recogniz th t one of the major road­
b oc to thi recruitment process for
frican-Am rican schools has been the
f ct of bla recruiters often being
pre ented from or ing on high
chool campus. umni," ays
Dortch, "no the parents and can
elcom the recruiter into their
Reflectin further on the central im­
portanc of th tudent, C Pr i­
dent Dortch commented, "Y ,money
is important, bu if you don't ha e
tud nts, it' of no value. In this
re ard, for building both community
a aren and support for the institu­
tion alumni are the b t publi rela­
tion mechanism b ed in th com­
munity-and it's the alumni ho must
under tand their vital lin to the health
of the in titution. All of this requires a
great d of net or ing. '
if there's any ingle function
underlies the ongoing or of
th in its laboring for the
education 1 need of· frican-
m ricans it i that of net or -
in -connecting individual and organ­
ization to each other in a continuous,
organic process, d igned to t utilize
and redirect th resources of the entire
community:
oting that it was the blac com­
unity' old t institution, the blac
church hi h ga e birth to a number
of blac in titutes of higher learning,
Dortch cit the black church and the
blac coll e as primary e amples of
the inds of effective net or ing that
till need immediate ustained focus
in our communiti . "Blac churche
last ear spent 0 er t 0 billion dollars
in procurement and construction. nd
of that e penditure, blac busines
didn't get 20 of that action.
Li e ise, blac colleg spent e eral
million in construction and procure­
ment, ith blac busines e not getting
25 of that.
" e could make our 0 n communi­
ties healthier just by ordering our pri­
orities in the ay e spend money for
jobs, for e ample.
'Furthermore, our attorneys,
C.P. .'s computer operators, and lec­
turers, among others, should develop
talent pools to gi e bac to the chools
from hich they acquired their critical
s ills. e must bring the family
together 10 take care of the family. "
It is this rich and consistent
philosophy of the Council for ational
Alumni ociation Inc. which un­
dergirds its considerable a tivities and
no thrust it further into national
leader hip among the blac commun­
it ' myriad organization -particular­
I on the ital is ue of the current
de astating rate of illitera among our
youth.
ith characteri tic pr eci ion,
C A President Tomm Dortch
outlin th rol all of u mu t pia ,in
concert with organization li e the
Council: "First of all e mu t bring
out an a areness of the predicament.
Once e are past the dail e erci to
ma e our people a are, that opens the
door to action. Beyond tutorial ro­
grams we must pu h the chool y tern
to insure sufficient funds to upport
aile iation of the problem. The
upreme Court rule a ain t pecial
pro rams for the handicapp d but the
country must pro ide for all inds of
immigrants. By the arne to en, e
must assi tour 0 n y tern; if e
must teach En li h to Hi panic
percei ed as victims th n there is room
enough for the arne in titution to
move against the illitera y hich vic­
timize this country s blac s.
" e must as ume the role of
disciple spreading the ord-helping
(Continued on pa e /6.)
Ge e Signal-e joy
ar 0 garr c. onion
DEAR EZ: I can t under tand why my husband doesn't iss me mor
often. We have only been married a year and he often asks me why I eat
onions and foods easoned with garlic so often. I've told him I like spicy
food becau e they taste so good. What can I do to tum him on?
-PUZZLED WIFE
D PUZZLED WIFE: My gues is that you simply haven't understood
his signal. It is obvious that you probably have a strong mouth odor
cau ed by eating onions and garlic that just turns him off. But don't panic!
My suggestion to you is to get his ignal. Start now by usin SIG AL,
the minty mouthwash that fights the strongest mouth odors. It gives you
fresher, cleaner breath.
But you don't have to take just my word. Clinical te t have proved
that SIG AL effectively fights the taste of trong mouth odors-even
onions and garlic.
That means you can still eat spaghetti with garlic, picy
hrimp and all the other highly easoned food you like
ithout offending your husband.
Just rinse your mouth with SIG AL mouth ash after
eating and. notice the difference. The very next time he
kisses you, he'll know that you got the signal!
My gues is that he will immediately notice the dif­
Ierence.In your breath. Just watch the expression on his
face. From then on, the kisses will be more frequent and
there'll be no more question about what you e t,
hould olve the problem no matter what you eat. Just c
a convenient container of mouthwash wherever you go.
SIG AL is now available in easy-to-handle unbreakable plastic con­
tainers. This new lightweight packaging for SIGNAL-switching to
plastic instead of gla s containers-is another indication of Lever
Brothers' interest in atl fying their customer. They believe in giving
consumers what they want.
So take a lesson from the maker of SIG AL mouthwash and give
your husband hat he wants-a fresher, cleaner breath when he kisse
you. Better still, tell him you got the signal!
HO TO FIGHT PLAQUE
SOMETHING NEW HAS happened to one of the Kaiser Family' longtime
favorites, PEPSODENT toothpaste. which gets teeth their whitest and
i low in abrasion.
ow, PEPSODE T ha a ne plaque-fighting formula. It's mad up
of a new combination of polishing and whitening agent hich help
to retard plaque buildup and still keep teeth their hitest.
In case you. didn't know, plaque i that wful film that collects on
teeth, turning them dull and dingy. The ne PEPSODENT toothp te
Iights plaque.
Plaque removal ha been widely recog­
nized in recent years as a ita! part of dental
health care. Actually, plaque is a complex
mixture of bacteria, food debris nd organic film that can dull or dis­
color teeth.
In fact, I was surprised to learn that over 80 percent of the u.S.
population is concerned about the problem of plaque. So the develop-
ment of this new formula for PEPSODENT is good n indeed.
Want to get your teeth their whitest? Well. fight back. Fight plaqu
ith new-formula PEPSODE T.
SOFTER, SMOO S IN 7 DAYS
EVERY 0 CE I A WHILE we come cross product that is 0 very
special, 80 different and so pleasing to u e. Such a produc i DOVE
beauty bar.
More and more people are discovering that DOVE i not a oap! It is
a specially formulated bar containing one-quarter moisturizing cr
plus mild cleansing agent which Ie ve your
skin feeling oft and mooth.
Women across the country ho topped using
their ordinary oap and in lead too the DOVE
S ven-Day Test reported afte ard that their
skin a indeed ofter and smoother ith DOVE.
DOVE i a bar that omen of all e can use
with excellent r sult on their complexion and
general skin care. And I can tell you that babie like it, too--esp ciali
ith ca es of diaper rash.
That's why I call DOVE miracle bar. Just s itch to DOVE and ou,
too, will agree that there's nothin li e it.
«Iwrt 's
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