OCTOBER 12 • 2023 | 57

experience in the aesthetic 
industry to run their new 
division called Biopelle.
Guess who got the gig?
After first working as 
Biopelle’s national sales 
director and then its 
business unit manager, 
Milstein served as Biopelle 
president for more than 
five years, from April 2007, 
when it was spun off as a 
separate subsidiary of the 
Ferndale Pharma Group, 
through September 2012. 
It was a busy and 
pro-ductive period in 
which he oversaw the 
development and licensing 
of several brands, including 
Auriderm, Tensage and 
Heliocare. 
During this time, 
Biopelle also filed a patent 
for Retriderm, a retinol 
serum Milstein invented. 
The patent was issued 
in August 2016, when 
Milstein added yet another 
title to his curriculum 
vitae: in addition to being 
Biopelle president, Milstein 

was also named Chief 
Executive Officer.
All told, he was with 
Ferndale for 14 years. He 
spent his last two working 
years, from October 2017 
to October 2019, as senior 
vice president for product 
innovation for the Ferndale 
Pharma Group, when he 
developed the skincare 
line, “emepelle.”
Now a semi-retired 
business consultant, 
Milstein still manages to 
stay busy. And he’s still 
humble to a fault. 
“I don’t like touting or 
promoting myself,” he tells 
a writer on the telephone. 
“Why would anyone care 
about what I’ve done?”
Whether he owns up to 
it or not, Elliott Milstein 
has done a lot. After 
all, it was another great 
Detroit entrepreneur, the 
industrialist Henry Ford, 
who once said, “You can’t 
build a reputation on what 
you are going to do.” 

Elliott Milstein, after he won the Norman Murphy Award last 
October from the P.G. Wodehouse Society

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