A

fter nearly 40 years, 
Hersh’s — the fashion 
destination for countless 
women in the Bloomfield area 
and beyond — has moved 
into a new location, with new 
opportunities and growth around 
the corner.
“We are loving the adventure 
of a new store,” said Harold 
Rothenberg, the owner of 

Hersh’s. “Brick-and-mortar stores 
are what built this country, 
specialty businesses like ours. 
And we plan to continue that.”
Hersh’s opened their new 
location at the Orchard Mall on 
Sept. 5, after 39½ years at the 
Boardwalk. 
“As the word b’shert, it was 
simply meant to be,” he said. 
The new store is 3,400 square 

feet, bright and spacious — 
and Harold said they will now 
be selling shoes and more 
accessories — in addition to 
offering all seasons of clothes 
to cater to customers who are 
traveling year-round and need 
an all-season wardrobe.
Harold said he’s also starting 
his own sweater company, 
dubbed Billie Knitwear, coming 
in the fall of 2024.
“We’ve been simply 
overwhelmed by the love and 
support of our customers, who 
we call friends and family,” said 
Harold. “They’ve accepted this 
location with open arms and 
warm greetings, and we love to 
share it with them.”
Harold opened the store when 
he was in his 20s, and eventually, 
his wife left the corporate world 
to join him in the business. And 
now, his daughter works there 
a few days a week as well. (His 
son is off pursuing his own 
adventures, says the proud dad). 
At 63, Harold says he has no 
plans to retire and hopes to pass 
the store down to his children or 
grandchildren one day. 
“There are so few brick-and-
mortar specialty stores left in 
this world,” he said. “We are here 
because we want to achieve 
the most for our customers, the 
most important people to us.”
Harold said the family has 
managed to keep Hersh’s afloat 
all these years because they have 
worked tirelessly to serve their 
customers and give them the 

elevated experiences and items 
that they can’t find elsewhere. 
They have built Hersh’s based 
on the relationships they have 
with clients — they aren’t just 
selling clothes, Harold said. 
They want the store to feel like 
home for customers. They want 
Hersh’s to be a place to gather, 
connect and feel valued. 
“It’s home,” he said. “For us, 
for our customers, it’s home. It’s 
always a social event here. We 
have cookies and candy — and if 
you come here on any given day 
you will run into a friend, old or 
new.”
Harold and his family are so 
grateful for those relationships 
and the community they’ve built 
over the many years they’ve 
been in business. When they 
go out, they always run into 
someone they know from the 
store.
“I can’t tell you the immense 
gratitude I have every day,” he 
said. “I don’t see myself as a 
business owner, I see myself as 
an employee of Hersh’s. And I 
love to go to work every day. I’m 
happy here. It’s truly a gift every 
day.
“Hopefully you feel it when 
you come in, and hopefully you 
feel it when you leave.”

Hersh’s
The Orchard Mall

6331 Orchard Lake Rd.

West Bloomfield, MI 48322

(248) 626-7776

hershsboutique@gmail.com 

ADVERTORIAL

Hersh's has a new location inside The Orchard Mall.

West Bloomf
 eld retailer celebrates 
new digs; grateful for friendships
and community support.

Hersh’s
Hersh’s

Here’s
Here’s

to
to

