54 | JULY 11 • 2024 
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Celebrating 40 years in business, the 
Celebrating 40 years in business, the 
custom framing and art gallery opens 
custom framing and art gallery opens 
second storefront in Crosswinds Mall.
second storefront in Crosswinds Mall.

ART + FRAME 
Expands to 
West Bloomfield

ASHLEY ZLATOPOLSKY CONTRIBUTING WRITER

A

s the Bloomfield Hills 
business was ready to 
expand, Jewish-owned 
custom framing and art gallery 
ART + FRAME considered several 
locations for its second storefront.
Owners Brad and Danielle 
Gordon first looked at Capitol Park 
in Detroit, then Ferndale. Finally, 
they discovered the perfect location 
to expand the business in West 
Bloomfield.
A storefront in Crosswinds 
Mall on Orchard Lake Road had 
sat empty since 2019. For the 
Gordons, who purchased the orig-
inal Bloomfield Hills storefront in 
2018 from its previous owners, the 
promising West Bloomfield loca-
tion couldn’t be more ideal.
The plaza was also home to 
co-tenants that included a postal 
business where framed art could be 
mailed, as well as a children’s craft 
studio that gave kids and their fam-
ilies the opportunity to stop at ART 
+ FRAME to frame their prized 
creations.
“It’s a desirable area, but it’s still 
an underserved market,
” Brad 
Gordon, 35, of Farmington Hills, 
explains. The West Bloomfield 
space originally housed the 
Danielle Peleg Art Gallery, mak-
ing its new shot at life as ART + 
FRAME come full-circle.
Given the former use of the 
space, Gordon anticipates a need 
for framing in the area. 
“There’s starting to be fewer and 
fewer art framing shops,
” he says. 
“I wanted to make sure that this is 
a craft that not only stays alive, but 
that people continue to take care of 
their artwork and their heirlooms.
”

A PERSONAL TOUCH
While consumers can easily go to 
Michaels or other big-box retailers 
for framing needs, Gordon says the 
personal touch is lost when choos-
ing frames that are mass produced.
“There’s a different level of 
expertise in our shops that people 
tend to trust and like,
” he says of 
the combined total of 50 years’ 
experience amongst the ART + 
FRAME team. “I’ve always equated 

BUSINESS

The ribbon-cutting 
of the new location.