MARCH 30 - APRIL 5� 1986 THE CITIZEN
11
o EYTALKS:
tart
ideo r
ntal b
By Robert N. Taylor
You do not nece ily need
a ,�O,OOO line of credit in order
to get into the video rental busi­
ne . Instead you can gain en­
trance into this lucra . e bus i­
ne arena for under '1,000
Ho ever, before elaborat­
ing let" s revie the industry it-
If. It i estimated that at the
end of 198� twenty million
Amer' can home had video
recorder/player attached to
their tel vi ion e . The result
of thi phenomenal gro th in
the home video bu in in the
p t f year has been the
emergence of a host of video
rental tore and ociated
ervice �
Opening a video tore can be
prohibitive for the verage per­
son eeking to get tarted in
bu ine career. Start-up co ts
can run from '2�,OOO to '12�,-
000 depending upon the size of
the city in which you live.
If you are not in po ition to
bono that typ of money, it i
till po ible for you to get in­
volved and po ibly. earn a
handsome income.
The focu for the per on ho
is unable to cure a large line of
credit from a bank mu t be in
the rea of "as ociated video
rvice " A ociated ervices
can cover everything from
learning .ho to repair video
machines to the ale of movie
on video through the mail to
the home delivery of rented
video movi .
Let's look into this t
area.
A home video delivery b i­
ne could be tarred by imply
1) Advertising the fact that
your business ill pick up and
deliver directly to the home
de ired ideo.
2) Having a reliable small
car.
3) Purchasing member hip
in several area video stores.
Yours would be a business of
convenience. People like to
atch movie on video c ettes
at home but hat they hate is
having to pick them up from the
ideo store and taking precioi
time to retum the rented
movie. Your busine ould
perform the tasks for them.
It ill 0 be necessary to
form a po itive rel tionship
ith local video rental stores.
One reason for this ill be to be
in po ition to provide your cu
tomers ith frequently updated
lists of the latest movie relea es
available at the various video
rental stores. .
Another possible variation
of thi busines idea is to as-
sociate directly with a local
video store or chain. In other
ords, you ould h ve to pro­
po e to the manager of a video
chain that your young company
become its home delivery arm.
If you can re ch an agreement
with a major chain, it would
mean almost instant success
as long you price your services
in a manner that generates a
. hand orne profit.
It is also possible to sell
movies on video through the
mails. the major drawbac here
is t you will need a sizable
advertising budget so that you
may let people know that your
ervices do exist. There are
everal major firms that ill ell
you video movies for 10 - $12
that can be re old for $29 -
$39.
The key point is that you can
get into the video busin s
without having a large sum of
money. Thereisa20-pageguide
on opportunitie in the home
video busine . The guide in­
cludes lis of ideo movie di
tributors who ell movies
cheaply and instructions on
actually starting a business.
The guide is free. Butplease
include $2.00 to cover mailing .
co ts, Write Law-Tay Com­
munications, P.O. Box 54041,
Washington, DC 20032.
Mee business students earn honors
Five busine studen at
us egon Community College
returned home ith placement
honor from the 19th Annual
Career Devel t COil
ference held t n i -
igan University, Kalamazoo, on
February 27 and 28.
Th annual conferenc of
DECA (Delta Epsilon Chi As- Boven.
B ae
ban
pub ishers condemn
obacco adv nising
WASHI GTO , D.C. -­
The nation' principal or aniza­
tion of Black n paper publi-
her has condemned recent
propo th t tobacco advertis­
ing be b nned in the print
media.
The 1M-member ational
e spaper Publisher Associa­
tion (NNP A) termed such ef­
forts "an infringement upon
first amendment rights," nd
the publishers described them-
elve firmly committed to
"the enforcement of all con­
stitutional righ ."
In re olution approved in
principle by the member hip in
January nd made public recen­
tly, the Blac new; paper pub-
.
oundatio
YO rs. Rachel
n, chairper n of the
Robin n Foundation
and r. . Anthony Burns,
chairman, pre ident and chief
executive officer of Ryder Sy -
ter, Inc. and 1986 award
dinn r chairman, announced the
lection of this year' honoree .
The Robie ward for Industry
will be presented to Edward
. Frantel, pre ident and chi f
executive officer of The Seven­
Up Company. The Robie
argued that smoking
issue hould be addr ed
through "increased education
and not by the elimination of
adverti ing in newspapers and
other publications ."
In addition, the re olution
aid "tobacco products have
already been banned from radio
and television advertising with­
out any ppreciable reduction
in ales."
The American edical As­
soc' tion's (AMA) recent call for
a Federal ban on tobacco adver­
tising in all media had been the
obj ct of considerable discus­
sion during the PA's recent
Mid- Winter Worksh�p.
The resolution id: "The
honors
ward for Humanitarianism will
be presented to Honorable Tom
Bradley, mayor of 10 Angeles,
California.
Mrs. Robinson said that
ayor Bradley was cho en be­
cau in using hi office to
unite people of all bac ground ,
ages and belief, he provides
young p ople with sterling
e ample of what it is to be a .
true tate man.
Under f. Frantel's leader­
ship, The Seven-Up Company
production of tobacco in the
United States is legal and the
manufacture and sale of tobacco
products are legal. Products I
. t can be legally sold in our
oci ty are titled >- 0 b .
legallyadverti d."
Found d in 1-940,. -the
NNPA's member hip comes,
fo the most part, from the
larger of the nation's more than
400 Black, weekly n spapers.
H adquartered in Washington,
D.C., the A ociation functions
to.keep its member hip up to
date on a variety of industry
matters, including marketing
technique and printing tech­
nology.
has been in the forefront of
defining corpor te social re pon­
sibility. In 1982 he signed the
"PUSH Covenant" with Rev.
Jesse Jackson and last year
he welcomed to the Seven-Up
family, the nation' first 100%
Black-owned soft-drink fran­
chi .
The 1986 awards ill be
presented • during the annual
dinner on arch 31 st at the
Waldorf-Astoria, e York.
TAXlIP
OF
THE
WEEK
FILl GEARLY
Q UESTI 0 : I promised myself I would fi e my tax reo
turn early this year. Aside from avoi<fng the last-minute rush be­
fore the April 15 deadline, are ere any other dvanta e in
filing early?
A SWER: There are veral advantage: your return
will probably be processed more quic Iy; you will receive your
refund (if any) soon r: d if you make an or, you have tim to
correct it before the d and avoid po' pe . . If
you were required to e estimated tax payments during t
year, you do not have to pay the January 16 inst ment if you file
your return by January"31 . Also, pen�ty for any underpayment
stops on the date of payment.
