o
Chicago ov. 27}-
Jo Produc Co., Inc. r
today announced the
granting of ten by th
U.s. Patent OffICe for
re 0 utionary' permanent
or currently on the
product will be
eted under th name
'Ultra S n", Pr Con-
di ·oning Relaxer. , T
product tent o.
4,175,572, d other
patents are pending,
Comp y presi dent
Geor E. Johnson id
tha the inn con-
ditionin re er, under
de lopment for th three
yean t tial co •
be . troduced in
January, 1980 a pre-
tum-priced, te of th
.art product fo prof ional
only. It will be ld
ugh leered
ributo nationally,
will be meed by a
e b' Preci
di . , that
R�Court �o/
� Botden itc:h�ns
(Brands su 'SIN by
Th Kitch n Beat)
)
innov tion in perman nt re-
ers me 15 ye age,"
Jo n 'd. All competi­
tive relaxer produced ce
then have e ntially been
ri ed from our original 0 other com-
Ultr Sh formulation. ' ponent in the Precise COtV
The granting of - ditioning Relaxer sy tem-
tent for PI reaffirm "Pre' Cleansing
our ea rship ro e in th eutralizer Shampoo" and
ind ry and further "Precise Body-Building
trengthen our bility to f(J:@ula"-will debut with
iticn in the the ne relaxer, said John-
c:ompetiti marketplace. SOD. "This product intro-
e e pect to begin benefit- duc ion will be heavily
inging from intra- supported by the trongest,
duction in this fiscal year." most aggr promotiooal
campaign ever to herald the
debut of a professional mar­
et line in this industry,"
he continued.
Permanent creme re­
laxers, as a es category,
constitute approximately 22
percent of the total Black
hair care market t retail.
A recent survey indicated
that pproximately 37 per­
cen t of all Black omen
relax eir hair often, while
51 percent reported th t
they used a chemical relaxer
periodically.
Johnson Product,
listed on the American
Stock Exchan , manu-
f ctur and ket
co etics and personal
grooming products for con-
OFFERS UNIQUE
QUAUI1ES
J olinson noted that
t makes product
unique that it not only
a perio straightening
action but it al b-
tially conditio and
Straightens the hair simuI­
ously. 0 competiti e
product can make th t
Independent 1 bor-
tory te confirmed that
Pre ' Conditioning Re­
laxer also repaired �ed
hair are, h it­
ends and fly ay fiber)
,. ed hair by
vmg hair . th
fine coating; and eliminated
y
ual mar and tangle,
bstantially reducing
sumeTS.
only Grade AA c
servin '
t roo
Recipe Courtesy 0/
TIt Borden Kitchens
(Brands est«l by
T1ie Kite 11 &tlt)
(3 � -oz) can fig ed
coconut
(l4-0z.) can
8r nd ened
Cnn� nsed 11
(For all persons 0/ all a es)
A re ie of The Holy Bibl
( compilation of the best of
L-------------------------------------------. the inspired thought about
GRAHAM MACAROO S: life's purpo and meanin
Add I up graham cr er from our e tern orld tr -
crum to abo e recipe. Pro- dition. Variously priced and
ceed directed. . publi hed.)
"-ip: In thi recipe, used only
flaked coconut; hredded or
Southern- tyle may cause tht:
ingredients to parate.