Inc. ad r·· g
for 0 er 90
per rvin
the B c con mer market,
introduced a major study
of reader of B1a
n pen recently t a
lunch at the e Yor
Sheraton.
The dy, prepared by
Scarb gil Re arch, re­
pre nts 34 of the top 50
rved by
nellvsP,apers. I t pro­
demographi ch
teristics and product u
data for a m et totalling
more th 25 nD[tion
people.
According S. Robert
According to S. Robert
n, Vice Presi ent
General Sale
S;udy_
?
caDy d con-
sumer unit. A ch, this
study represents one of the
mo important pi of
research e r prepared 0
the B consumer,"
Highlights from th
dy indi te:
ch ee ne
paper are read by
2,534,000 dults, of hom
61 percent are omen.
- AP ne pen reach
youn dience. Forty-
o percent are 18-34.
- The medium ag of th
API audience is 39.48 year .
re den are up­
ore than one-
third ha college
educa ion; 25 percent ha
household earnings of
25,000 or more; and on -
third hold hite-collar
po ition.
- 50 percent of' API
re den own their home .
- Over 60 percent of
c
API re d taken a
dome ic trip in th p
year.
75 percent of API
reade 0 a car; 40
percent 0 2 or more
can and 46 percent own _
car bought De •
- API readers 0
high index of consump­
tion for alcoholic beverage ,
and carbonated beverages.
- AP re den spend
S 125.00 or more each ee
at the supermarket.
- 60 percent of API
readers cents-off cou-
pons.
- 90 percent of the
Coupons used are obtained.
through ne aper.
For additional inform -
tion regarding the study,
contact Charles Connors
Amalgamated Publishers
Inc., 45 We 45th Street,
e York, .Y. 10036
(212) 869-5220.
DEC.
u
ic S
e
•
a
o
o
The Benton Harbor Ther iIliams, .elected
den are: ichael a member of the A
Br , Dale Schneider, and State omen' Honors
Rodney Sulton, lected Choir.
members of the VA
State en' Hono Choir;
Lonnie Clifton and Curtis
Rice lected to the VA
ixed Honor Choir; an"
Views on Coloma
.expuls ion s
students ere
from 0 r 1,600
den ho ere tho n
from the Regional Honors
�oirs throughout th State
At the turn of the cen­
tury black speakers and
writers stressed the need
for elf-help in order to
advance the race. The 0-
tional Association of
Colored Women hich
was formed in J 896, had
as its motto, "Lifting as
We Climb" to emphasize
its concern about self­
help, racial solidarit , and
community-building. In
the excerpts that folio ,
it President, Mar
Church Terrel, describes
the work of the organiza­
tion. Mrs. Terrel, ife of
a Wa hington, D.C. judge
and member of the
Wa hington Board of
Education, rved a an
inspiration not onl 10
black club omen all over
the countr but to man;
other as ell.
Coloma going to school there than
ere ex-
001
Benton Harbor, ., "As
far I !me heard the
got hurt on his
hen he tried to pun
the 0 gil apart for
fisbting. I ould be ry
rpri d if this kind of
d.iJcipline ould be t en
with bite fo. aybe
I am wro , but I really
think that the B in
Colom ere under a di
tap from the start. tt
KE BLAC, of
Fakp . ,
of Sekction
made Saturday, Dexember 5
and Olivet College, through
panicipation in �
Regional Honors Choirs and
audition held on
the same day.
euman id, "Benton
Harbor High School
Should anyone as me
hat pecial pha e of the
egro' de elopment
rna e me mo t hopeful of
hi ultimate triump 0 er
pre ent ob tacles, I should
an wer unhe itatingly, it i
the magni fie nt or th
omen are doing to
regenerate and uplif the
race. Though there are
many thing th egro'
present condition to
di. courage him, h ha
om ble ing for hich
to be than ful: not the
Ie t of these i the pro­
gr of our women in
everything hich rna e
for the culture of the in­
di idual and the ele ation
of the race.
For ears, either
L
c
o GED
es
among the den in the
State in term of the num­
ber of student cho n.
111e r nrumnber of
student .ekcted per 00
two or three and llento
Harbor High School placed
in tb group. Se ct-
ion made of dent
ding them el es into mall
compani • or struggling
alone, colored omen
have or ed with might
and main to imporve the
condition of their people.
The neces ity of
sy tematizing their efforts
and or ing on a larger
cale became apparent not
many years ago, and they
decided to unite their
forces. Thus it happened
that in the ummer of 1896
the ational iation
of Colored omen as
formed by the union of
t 0 large organization
from hich the ad anta e
of concerted action had
been learned. From it
birth till the pr nt tim
its gro th ha been
tead . Inter t in the pur-
00 es and DIan of th
ban- tional ociation
Jan.
,6
,
eare
Vocal
pread 0 rapidl that it
has already be n
repr ented in t ent - i
tate. Handicapped
though its member h e
en because the lac ed
both money and ex­
perience, their effort
ha e for the mo t part
been cro ned ith, u­
ce
indergarten
been establi hed b
of it organization from
hich encoura in report
ha e come. anitarium
ith a training school for
nurce h n t on
uch a firm foundation b
the Ph Hi heatl Clu
of Orlean Loui-
ian a , and ha ro ed
it elf to be uch a ble in
CASSIE TYLER, of Ben­
ton Harbor, ., "It .
to me that an I bear about
Coloma
that the Blade
in trouble. This·
ms ute our
a harder
Benton ToWlllhip, ·ch.
- The General Education
Development Te , de' ed
to recognize and certify
the �nt of an
educational Ie 1 equivalent
to hi8h school, will be
administered t Lake . .
pn Co on Tuelday and
Wednetday, January S
d 6.
The ties
tions wiD be given from
4 p.m. to 9 p.m. in Room
0.201 0 the C ier
Aven Campus, according
to Gordon J. Dshm, chief
examiner of the GED te -
in& program at
admission to Lake . cb.igan
armed
ments,
tiona! �ta fOJ
em��nt joo
c:etnen t,"
