JULY 11 • 2024 | 55
what we do to your neighbor-
hood dentist. You don’t go to a
different dentist every time. You
find someone you like, and you
stick with them for a lifetime.
”
These relationships, Gordon
says, are critical when it comes
to trusting a business with irre-
placeable items like artwork and
heirlooms. As ART + FRAME
celebrates its 40th anniversary,
Gordon believes it’s a key reason
the business has thrived and
survived.
“The first location had
been thriving for decades,
” he
explains, “and it was clear there
was very much a demand for
what we do. I noticed that people
were willing to make the trek out
to us from greater distances, so
it was important to me that the
business grew.
”
ART + FRAME opened its
second storefront in Metro
Detroit in late May. The business
expansion was made possible
in part by a $100,000 loan from
Hebrew Free Loan, a nonprof-
it organization that provides
interest-free loans to the Jewish
community.
“We are proud to have sup-
ported both of ART + FRAME’s
locations as the Gordons grow
their successful enterprise,
” says
Hebrew Free Loan executive
director David Contorer. “The
Gordons are among the 170-
plus Jewish business owners
whom Hebrew Free Loan has
helped through the Danto Loan
Program since 2012.
”
PRESERVING MEMORIES
ART + FRAME’s new West
Bloomfield location is nearly
double the size of its original
Bloomfield Hills store, boasting
an expansive 2,200 square feet.
While it offers the same services
as its sister store, including cus-
tom picture framing and design
with acid-free and pH-neutral
products, the West Bloomfield
store has one key difference.
In its mid-century modern
living room-like environment,
every item is for sale, including
artwork, coffee tables, chairs and
beyond.
“In our Bloomfield Hills store,
we always got compliments on
our furnishings,
” Gordon says of
the decision. “We received offers
to buy things, and that inspired
us selling interior design at our
West Bloomfield store.
”
Since purchasing the
Bloomfield Hills store in 2018,
the Gordons, who are members
of Congregation Shaarey Zedek,
have maintained relationships
with existing clientele from pre-
vious owners, while also building
new connections throughout
Metro Detroit.
Six years later, they’re proud to
have doubled ART + FRAME’s
gross sales, improved turnaround
times and product offerings,
built a social media presence and
turned ART + FRAME into a
celebrated local brand.
Now, the addition of a second
storefront in West Bloomfield
is the latest move for the grow-
ing business. It’s a delicate
artform the Gordons believe
goes beyond simply preserving
objects but preserving memories
and history for decades to come.
“While framing is a luxury,
it’s also a need,” Gordon says.
“It’s about preserving what’s
inside the frame, like a family
heirloom or photo. If done
properly, frames can be some-
thing you pass down through
generations.”
Visit www.artandframe.co/ for more
information.
The new
location
Brad Gordon
does some
custom framing.
The work area at the
newest Art + Frame