July 08, 2021 (vol. , iss. 1) • Page Image 28
…28 | JULY 8 • 2021 A waiter remembers every detail of an order but forgets those details as soon as the plates hit the table. Inspired by this thought experiment, German psychologist Bluma Wulfovna Zeigarnik conducted a series of laboratory tests to demonstrate that peo- ple have a better recollection of the puzzles they are pre- vented from finishing than those they have completed. Evidently, our brains are wired to be preoccupie...…

















































