ith e advent of Ovil Riaht
ovement and the economic squeeze
of the mid-fifties, foUo ed by the
Po er and economic boycott up-
urges of the si . ,the scope of the
or of the blac consumer mar et
prof ional broadened beyond,
, ad erti· and publicity to in-
elude perso , procurement, minori­
ty busi dev opment, urban affairs
d fundamental community develop-
ment. The pe of D's member-
program involve­
similarlye panded.
The . ion no operat from
n lional offi in Atlanta, Georgia
nd through c er in over t enty
major metropolitan centers.
D is p 0(1 ional . anon
incorporated in 19S3. It rves the uni­
que n of and omen-staff
member, con ultants, or sup­
plier - 0 j t busin and other
in titution in their effort to relate
more effecti ely ith minority con-
umer-citizen -particularly urban
bl
. . 1Cant,
reminded
�OOI'IlSIbllII· ty to the cons
citizen. It counteracts any tendency for
practtbonen to become unduly commit­
ted to an company �t
does not adequately reflect and
the·� of
COFlSU1ner<itizens. NAMD, therefore,
oractitiorxn to adopt realistic p0si­
tions that are actually more.constructive­
ly useful to their employers or clients.
AMD es i memberS and local
en throuah ann conferences, in-
terim board .,'. by national
offlan, and its pu . Emphasis
and periodic sletter .
ChaDtel' projects include monthly
,��� � annuU
and career-guidance
5eC(llOdary sc:bOOlIS and col-
contact with
and other natiooal
The' AMD program trat
upon the of those uniqw com-
munications that confron
mem and their employers and .
clieo . For broader professi services
in marketing, management, pu . rela­
tions and community affairs.
AMD specialists are encouraged also to
ffi· e . th the more generalized
associa lions.
Assoct· wo· n has become an
in a current effort to
esta regular king relationships
among the forty-odd nabooal bUSIness
in many
. NAMD , in the planning stage,
� "Project Intei'com" that ouId'
• J the use of the
and .
ers as comm�WlIC:auons conduits
between minority bwaness ��:sahons·
and blishment .
. utions.
vo ve e t
. deriJig possl careers in this . (3)
teachers and guidance counselors 0
these young people; (4) the
of raciaI-appeal media; and
other community as Ur-
ban secretaries, , profes-
. onal, civic and and
dio personaliti .
AMD members have participated in
school career conferences and in IoCil
clinics. The Association carried
on a continuing program of publicity
r . It bas sponsored even
in connection 'th important nallODaJ
. NAMD includes a number
of tho leaders on its regular mailing
. to eep them informed of the efforts
hich are being to upgrade and to
prof� � CO'DSUlmer
mar ct activi .
From time 0 time, NAMD h
presented-and pubIicized-ci. to
persons who have Sl.ICCeeded in lines of
endea . ve a sipiflCaD bear-
ct ...
It be pointed out many of
the greatest benefi to AMD members
are realized on an informal and in­
dividual is. AMD members tum to
fellow members for adVice or p m
connection ·th specific problems.
N AMD sponson:d number of
specifIC VI 4eSiIned to raise the
of bIac ooosumer mar et opera­
tions in the eyes of sUch pu . as: (1)
youna people j enteriDa the field; (2)
biah school aod COIl-
11.)
ob-
Foster aeativity and excellence
in areas of
Support. extend and inmpm
of the professi represattea
Associanon in a democracy.
Demonstrate
tence.
po er of eompe-
eval -
of profes-
Ho 0
L�
year,