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industries. In the United States, 
figures like Levi Strauss, whose 
iconic denim jeans became a 
symbol of American grit, and 
Estée Lauder, a pioneer in 
the beauty industry, laid the 
groundwork for the modern 
Jewish entrepreneurial spirit.
In more recent years, Israel 
has produced some of the most 
successful entrepreneurs in the 
global tech scene, with figures 
like Shai Agassi, founder of 
Better Place, which sought to 
revolutionize electric vehicles; 
Gil Shwed, co-founder of Check 
Point Software, a global leader 
in cybersecurity; and Amnon 
Shashua, co-founder of Mobileye, 
whose cutting-edge autonomous 
driving technology was acquired 
by Intel for $15.3 billion.
Additionally, Stef Wertheimer, 
a self-made billionaire, 
founded Iscar, a precision tool 
manufacturing company later 
sold to Warren Buffett’s Berkshire 
Hathaway. These visionaries 
have shaped not only Israeli 
entrepreneurship but have had a 
profound impact on industries 
worldwide.
All of these founders and 
entrepreneurs had this in 
common: They combined 
traditional values of hard work, 
family unity and ethical business 
practices with an uncanny ability 
to spot opportunities and create 
products that revolutionized their 
respective sectors.
Today, the entrepreneurial 
flame continues to burn brightly 
inside Israel, which is often 
dubbed the “Start-Up Nation.” 
With the highest number of 
start-ups per capita in the world, 
Israel has become a global hub 
for innovation in fields such as 
cybersecurity, biotechnology and 
artificial intelligence. Companies 
like Waze, Mobileye and Wix have 
achieved international acclaim, 

while countless other smaller 
start-ups are disrupting industries 
and solving global challenges.
The remarkable success of 
Israeli start-ups is not merely 
the result of access to cutting-
edge technology. It is rooted in 
values that have long defined 
entrepreneurship: resilience in the 
face of adversity, a commitment 
to education and a drive to 
innovate in the most difficult of 
circumstances. 
Israel’s geopolitical challenges 
have, in many ways, fueled 
its technological prowess, as 
necessity has driven innovation. 
From water scarcity solutions 
to defense technologies, Israeli 
entrepreneurs have turned 
obstacles into opportunities, 
a mindset that has become 
ingrained in the country’s start-
up culture.
At a time when markets 
are volatile and traditional 
investment vehicles can seem 
uncertain, start-ups in Israel offer 
a unique opportunity for U.S. 
investors.
These companies represent 
more than just engines of 
economic growth; they represent 
a legacy of determination, 
creativity and cultural pride 
that has weathered centuries 
of adversity. By investing in 
Jewish-led ventures inside Israel, 
investors can participate in a 
story of survival and triumph 
while positioning themselves for 
future financial success.
Investing in Israeli start-ups 
provides a unique blend of 
hasbarah and investment returns. 
I say we all do our part here in 
America to support this sector of 
the Israeli community now more 
than ever before. 

Robert Rubin is the founder and president 

of Rubin Wealth Advisors. He can be 

reached at bob@rubinwa.com.

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