal to Black con
sumers to patronize Black
owned companies as a mean of
strengthening economic
development within Black com
munities across America.
. "It is imp rtant that Black
con umers know that pe ding
II
n
tributorshlp in Hayward, C Uf.
Joe Morgan Beverag Company
is the first Black Coor dls
tributor in orthern California
nd th el venth in the country.
JSU nears $10 million drive
. JACKSON, S - Jackson State
U niversit y officials hope to wrap
up a 10 million campaign to
boost academic programs by
June 30 _J a year ahead of
schedule .
So far, about $8 million has
been raised from private sources
since President James Hefner
announced a five-year fund-rais
ing campaign at his November
1984 inauguration.
The campaign wil allow the
6,500- tudent urba university
to:
-Pr ovide scholarships for
gifted and talented students.
-Attract nationally known
cholar to the Jackson Stale
faculty in a wide range of dis
ciplines, such as computer
science, business and physics.
-Pump money into faculty re
search programs - from science
and technology to social and
education issues.
-Support community service
. projects; indu� programs to
reflect the schoo1is urban mi -
sion.
Hefner'S future plans also
cal1 for raising money to
reno ate the on-campus Univer
sity Park into a performing Arts
center; and to complete fund
raising for two distinguished
profe orships. One, in arts �d
letters, wou d honor Mississippi
author Margaret Walker
Alexander.
W. ALVIN JACKSON been
eel vp 0 I nd tru
firm based in Monroe,
Mlc I n, DO . ranked al
Michigan' lar e t Inority
owned firm and one of t e
NadoD' 10 b t BI eel
and operated companies. J
D, 37, Is gradu te of Loyo •
University, Chi 0, tb a de
gree iD m.-ketl and penon
nel, Hi prior e ployer.
Volk.swapn United Sta , Inc.
their dollars on products
manufactured by Black-owned'
companies generates revenue
that is reinvested in their com
munity," Jones. added.
Collectively, AHBAI mem-
.. ber companies generate more
than 3,500 jobs, .sponsor the
highly promoted "Blac on
Black Love" campaign and sup
port hundreds of minority civil
and community organizations.
For more information con
tact AHBAI Headquarter, 111
Ea. t Wacker 'Driv , Suite 600,
hicago, Illinois,) 1, (312)
M4-661O.