marketing, , dverti in, and
public relations participated in a 0
of or 0 over the three-d y co -
ference.
NAMD is an organizatio of over
800 prof °onal bl men and omen
ivdy engaged in , mar eting,
public relations, -urban arfair and
related fi ds ho are co cerned
with the delivery of goods and ices
to the blac consumer mar d. Th
profi ° al m e up 18 chapters na­
tion ode.
ith greater p rticipation an­
ticipated tbls year, the 1983 conference
11 expand 0 many of these topi
and present others deemed pertinent
and equally important. An e·ceIl t
program will dominate the da,
beneficial to all participan , peclally
th 0 are deeply invo ved in
marketiq, generally. and minority
marketing specifically. As with last
year' conference, the or ops will
include an in«Pth ysis of the cur- ..
rent tus of the economic, political
and societal standina of the blac com­
munity-as, ell the effectiv of
affirm ive action in tbe m et place.
Surely to continue 0 be t special
interest in blac . participatio and
potential benefi in the f growiri
cable ind 0' .
It is co ativeiy estimated that the
b k consumer purchas· po er ex­
ceeds $145 billion annually in goods
and services. This figure is expected to
reach $200 billion by I S. AMD is
acutely aware of the fact that a mar et
. this size can the differ
between profit aDd to many of the
nation's largest consumer products
companies.
THE
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