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B I R M I N G H A M
46 | APRIL 11 • 2024
J
N
B
orn to American
parents, Israeli-
American David Ross
of West Bloomfield lived most
of his life on Kibbutz Tzora in
central Israel after his parents
made aliyah
shortly after the
Six Day War.
There, his
mother Shira was
an occupational
therapist who
eventually
developed painful carpal
tunnel syndrome. She
searched for a therapeutic
heating pad that would mold
to her hands and fingers to no
avail.
That was the inspiration for
Ross, 57, to create a moldable,
heatable type of pad to bring
her relief and hatched the idea
for his business, Snook-Ease.
Now selling to thousands
of customers, the online
company features patented
heatable and reusable self-
care products designed to
soothe aches and pains from
head to toe, from relief from
menstrual cramps, hand and
foot warmers to heated eye
masks.
When Snook-Ease began
in Israel, Ross used imported
flax seeds as a filling. Popular
items were heatable shoe
insoles, which were in demand
from those who suffered from
cold feet, especially older
women and cancer patients
with poor blood flow.
Despite initial excitement
for his products in Israel,
he said sales and business
investment opportunities were
tough for personal heating
items in a country known for
Providing
Self-Care
Solutions
here’s to
Corey Levin has
joined the Real Estate
Department of Honig-
man LLP as a partner
in the firm’s Real Es-
tate Services Practice
Group. He focuses
his practice on economic and real
estate development incentives,
business incentives and credits,
and sustainability/clean energy tax
credits. Levin’s background in law,
tax and urban planning enables
him to successfully navigate com-
plex processes to obtain incentives,
develop strategies to facilitate real
estate development projects and
create equitable partnerships.
DesignTeam Plus, a women-owned
architectural and interior design firm, headed
up by owner/founder Shari Stein, Principal
Interior Designer, and Harold Remlinger,
Principal Architect, won a Top Culture Award
at the Dbusiness Top Corporate Culture
Awards on Feb. 28 at the Godrey Hotel in
Detroit. DesignTeam Plus won the Career Advancement
Award, for providing outstanding career opportunity and
support. DesignTeam Plus is located at 975 E. Maple
Road, Suite 210, Birmingham.
Gardner White, Michigan’s No. 1 furniture and
mattress retailer, announced Rachel Stewart as
chief executive officer. As the fourth-generation
leader of the 112-year-old, family-owned-and-
operated company, Stewart has been at the
helm as president since 2017 and succeeds
parents, Barbara and Steven Tronstein, who
have served as co-CEOs of Gardner White, as they take on
new roles as executive chair and chair respectively.
Israeli brings his heatable products
company to Michigan.
STACY GITTLEMAN CONTRIBUTING WRITER
Robert M. Meisner has
been inducted into the
2024 Michigan Lawyers
Weekly Hall of Fame. As
the principal founding
member of his AV-rat-
ed firm, Meisner Law
Group PC, Meisner has demonstrated
unparalleled expertise in community
association, condominium and real
estate law. As a co-drafter of the 1978
Michigan Condominium Act and the
2001 amendments to the Act, he
has played a pivotal role in shaping
legislation that impacts community as-
sociations across the state. He serves
as the general counsel to the United
Condominium Owners of Michigan
(UCOM), demonstrating a deep com-
mitment to advocating for the rights
and interests of condominium owners.
David Ross
Snook-Ease
Bed Socks