AUGUST 9 - 15, 1987 THE ICHIGAN CITIZEN
?
•
drive for Blae
ealth - why do things fall apa
By lame at n d 0 rt
. aylor
This wee ' column in ead
of . trying to inspire Black to
t e more concrete eps to
build greater personal and
community ealth will be
m what neg tive.
However, it i our hope
that the comments will never­
thele rve to inspire positive
ction.
There are many ob tacles
f cing success-oriented Blacks
who desire to create greater
wealth in America. any of
the ob des are external to
Bl ck and relate to the legacy
of har di rimination and
continuing anti-Bl k prejedice
in the society at large. How­
ever, a lot of our wounds on
the economic front are If­
inflicted. Belo are me of
the major problems which
mu be overcome and which
can only be overcome by u .
1 - LACK OF ESS
IAL BU ESS D F
CIAL INFO TIO. Fi-
nancial ignorance i wede­
spread among the U.S.
population a a whole but it
is especially acute among
Blac . Talk ow host Tony
Brown once said Blacks are the
only group in America who
rai their' children to get
job . Everybody else rai
their kids to start businesse .
While that may be a slight
overstatement, it neverthele
drive home the point that in
capitalist America you can't
get rich working for someone
el .
The solution to this ob­
stacle is simple: SPREAD THE
WORD. Every Blac news-
JR expands advertising
in Blae media
W STO -SALE, .C.
RJR abi 0 Inc. i increasing
it budget for dvertisements
in Bl ck new aper pple­
ment and m azine by more
than I million annually, begin­
ning thi ye r.
The company announced its
pi s to incre BI medi
ertising e penditure t the
tional e aper Publisher
ciation ann u1 convention
in Detroit.
arshall Bass, nior vice
pre 'dent of RJR abi 0, out­
lined the ne advertising com­
mitment to the NP mem­
ber meeting in Detroit. "In
addition to the millions of
dollars we already spend
annually to adverti ore,
Salem and other tobacco pro­
ducts in the BI ck pre . Pro­
duct to be adverti d include
Chips Ahoy, Ritz and Flei
mann' argarine.
Corpora e gi 0 AACP
aid freedom struggle
It m y b harder for
minoritie to conquer the
econom di dvant ge facing
them today than it was to­
battle outright di rimination in
the p , an official of RJR
bi 0 Inc. id a he pre-
nted 55 000 to the CP
recently.
'Blac n Ion er have to go
to parate hool drink from
parate ater fount ins or sit
in the b ck of the bu ' said
r all B. B nior vice
pre . ent of RJR abi 0 at
the P annual convention.
'But blat nt di riminati n was
pr cticed in this country for
more than 200 year and its
after-effects cannot be era d
by a couple of dec de of
civil right legislation.
The RJR abi 0 donation
included 25 000 earmar ed for
the . AACP's Building Fund,
which ha financed con ru ti n
of anew, larger he dquarters
f ility in Baltimore. An
additional 30 000 as donated
to the AACP' pecial Con­
tribution Fund, hich pports
minority enterprise, educational '
si t nee and affirm tive action
pr gram .
& 's COO plant ran
a ong country's most economical
Indiana ichigan Electric
Company' Donald C. Coo u­
cle r Plant is among the
nation's mo economically
efficient electric gener ting
plant.
ccording to recent udy
by the Utility Deta In itute,
Coo Plant ranked 12th out of
500 earn-electric generating
plant located throughout t e
United State.
The tudy included 45
nuclear plant 295 coal-fired
plant, 116 gas-fired and 44
oil-fired plants which were oper-
ting during the 1981-1985
period.
"Be in love with your
own life and ith your respon-
ibilitie for growth. Learn
to enjoy yourself by discover­
ing your human potential."
paper in America ould have a
fmancial or busine column.
The focu ould not be on
being better con mer. It
should be on begin a better
wealth builder. The same is
true of every Bl ck-owned
radio tation. Bl k mu
be encouraged to think in a
new way when it comes to
getting their fair share of
the American economic pie.
2 - BILITY TO
SUST BUSINESS REL T-
10 SHIPS. One of the most
sad and often do might
bizarre scenarios we encounter
when we e ablish wealth-.
building clubs is the follow­
ing: It is easy to get Blacks
together for wealth building
but it is a hard as hell to
keep them together.
Often disputes and bre -
ups occur ju t a a group
appeared headed for succe .
Sometime it almo appear
that we are afraid to succeed
in busine or maybe some of
us don't want anyone el to
succeed before we do.
