JULY 11 • 2024 | 55

what we do to your neighbor-
hood dentist. You don’t go to a 
different dentist every time. You 
find someone you like, and you 
stick with them for a lifetime.
”
These relationships, Gordon 
says, are critical when it comes 
to trusting a business with irre-
placeable items like artwork and 
heirlooms. As ART + FRAME 
celebrates its 40th anniversary, 
Gordon believes it’s a key reason 
the business has thrived and 
survived.
“The first location had 
been thriving for decades,
” he 
explains, “and it was clear there 
was very much a demand for 
what we do. I noticed that people 
were willing to make the trek out 
to us from greater distances, so 
it was important to me that the 
business grew.
”
ART + FRAME opened its 
second storefront in Metro 
Detroit in late May. The business 
expansion was made possible 
in part by a $100,000 loan from 
Hebrew Free Loan, a nonprof-
it organization that provides 
interest-free loans to the Jewish 
community.
“We are proud to have sup-
ported both of ART + FRAME’s 
locations as the Gordons grow 
their successful enterprise,
” says 
Hebrew Free Loan executive 
director David Contorer. “The 
Gordons are among the 170-
plus Jewish business owners 
whom Hebrew Free Loan has 
helped through the Danto Loan 
Program since 2012.
”

PRESERVING MEMORIES
ART + FRAME’s new West 
Bloomfield location is nearly 
double the size of its original 
Bloomfield Hills store, boasting 
an expansive 2,200 square feet. 
While it offers the same services 
as its sister store, including cus-
tom picture framing and design 
with acid-free and pH-neutral 
products, the West Bloomfield 
store has one key difference.
In its mid-century modern 
living room-like environment, 

every item is for sale, including 
artwork, coffee tables, chairs and 
beyond. 
“In our Bloomfield Hills store, 
we always got compliments on 
our furnishings,
” Gordon says of 
the decision. “We received offers 
to buy things, and that inspired 
us selling interior design at our 
West Bloomfield store.
”
Since purchasing the 
Bloomfield Hills store in 2018, 
the Gordons, who are members 
of Congregation Shaarey Zedek, 
have maintained relationships 

with existing clientele from pre-
vious owners, while also building 
new connections throughout 
Metro Detroit.
Six years later, they’re proud to 
have doubled ART + FRAME’s 
gross sales, improved turnaround 
times and product offerings, 
built a social media presence and 
turned ART + FRAME into a 
celebrated local brand.
Now, the addition of a second 
storefront in West Bloomfield 
is the latest move for the grow-
ing business. It’s a delicate 

artform the Gordons believe 
goes beyond simply preserving 
objects but preserving memories 
and history for decades to come.
“While framing is a luxury, 
it’s also a need,” Gordon says. 
“It’s about preserving what’s 
inside the frame, like a family 
heirloom or photo. If done 
properly, frames can be some-
thing you pass down through 
generations.” 

Visit www.artandframe.co/ for more 

information.

The new 
location

Brad Gordon 
does some 
custom framing.

The work area at the 
newest Art + Frame