We propo the following:
Start your wealth building
effort with a small group of
no more than three to five
oney Talks:
people. Establish rong lead­
ership. The le der must be a
hard driving person with a
let' -get-it-done attitude. Insist
upon strong open communi­
cations. We often find it
amazing how many of us
fail to engage in constructive
confrontation at the fir t sign
of a problem but in-stead sit
on our-concerns until e
ju t can't t e it anymore
and then the only think in
which we can engage i des­
tructive confrontation.
Further, in a business or
financial situation we mu
adopt the position that an
issue is not very important
unles it has a direct relation­
ship to the wealth building
effort. Too often we allow
petty, per nal conflicts to
get higher priority than they
de rve. e are aware of a
ituation where a young lady
became disruptive in a wealth
building club becau the club
dmitted a member who 100 -
ed ' e" her ex-husband.
- THE DESIRE FOR
S CCE UST BE
S 0 GER TH THE
E R 0 F fLURE. Some
people are raid of failing
until they almo never try
anything. You simply cannot
allo such people to be part
of any busine effort with
which you are a i ted.
Given our economic status in
America we h ve no choice
but to t e chance for succe
And even if an initial effort
fails so what? Succe
to the per n who
ho to get up and try
4 -PLEASE
SPREAD G THOSE
TIVE ' BLACKS C 'T
IT BUS ESS'
STEREOTYPES. This i th
wor possible type of ob­
scenity to give our children.
These tereotypes get implant­
ed into the subcon ious and
one re ult is even when our
young work up the courage
to try they are often half
defeated becau they have
been mentally programmed to
a ume that failure is likely.
The next time you get
ready to say • w that ain't
going to worx: or Blac
folk ain't, go d t that" or
" iggers will mes over you;"
Stop and a yourself m I
part of the problem or part
of the solution. '
S arting a business a
By J arne athan
-Milton Hershey, founder of
the chocolate candy empire,
started hi climb to succes
by mixing batches of candy
in his Lanca er, Pennsylvania
home.
-Hugh Hefner put together
the fir i sue of Playboy
agazine on hi kitchen table.
Starting a bu iness from your
home allow you to te t your
busine idea with a minimum
of ri and expense.
The best type of business
to launch from your home is
one ba d on ills knowledge
and experti you already have.
In addition, it is best that a
home-b d business be one
which does not require fre­
quent visits by your coustomer .
It is best when you are able to
deliver or mail your product
to the customer when operating
a business out of your home.
The Census Bureau estimate
that over 2 million Americans
operate income-producing bu i­
ne from their home. The
electronic revolution and the
'computer age are expected to
push that number to 15 million
over the next fe years.
Further, any room or are
of your home or ap rtment
hich to set a 'de for your
busine can al result in
tremendou tax advant e. For
example, protions of your rent
or mortgage, utility bill and
telephone expenses could
immediately qualify as busi­
ness tax deductions.
The following urce of
information may prove very
helpful if you are interested
in starting a small part-time or
full-time busine in your home:
-The o. 1 Bu' Book
Liberty Publishing Company,
50 Scott Adam Road Cockeys-
ville aryland 21030 - 4.95.
- omen Working Home:
The Homeb Bu . e Guide
nd Directory H Pre s
P.O: B x 237, ew
Jersey,0764 -
If you desire to test a busi­
ness ide , fir t determine if that
busine can be operated from
your home without causing any
major personal disruption and
within the guidelines of local
ordinances. If it meets both of
these criteria give the idea a
try. Succes seldom come
overnight. 0 be prepared to
ick with your idea for a
while before it start to pro­
duce significant financial re Its.
As far s motivation and
inspiration is concerned, ple
remember this: the over­
whelming majority of jobs in
America do not and cannot
provide enought p y to guaran­
tee a per n financial curity.
n income producing busine
is one of the mo t sure ways
of providing financial succe .
In addition, a busine of your
own is the ultimate tax eIter.
home
Combine a good idea with
hard-intelligent wor and
adequate tart-up funds and you
just might find your If on
the way to a more financially
cure life as your own bo .
There are a host of part­
time businesse which can be
tarted from your home.
e en oura e people to tart
the process of m ing extra
money by spon ring an e ent
u h as a financial seminar.
The spon orship of an event
d es not require a lot of tart­
up money. Financial minars,
beauty contest , fashion show
weight-reduction minars par­
tie etc, are all event you can
spon r simply for the purp
of generating initial fund .
Get two or three pe ple t
wor with you. Hundred
and even thousands of dollar
are to made ith a u ce sful
one-time event. La t e ,
e wrote about the B t n
woman who along with three
friends spon red a celebration/
party which was attended by
over 2,000 people paying 15
a piece. That resulted in over
30 000 of income in ju tone
night.
People are often wondering
from where i the start up
money going to come to tart
a part-time or home-ba d busi­
ne. I y rai the money
by ponsoring a money-m ing
event.